Home
>
Pay-Per-Click Advertising
>
Pay Per Click 2005: Very Expensive Without Expert Help

Pay Per Click 2005: Very Expensive Without Expert Help

Despite being online using email since 1995, at the start of the summer of 2004 I had no idea what pay per click was.

During that summer, I had taken some time off work and was researching online opportunities. This led me to Ebay, various get rich quick type scams, and then an email referral to marketing using pay per click.

What was pay per click, I remember asking.

Days of research later, I learned that pay per click (also called ppc) was a type of search marketing where advertisers pay a set amount every time their ad was clicked by a prospect. This is known as a click thru, click through rate or ctr.

The opportunity to place your ad directly in front of a prospect at the exact moment they are searching for your product or service is tremendous.

Performance based advertising is not only cost efficient and effective, but it is track-able and user-friendly. The advertiser, you, in this scenario has control over the keywords that best represent your product.

The PPC model allows you to decide how much you are willing to pay per customer. Unlike banner ads that demand payment on a cost per thousand basis, the only viewers you pay for are those that are actively seeking your product or service.

In a Google search, I learned the small sponsored ads on the right hand side of the page were a type of pay per click called Google Adwords.

I discovered that the pay per click world was huge, with millions of clicks delivered by hundreds of search engines such as Overture, Find What, ePilot, Enhance and GoClick.

The great benefit is the cost-effective, highly targeted website traffic that this type of search generates.

However, the massive popularity and growth of pay per click had also made it very expensive.

For example, Google Adwords allowed me to set up campaigns and see them live within 15 minutes. This was very, very exciting and very addicting.

Within days of learning about pay per click, I was generating 1,000 clicks per day to my various campaigns. I thought I was seeing success in pay per click.

In the early days of ppc, that may have been true because your bids on popular keywords were just pennies a click.

By the time I was hitting it, popular keywords were around $1 dollar per click and I was actually losing hundreds of dollars per day.

Worse yet, my keywords were being disabled and my ads were getting disapproved.

Then I started watching for sales. I kept watching, and watching, and watching and by the end of that first week, my 6,800 adwords clicks had produced only 3 SALES for $55.

I was crushed. My brand new online business had already lost $500. This is when I realized just how steep the learning curve was.

I signed up for free-5 part email courses on Adwords and pay per click. I learned about converting traffic into sales, avoiding the curse of disabled ads, return on investment, finding niche keywords and lowering my cost per click.

The bottom line is pay per click campaigns can bring large numbers of highly targeted visitors to your website. The industry is growing rapidly, it is hugely competitive and campaigns can become prohibitively expensive.

Success of any pay per click campaign comes down to paying pay a reasonable price for each visitor, that each visitor is highly targeted, and that you continuously monitor and track your positions.

===============================================================
adwords-hints.com/pay-per-click shows you how to maximize profits from pay per click advertising. This website portal features hundreds of pages of tips, resources and reviews.

Find tools for keyword analyzing, lowering costs and increasing click throughs. adwords-hints.com/pay-per-click
==============================================================

Drew Harris is a West Coast Canadian journalist, broadcaster and newspaper publisher. After writing more than 500 articles on area businesses over the last 10 years, he has turned his full-time attention to Internet marketing.

licensed cleaning services Park Ridge ..

In The News:

Scammers create fake Evite invitations that mimic legitimate event emails, requiring users to verify senders and use antivirus software for protection.

The new Apple Watch hypertension feature passively monitors blood pressure patterns over 30 days using sensors to detect chronic high blood pressure signs.

Chrome extension spyware disguised as a free VPN service highlights security risks after it captured private browsing data from trusted sites.

New research shows how fatty acids in cooking oil can safely dissolve and recover silver from circuit boards without harmful chemicals or environmental damage.

The Fox News AI newsletter gives you information on the latest AI technology advancements, and about the challenges and opportunities AI presents now and for the future.

Anthropic investigates alarming AI abuse case where hacker automated entire cybercrime campaign using Claude, stealing sensitive data from defense and healthcare firms.

TikTok, Meta and YouTube restrict Charlie Kirk shooting videos with age gates and warnings while X faces criticism for allowing continued circulation.

Cybercriminals use fake troubleshooting websites to trick Mac users into running terminal commands that install Shamos malware through ClickFix tactics.

San Francisco startup Fable launches Showrunner, an AI platform dubbed the 'Netflix of AI' that generates animated episodes from text descriptions with Amazon support.

Apple raised iPhone prices for some models despite receiving tariff relief from President Donald Trump, with the new lineup starting at $799 for the base model.

A two-story 3D concrete printed home in Western Australia demonstrates faster construction methods that could reshape American housing amid rising costs.

Credit scores remain important during retirement for insurance rates and housing applications, while seniors become prime targets for identity theft and financial scams.

Scammers now send unexpected packages with QR codes that redirect victims to fraudulent websites or download malicious software to steal sensitive information.

Meeting AI tools record private conversations alongside work discussions, creating privacy risks that can be managed with proper settings and awareness.

Hotel privacy concerns are valid but rare, with methods to detect hidden tech using smartphone flashlights, mirror tests and scanning apps.

Improve your Wi-Fi speed and reliability with 10 simple router optimization tips that don't require special apps or expensive subscriptions.

A Columbia University breach exposed names, Social Security numbers and academic records of nearly 869,000 people, with notifications beginning in August.

Rental car drivers use AI-powered apps like Proofr to protect themselves from unfair damage fees as major companies deploy automated inspection tools.

Fox News' AI newsletter brings you the latest on technology advancements around artificial intelligence.

OnTrac data breach between April 13-15, 2025, exposed personal information of over 40,000 people including Social Security numbers and medical records.

A woman named Wika announces her engagement to an AI chatbot sparking worldwide debate about virtual relationships and technology.

The notorious people search site National Public Data relaunches despite a previous breach affecting 3 billion individuals, raising fresh privacy concerns.

Revolutionary TRAUMAGEL gel controls life-threatening bleeding from gunshot wounds and traumatic injuries, helping first responders prevent prehospital deaths.

Protect your home network by enabling proper encryption, creating strong passwords, checking connected devices and using VPN and antivirus software.

The Navy's solar-powered Skydweller drone flew nonstop for 73 hours in Mississippi, proving renewable energy can power long-endurance military missions.

Pay Per Click 2005: Very Expensive Without Expert Help

Pay-Per-Click Advertising