Home
>
Pay-Per-Click Advertising
>
Increase Your Click-Through Rate And Skyrocket Your Sales - 3 Quick Tips

Increase Your Click-Through Rate And Skyrocket Your Sales - 3 Quick Tips

Most pay per click ads draw amazingly low click through rates (the number of people that click on your ad divided by the number of people that see your ad).

This not only hurts sales in the form of less clicks to your site, but on search engines like Google, it can even drop your ranking like a stone.

How can you improve your click-through rate?

Here are 3 tips to improve your click through rate and pre-sell your audience so that your web sales go through the roof.

#1 Include the highest searched term (the most popular term) in your title and/or description.

For example, if you're bidding on a cluster of keywords surrounding the theme 'Cheap Web hosting', try to include the term 'cheap web hosting' in both your title AND your description. This will dramatically increase your click-through ratio (and thereby also increase sales).

While this is a fairly well known fact, many ppc marketers don't do it. But think about it from your searchers' point of view. There is an OVERLOAD of information out there. People are extremely uncomfortable with information overload. It sets up a form of cognitive dissonance or 'searcher discomfort'.

Searchers remove this discomfort by finding a website that matches what they're searching for. When they see that your title and description has matched their search term, they think, 'This website has exactly what I'm looking for' and they eagerly click on your ad.

#2 Use emotionally charged words.

While many website builders are brilliant at creating websites - let's face it, they're not so hot at selling.

Selling is an emotional, creative process. People buy with their emotions and then justify it with reason. If you want to sell to them, you have to access their emotions (access your right-brain and use your feelings to empathize with their desires).

Building a website and promoting an online business is a very organizational, logical process. It requires mostly left-brained abilities. So you can see how some people can build a beautiful website - but find it nearly impossible to sell from that website

Here's where you can leave your competition in the dust and rake in the sales: Use emotionally charged words and phrases in your ad copy and people will be falling all over themselves to click on your ad to see what you have to offer.

For example, instead of 'Sweet' why not say 'Mouth-watering' or 'Sumptuous'. Instead of 'How to start your own Internet business' how about 'Travel the world while running your business from the luxury of your hotel suite.'

The options are endless and if you look at most ppc ads - you'll easily see areas where you can tower over your competition and make your ad stand out - even if they bid higher than you.

#3 Include a sense of urgency.

Again - this is one feature that is completely ignored by most pay per click marketers.

With competition heating up every day, you need to give people a REASON to click, a little push, a feeling that they're going to miss out on something BIG if they don't click on your ad RIGHT NOW.

There are lots of ways you can do this. If you're advertising something that's on sale why not say, 'Sale ends soon'. Or how about 'Only while supplies last'. People absolutely hate to lose out so when you add urgency to your ad, you'll be skyrocketing your click-through rate and putting people in a rush to buy.

While these 3 tips will dramatically increase your click through rate, here's one last tip: make sure you deliver exactly what your ad promised when the user clicks through to your website. You've put them in the frame of mind to at least see what you offer ? and now it's time to deliver.

By giving them exactly what they expect to see, you'll not only earn their trust and approval, you'll also send your web sales through the roof!

Kathryn O'Neill is chief editor for pay per click success, a website giving you the secrets of success with pay per click advertising.

For more pay per click tips, reviews, and ppc savings, visit pay per click success

move in cleaning service Mundelein ..

In The News:

Cybersecurity experts warn about one of the largest credential compilations ever found, urging users to check "Have I Been Pwned" and change passwords immediately.

Quick iPhone and Android battery optimization techniques help your device stay powered all day by turning off hidden features that secretly drain power in the background.

Kodiak Driver autonomous truck achieves perfect 98 safety score, matching top human fleets in groundbreaking AI evaluation by Nauto's VERA system.

New 401k catch-up contribution rules in 2026 will change taxes for high earners over 50. Learn how scammers exploit these changes and protect your retirement savings.

Kurt Knutsson's guide covers social media privacy protection through location settings, account privacy controls and two-factor authentication to prevent scams and data breaches.

Revolutionary retinal implant restores central vision in 80% of patients with advanced macular degeneration, offering hope where treatments once only slowed blindness.

Learn how to use passkeys on Windows and Mac computers without cameras or fingerprint readers. Discover secure authentication methods that replace passwords.

Tesla's FSD v14.1.2 update reintroduces Mad Max mode, enabling higher speeds and more frequent lane changes than the standard Hurry profile setting.

A phishing email scam targeting American Express customers shows how cybercriminals use fake urgent messages to steal personal and financial information.

Facebook's new Meta AI feature analyzes your camera roll photos to create polished collages automatically, but requires cloud processing and raises privacy concerns.

A New Jersey teenager filed a major lawsuit against AI/Robotics Venture Strategy 3 Ltd. over ClothOff, an AI tool that created fake nude images from her social media photos.

Microsoft reports Storm-2657 cybercriminals sent phishing emails to 6,000 addresses at 25 universities to steal payroll credentials and redirect funds.

Astronomers have discovered asteroid 2025 SC79, a skyscraper-sized space rock orbiting the sun in just 128 days. the second-fastest known.

The Fox News AI Newsletter delivers the latest developments form the world of artificial intelligence, including the technology's challenges and opportunities.

A cyberattack on SimonMed Imaging exposed personal information of 1.2 million patients, including medical records, financial details and identity papers.

Spotify's managed accounts for kids under 13 now available in at least seven countries, allowing parents to filter and block explicit content and songs.

Friendly text conversations about BBQs and social events can lead to WEEX gold trading scams that target older adults with fake investment opportunities.

California company Skyeports creates self-healing glass spheres from Moon regolith that generate solar power and support plant growth for sustainable lunar living.

Cleafy researchers discover fake VPN streaming app Mobdro Pro that installs Klopatra banking Trojan, giving attackers full control over Android devices.

Police departments across the U.S. and Canada are adopting virtual reality training to better prepare officers for high-pressure, real-world situations.

House Bill 469 would prevent AI systems from owning property, serving as executives, or gaining legal personhood in Ohio under Representative Thaddeus Claggett's proposal.

Public voter records expose retirees' personal details to election scammers who create targeted cons using names, addresses, and voting history data.

Instead of fearing what comes next with artificial intelligence, think outside the box. Here are high-earning AI jobs that don't require a computer science degree.

OpenAI CEO Sam Altman says polite words like "please" and "thank you" cost millions annually, while direct prompts may improve ChatGPT accuracy by several points.

Chattee Chat and GiMe Chat exposed intimate conversations and photos, revealing users spent up to $18,000 on AI companions before the breach.

Increase Your Click-Through Rate And Skyrocket Your Sales - 3 Quick Tips

Pay-Per-Click Advertising