Home
>
Pay-Per-Click Advertising
>
Advertising And Generate New WebSite Traffic

Advertising And Generate New WebSite Traffic

Here's a simple way to use "No Results, No Pay" radio advertising and build traffic for your website.

Step #1 - Understanding "PI" - Per Inquiry Advertising.

Radio has a unique advertising format known as "PI" or per inquiry advertising.

"PI's" main benefit is that your commercial is aired and you ONLY PAY for inquiries phoned into the station from listeners !

Inquiries are in the form of callers asking for more information.

The radio station counts each caller, and re-directs them to your web site address.

Step #2 - How To Start a "PI" Campaign.

Find a good directory of all commercial radio stations where you intend to advertise.

Some sample Internet resources :

http://www.mediauk.com - UK

http://www.mediauk.com - USA

http://www.mediauk.com - International

Other online resources can be found by searching for keywords like "Radio Directories."

Alternatively, visit your library and in the references section ask for the Yearbook of Independent Local Radio Stations.

Note details such as :

Ad manager's names,
Telephone numbers,
e-mail addresses
Programming and schedules

Listener profiles:

Age,
Income,
Sex,
Location.

Step #3 - Decide on Strategy and "Wanted Response."

Before you contact the radio stations, be clear on strategy, goals and have your draft commercials in outline.

* Are you advertising a product offer at your website ?

Specify product details fully to avoid paying for "tyre kicker" inquiries.

* Is your "Wanted Response" to build an opt-in list ?

Decide how you will entice visitors to your web site. Will you offer FREEBIES, or a competition of some sort ?

* Are you advertising for market research purposes ?

Tell listeners how and why they should participate.

* Decide how much you are prepared to pay per inquiry.

Step #4 - Use Your Strategy To Build A "PI" Proposal

Two aims in this step :

Make it as easy as possible for the station to schedule your commercial.
Negotiate the lowest Per Inquiry cost during the best advertising time slots.

Keep in mind :

Listener profiles you want to reach.
Times you want your advert to go on air.
Which commercial will best deliver your "Wanted Response".

Write to the ad manager by e-mail or normal mail. In your letter :

Introduce yourself.
Inform them this is a "PI" Per Inquiry advertising proposal.
Inform them you of what you are trying to achieve, refer to your strategy.
Detail your product or service prices and how much you are considering paying for each inquiry.

Sidebar

If your "Wanted Response" is not selling a product, you must pay for inquiries out of your "own pocket". Negotiate a keen cost per inquiry !!

* Explain how you will handle all the administration

For instance writing the commercial Outline, handling product fulfilment, dealing with refunds and product support questions.

Depending on your negotiation skills and size of Radio station you might be able to work a deal where you only pay for *Converted Inquiries*.

This is practically *FREE* advertising, because you only pay for referrals once a sale is made !

Step #5 - How To Deal With Radio Ad Managers

If you do not hear back within a few days, call the station.

Commercial radio is a busy environment. Be prepared to explain yourself and answer questions quickly and clearly.

Radio ad managers are always looking for advertisers. That is their job and advertising fees are the lifeblood of Commercial Radio.

However, "PI" is not the only money earner for stations, so be prepared for a polite but cool reception.

If this happens, pick another station and start the process again.

The rewards of a successful "PI" campaign will pay back your effort many times over.

Step #6 - The Commercial Ad

Write your commercial's outline to maximise your "Wanted Response."

Write the outlines for at least two 30 second, and two 60 second commercials.

Writing commercials for broadcasting is very different to writing ad copy for printed media. However, stations will help you by taking your outlines and turning them into finished commercials for a fee.

Alternatively, if your copy writing is good and you have time to tweak it for broadcasting, then do it yourself.

Listen to the station's ads, jingles, and catch phrases and pre-record your own following a similar model. Ask objective people to listen to your ad and give you critical feedback.

Sidebar

When recording for radio you may or may not want to use your own voice. Radio stations have "Voices" to record your commercial for a fee before it goes on air.

They also have royalty free music to include with your ad.

Make your commercials memorable, with clear contact information for listeners to follow up on.

When such ads go on air during relevant programming, you cangenerate considerable traffic.

In closing, "just do it" and learn more than I can show you in a brief article.

Radio is often overlooked by online advertisers, but it can bring good results depending on your "Wanted Response" and at a surprisingly low cost.

Ad Managers are tasked with maximizing revenue for the broadcaster. They are flexible and as long as you demonstrate a financial benefit to the station, they will listen to your "PI" proposal actively.

This is good news for you because for minimal outlay and sometimes for free you can drive quality traffic to your site, product and services.

"PI" is the lowest cost form of broadcast advertising. Make this a new part of your overall advertising strategy.

About The Author

Charles Kangethe of http://www.mediauk.com is a leading new wave Netpreneur and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources

Charles has been involved in direct response marketing since 1982. He now lives in Suffolk County and spends his time working on new Online Marketing campaigns, with particular focus on helping new netpreneurs.

non-toxic cleaning company Arlington Heights ...

In The News:

Americans average 10-plus hours online daily, according to recent survey, splitting time between streaming shows on TV and browsing websites on multiple devices.

Boost your smartphone privacy instantly with these security tweaks for iPhone and Android that limit ad tracking, hide notifications and prevent unauthorized access.

Platforms like Hoax Tech and JS Click Cloaker help cybercriminals bypass detection systems using machine learning to selectively display scam content to victims.

A new battery recycling technique transforms old lithium-ion batteries into high-performance components that retain 88% capacity after 500 cycles with minimal waste.

Google's Android operating system can warn users about earthquakes before the shaking even begins – and there are ways to do it on your iPhone, too.

Meta's new gesture control wristband might just be the most seamless way to control a computer yet. And no, it doesn't require surgery, a camera, or even a touchscreen. All it needs is your wrist.

Long-haul trucks are now being upgraded with a surprising twist, thanks to California-based startup Revoy. Their electric boost doesn't replace diesel but works alongside it to cut emissions and fuel costs without major disruption.

PayPal and Venmo just rolled out something big: AI-powered scam alerts for Friends and Family payments.

As data centers multiply across the United States, energy demand is increasing at a rapid pace. This has not escaped the notice of large investment firms from Wall Street.

The Unicode Consortium, the nonprofit organization that maintains the Unicode Standard to ensure emojis work across devices, has announced Unicode 17.0, which includes nine new emojis slated for release this fall, in September 2025.

OpenAI is one of the world's leading AI research labs. Founded in 2015, it's behind some of today's most talked-about tools, including GPT, DALL·E, and ChatGPT.

Ever catch your dog staring at the screen during movie night and wonder if they're actually watching? Turns out, they might be. A new scientific study from Auburn University found that many dogs really do engage with television, and not all pups react the same way.

Stop the scammers from making contact in the first place. They're getting your parents' contact information and much more personal data besides, from somewhere.

The Walker S2 robot from UBTech autonomously exchanges its batteries in just three minutes, allowing continuous operation in car factories operated by BYD, Nio and Zeekr.

The FX Super One electric MPV from Faraday Future offers flexible seating, zero-gravity recliners and an AI system that creates a personal connection between driver and vehicle.

Practical solutions for reducing unwanted charity mail, political texts and email spam by opting out of shared lists, replying "STOP" and using data removal services.

Delta's new AI pricing system eliminates static airfares for personalized rates based on individual data, raising questions about fairness while promising optimized revenue.

AI data centers are straining the power grid across 13 states, contributing to a $9 billion increase in electricity costs, and PJM customers face monthly bill increases of $25 or more.

Artificial intelligence is transforming the music industry as AI-generated bands like The Velvet Sundown earn substantial streaming revenue, prompting lawsuits from major record labels.

Microsoft phishing scams use fake security alerts and links that redirect to credential-stealing pages with warning signs, including urgent language and unusual senders.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tesla vehicles manufactured since mid-2021 with AMD Ryzen processors can now access Grok 4, xAI's witty conversational assistant designed to make drives more engaging.

Understand how technology affects mental health through five concepts, including blue light exposure, screen time management and algorithmic bias.

Electric vehicle maker Lucid adds hands-free driving through an over-the-air update for Air sedan owners with the DreamDrive Pro package and Gravity SUV support coming later.

Protect your home network from hidden dangers, including router vulnerabilities, ISP tracking and smart device weaknesses with proper encryption, firmware updates and VPN technology.

Advertising And Generate New WebSite Traffic

Pay-Per-Click Advertising