Home
>
Pay-Per-Click Advertising
>
How to Beat Your Rivals on Google AdWords

How to Beat Your Rivals on Google AdWords

Google AdWords is a great tool for driving traffic to your site; but you need to know how to make the most of the system. Many people just find they end up spending loads of money bidding on super-competitive keywords and sooner or later their ads get disabled for under-performing. While your competitors seem to be getting the top spot time and time again! Want to know how to beat them? Read on..

1. Always specify negative keywords. For example, if your product requires payment, include -free as a negative keyword; that way your ad won't be shown to people who include free in their search and you won't have to pay for visitors who have no intention of spending any money!

2. Bid on AS MANY relevant keywords as possible. If you're only bidding on a dozen keywords then you're probably bidding on the same ones as all your rivals and you'll end up having to pay too much per visitor. If you can think of interesting new combinations of keywords that none of your rivals are bidding on, you'll be able to get high up the results very cheaply. Of course, these less common keywords get searched for less often and will therefore bring in less visitors, but because you're paying less, these visitors are potentially more profitable.

3. Try to split your keywords into groups of similar words and then create a separate campaign for each group. In each campaign you can reword your ads so that they are exactly relevant to those keywords. This will dramatically improve the click-through rate. If you Ad contains any of the exact words which the person searched for, then it makes those words bold, and they are more likely to be clicked on. So make sure that each campaign's advert is very closely relevant to the keywords/phrases you bid on.

4. The higher your click-through rate (CTR), the higher you ad will be shown. Even if you are bidding less money than the person above you, if your ad gets a higher CTR Google will show yours higher. If your ad does not get at least 0.5% CTR, google will disable your ad; so do not bid on keywords that are not directly relevant to your adverts!!

5. For every keyword or phrase you bid on, you should also bid on "keyword" and [keyword]. Putting the keyword or phrase into "inverted commas" means that your ad will show any time someone searches for that word/phrase as part of a search with other terms included, putting it in [square brackets], means that your ad will show when someone searches for that phrase and NOTHING else. Google prioritises ads that are closely targeted to what people have searched for, so this will help you get higher up the results.

6. Always run at least two, differently worded, ads for each campaign. Google will automatically show both adverts alternatively, and you can then see which advert gets a higher CTR (i.e. which ad people are more likely to click on). When you've had a good number of clicks you can decide which advert is most effective and delete the less effective one. Then create a new second advert and see if you can get a higher CTR with a different type of wording. This way you are constantly improving the wording on your adverts to make them as attractive and effective as possible.

Steven is part of london web designer Cleartide's team in charge of managing london web designer and london web designer - They specialise in web design, development and strategy.

premium house cleaning Wilmette ..

In The News:

The Fox News AI newsletter gives you information on the latest AI technology advancements, and about the challenges and opportunities AI presents now and for the future.

Anthropic investigates alarming AI abuse case where hacker automated entire cybercrime campaign using Claude, stealing sensitive data from defense and healthcare firms.

TikTok, Meta and YouTube restrict Charlie Kirk shooting videos with age gates and warnings while X faces criticism for allowing continued circulation.

Cybercriminals use fake troubleshooting websites to trick Mac users into running terminal commands that install Shamos malware through ClickFix tactics.

San Francisco startup Fable launches Showrunner, an AI platform dubbed the 'Netflix of AI' that generates animated episodes from text descriptions with Amazon support.

Apple raised iPhone prices for some models despite receiving tariff relief from President Donald Trump, with the new lineup starting at $799 for the base model.

A two-story 3D concrete printed home in Western Australia demonstrates faster construction methods that could reshape American housing amid rising costs.

Credit scores remain important during retirement for insurance rates and housing applications, while seniors become prime targets for identity theft and financial scams.

Scammers now send unexpected packages with QR codes that redirect victims to fraudulent websites or download malicious software to steal sensitive information.

Meeting AI tools record private conversations alongside work discussions, creating privacy risks that can be managed with proper settings and awareness.

Hotel privacy concerns are valid but rare, with methods to detect hidden tech using smartphone flashlights, mirror tests and scanning apps.

Improve your Wi-Fi speed and reliability with 10 simple router optimization tips that don't require special apps or expensive subscriptions.

A Columbia University breach exposed names, Social Security numbers and academic records of nearly 869,000 people, with notifications beginning in August.

Rental car drivers use AI-powered apps like Proofr to protect themselves from unfair damage fees as major companies deploy automated inspection tools.

Fox News' AI newsletter brings you the latest on technology advancements around artificial intelligence.

OnTrac data breach between April 13-15, 2025, exposed personal information of over 40,000 people including Social Security numbers and medical records.

A woman named Wika announces her engagement to an AI chatbot sparking worldwide debate about virtual relationships and technology.

The notorious people search site National Public Data relaunches despite a previous breach affecting 3 billion individuals, raising fresh privacy concerns.

Revolutionary TRAUMAGEL gel controls life-threatening bleeding from gunshot wounds and traumatic injuries, helping first responders prevent prehospital deaths.

Protect your home network by enabling proper encryption, creating strong passwords, checking connected devices and using VPN and antivirus software.

The Navy's solar-powered Skydweller drone flew nonstop for 73 hours in Mississippi, proving renewable energy can power long-endurance military missions.

Moving and downsizing expose seniors to identity theft and scams as data brokers collect real estate records and personal information to sell to criminals.

ShengShu's Vidar technology revolutionizes humanoid robot training by using AI-generated synthetic video, reducing required training data from hours to just 20 minutes.

Apple's older Mac computers face security risks without regular updates, but 10 essential tips including FileVault encryption and strong passwords can keep aging Macs protected.

Self-driving trucks from PlusAI could reshape freight transportation by 2027, addressing driver shortages and reducing logistics costs for businesses.

How to Beat Your Rivals on Google AdWords

Pay-Per-Click Advertising