Home
>
Pay-Per-Click Advertising
>
Pay Per Click Advertising and Article Marketing Compared

Pay Per Click Advertising and Article Marketing Compared

At first glance, Pay Per Click advertising seems to be the fastest way to send targeted website traffic to your websites online. You choose some keywords and add your website's url and you are done. However, with most things online the competitive search terms are often very expensive and you spend lots of money to win the Pay Per Click wars. This article will list five reasons why article marketing may be better than Pay Per Click Advertising.

Permanent links

Anyone knows that once you stop paying for your pay per click results, you will stop getting website traffic. Articles on the other hand always stay on the pages of a high traffic website if added. This is like opening a shop in a busy shopping mall. You get more targeted website visitors this way quite easily. Once readers read the targeted articles and then click through to your website, they are in the mood to read whatever offers that you can sell and you tend to make more money this way as they treat you as an expert if they like your article. Thus in article marketing, you get traffic on a continuing basis and not just when you pay for it.

Viral effect

Not only that if publishers like your work, they put it on all their websites and send it to their newsletters with many readers and some of these readers will start clicking to your website and signing up or purchasing whatever you are promoting. Some readers if they like your article will forwarding the email to their friends and make you even more money. Some other publishers will start adding your article to their blogs and generate even more website traffic for your website that you are marketing. The more targeted website traffic the more money you will start making.

Page Rank

The basis of Search Engine Optimization ("SEO") today is based on PageRank and website traffic. Granted that you know how you get added website traffic with article marketing, we now turn to SEO. The major search engines today looks at the number of inbound links from targeted website pointing to your website. This means that if you have a cooking website, the more links to your website from cooking websites the better. Article marketing works in the same way as if your business is on health for instance and you write health articles, your publishers are going to be health websites and your PageRank due to the number of inbound links pointing at your website will increase. Your search engine rankings will also start climbing and you will start getting more targeted website traffic and make more money.

Price

Writing your own articles and publishing them can be free as compared to paying for Pay Per Click Advertising and the more articles you write the more well known you will be and the more targeted website traffic you will get. Why spend hundreds each month on Pay Per Click advertising when you can start getting website traffic for almost free by writing articles on topics relevant to your particular internet business. But that said, time is what you will be spending so if you want the easy way out, get someone to ghost write an article for you. You can get it for $5 per article or less at websites like Elance.com or getafreelancer.com.

In conclusion, this article highlights four reasons why Article Marketing is a good way to consider especially if you are on a tight budget and its ability to send your website continuous targeted website traffic is something that you should consider carefully if you want to use this method of online promotion.

Joel Teo is the successful owner of several successful internet business ventures.Click here to learn how you can start your own successful internet business today.

successful internet business

licensed cleaning services Park Ridge ..

In The News:

Scammers create fake Evite invitations that mimic legitimate event emails, requiring users to verify senders and use antivirus software for protection.

The new Apple Watch hypertension feature passively monitors blood pressure patterns over 30 days using sensors to detect chronic high blood pressure signs.

Chrome extension spyware disguised as a free VPN service highlights security risks after it captured private browsing data from trusted sites.

New research shows how fatty acids in cooking oil can safely dissolve and recover silver from circuit boards without harmful chemicals or environmental damage.

The Fox News AI newsletter gives you information on the latest AI technology advancements, and about the challenges and opportunities AI presents now and for the future.

Anthropic investigates alarming AI abuse case where hacker automated entire cybercrime campaign using Claude, stealing sensitive data from defense and healthcare firms.

TikTok, Meta and YouTube restrict Charlie Kirk shooting videos with age gates and warnings while X faces criticism for allowing continued circulation.

Cybercriminals use fake troubleshooting websites to trick Mac users into running terminal commands that install Shamos malware through ClickFix tactics.

San Francisco startup Fable launches Showrunner, an AI platform dubbed the 'Netflix of AI' that generates animated episodes from text descriptions with Amazon support.

Apple raised iPhone prices for some models despite receiving tariff relief from President Donald Trump, with the new lineup starting at $799 for the base model.

A two-story 3D concrete printed home in Western Australia demonstrates faster construction methods that could reshape American housing amid rising costs.

Credit scores remain important during retirement for insurance rates and housing applications, while seniors become prime targets for identity theft and financial scams.

Scammers now send unexpected packages with QR codes that redirect victims to fraudulent websites or download malicious software to steal sensitive information.

Meeting AI tools record private conversations alongside work discussions, creating privacy risks that can be managed with proper settings and awareness.

Hotel privacy concerns are valid but rare, with methods to detect hidden tech using smartphone flashlights, mirror tests and scanning apps.

Improve your Wi-Fi speed and reliability with 10 simple router optimization tips that don't require special apps or expensive subscriptions.

A Columbia University breach exposed names, Social Security numbers and academic records of nearly 869,000 people, with notifications beginning in August.

Rental car drivers use AI-powered apps like Proofr to protect themselves from unfair damage fees as major companies deploy automated inspection tools.

Fox News' AI newsletter brings you the latest on technology advancements around artificial intelligence.

OnTrac data breach between April 13-15, 2025, exposed personal information of over 40,000 people including Social Security numbers and medical records.

A woman named Wika announces her engagement to an AI chatbot sparking worldwide debate about virtual relationships and technology.

The notorious people search site National Public Data relaunches despite a previous breach affecting 3 billion individuals, raising fresh privacy concerns.

Revolutionary TRAUMAGEL gel controls life-threatening bleeding from gunshot wounds and traumatic injuries, helping first responders prevent prehospital deaths.

Protect your home network by enabling proper encryption, creating strong passwords, checking connected devices and using VPN and antivirus software.

The Navy's solar-powered Skydweller drone flew nonstop for 73 hours in Mississippi, proving renewable energy can power long-endurance military missions.

Pay Per Click Advertising and Article Marketing Compared

Pay-Per-Click Advertising