Receiving free advertising is the dream of most business people. If you've ever found yourself frosting at the mouth over how your competitor got interviewed on the news or how they are always highlighted in the local paper, then read on. Maybe next time you can beat them to the punch and reach thousands at no cost.
The only way to get lots of free advertising is to develop a Press Kit, also commonly called a Media Kit. Once you've produced a folder full of information about you and your business, present it to your local media people - editors, producers and writers. A good Press Kit shows that you're media-savvy and that you understand how the game is played.
A Press Kit is a necessary marketing tool. It's a folder containing information that will help reporters write an accurate story about your business. It helps reporters save time and improve accuracy. Reporters don't have to spend time on follow-up calls to the source (you) for more information or to double check numerous facts. You've provided them all for them. Your respect for Media people with be appreciated and your time in developing this package will not be wasted.
It's usually assumed that the only people who need Press Kits are the Non- or Not-for-profit sectors, doing work and raising funds for special needs groups. Not so!
- Musicians with upcoming gigs or CD releases.
- Grass roots Political groups needing positive attention drawn to their cause.
- Companies with new products they'd like reviewed by Trade and Commercial Publications and Newspapers, TV Programs, Websites and specific Radio Talk Shows.
- New companies just opening their doors.
- A company which has won an Industry Award.
- A company sponsoring an event, fundraiser or just for fun.
- A business person seeking to become a Specialist in their industry to garner regular media attention in order to increase exposure and sales.
- Most big businesses have a Press Kit prepared and regularly updated for use at a moments' notice.
- Your company has just received major media attention and you want the world to know!
- Your company has sponsored a contest, survey or charitable event that people would have an interest in being involved in.
Sound like a lot of work? Initially it can be, but it's worth the sweat equity you put into it. Develop a well written Press Kit, including product information, a personal biography and a list of questions for your interviewer and you'll be placed in front of thousands in no time, for free. You'll be the industry specialist. You'll be the one everyone calls on because nobody knows better than you. Best of all, you'll be the one the customers call and it didn't cost you a dime.
Linda Laforge-Koebel is an advertising professional dedicated to the business success of her clients. To find more resources or to sign up for the Business Booster newsletter visit her at: http://www.creativeengineer.com or contact her by email at: http://www.creativeengineer.com
Culver prom limo ..What's REALLY potent for a business, non-profit or association manager... Read More
1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
Years ago when my Dad owned a group of local... Read More
It's difficult enough running the day-to-day aspects of a business,... Read More
1) Do you NEED solid, consistant media exposure...week after week,... Read More
Small Business Owners should send press releases out at least... Read More
Maybe you've seen another financial planner on TV, and thought,... Read More
Sure, any publicity is good. But don't invest time and... Read More
?2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
They know they had better do something positive about those... Read More
What's more crucial to the success of a business, non-profit... Read More
You may remember Forrest Gump's Vietnam pal ? the one... Read More
Can you honestly say that your business, non-profit or association's... Read More
Is your business looking for new and creative ways to... Read More
A press kit is an essential press relations tool. While... Read More
For financial planners, getting publicity, in the end, isn't about... Read More
With a dismal failure rate of more than 75 percent... Read More
How to write a press release is a major challenge... Read More
Do small-business owners always have to rely on large PR... Read More
Quality public relations does something positive for business, non-profit and... Read More
When most people think of media relations, they think of... Read More
Lots of theories out there about public relations.Everything from "publicity's... Read More
I don't know about you but I get really frustrated... Read More
Media interviews are an important part of an overall public... Read More
The name of the game is doing our part to... Read More
Wood Dale limo ..You won't be if you accept a very simple premise.... Read More
Gaining news coverage on a successful press tour requires planning,... Read More
As the practice of public relations in China continues to... Read More
Because when it comes to public relations, non-believers can produce... Read More
The easiest way to meet city council members is to... Read More
Because good public relations can alter individual perception and lead... Read More
Imagine you're the technology reporter at a daily newspaper. You... Read More
Do you dream of being on Oprah Winfrey's television show?... Read More
Managers, please take a minute and read two sentences: People... Read More
Media management has become one of the strategic tools for... Read More
Yes, and that pressure often comes from a CEO who... Read More
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
Done right, it helps modify the behaviors of your most... Read More
From time to time, people ask me how public relations... Read More
Next to white papers, case studies are the most popular... Read More
Do you want to be quoted by the national press... Read More
If your product or service can be given as a... Read More
Early in my career as a public relations consultant, I... Read More
The Public Relations (PR) industry is responsible for creating and... Read More
If a reporter approached you about an interview, would you... Read More
When most people think of media relations, they think of... Read More
How you answer questions depends on many factors. Example what... Read More
Are you hesitating about hiring a publicist or, if you... Read More
Lights...camera...ACTION.That's what often happens when people think of using media... Read More
Are there secrets to gaining media coverage or is it... Read More
Public Relations |