Home
>
Pay-Per-Click Advertising
>
Seven Strategies to Bolster Your AdWords Campaign

Seven Strategies to Bolster Your AdWords Campaign

So, you've tried all the marketing techniques you have read about, and you're now ready to dabble on some pay per click magic. But this form of online wizardry needs more than just a sleight of hand, as it requires careful planning and a good sense of what should be expected.

We're talking about AdWords, that Google program that allows you to advertise your site through a link that is displayed prominently in every page of a search performed on keywords relevant to your business. The way it goes is that people would bid or certain keywords. The winner of the bid would have the link to his site attached to every query that contains the said keywords.

The bid price is not the only consideration in awarding keywords. Your Click Through Rate, or CTR, also plays an important factor. CTR is acquired by dividing the number of times a user clicks on your link whenever it appears on search engine results. Whenever your site's link appears in a search query, the event is called an impression. To illustrate, supposing your site's link appears 200 times in several searches. Your impression would be 200. Supposing further that 2 users click on your link during this period, your CTR would be 2/200, or 1%.

The best thing about AdWords is that the winner of the bid only has to pay when a user actually clicks on his link. This method has given birth to the term Pay Per Click, or PPC.

Here are some strategies to help you develop a strong AdWords marketing campaign.

1. RESEARCH YOUR KEYWORDS WELL. If you have an existing business, make sure that the keywords you will choose are widely used words or phrases that people type in their search queries. If you have yet to setup a business, make sure that the keywords you are considering are actually profitable, meaning, they cater to a market with a high demand.

2. CONSIDER CREATING MULTIPLE ADS FOR EVERY KEYWORD. By having several ads appearing for the same search query, you would be able to determine which works best. The ad that performs best should be used as a model for subsequent ones.

3. DO YOUR ACCOUNTING AND SET A BUDGET YOU'RE WILLING TO SPEND PER DAY. Google allows you to set a cap on the number of hits you could generate in a day. Study your finances and come up with a ceiling that would not eat up a substantial portion of your projected earnings.

4. WRITE YOUR ADS WELL. Make use of words that would attract the readers' attention. The words should be powerful without being flamboyant. The ad should also read nicely, with a good flow and accessible character. Do not write more than what is needed nor less than what is required.

5. ALWAYS STUDY YOUR ADS. Even if they are prominently being published on Google's search pages and producing passable CTRs, you should always take time to study and refine your ads. Changing their structure from time to time would also help in winning back the attention of those who have viewed them before. Dispose of the ads that are not performing well and design new ones.

6. TRACK YOUR ADS. There are many tools available on the net that would allow you to track which of your ads produce the most visitors. These tools would help you a lot in weeding out non-performing ads and discovering a pattern that makes your successful ones tick.

7. DESIGN NOW, ADJUST LATER. Since Google considers CTR before awarding a keyword, it is required that you produce a site that is rich with informative content. Content is what attracts visitors and increases your ste's CTR. Once a keyword has been awarded and your ads are producing a consistent number of hits, you could adjust your landing page to include a sales copy that would convert your visitors into successful sales. A good sales copy can also be informative despite being a sales pitch.

It has been said the Google AdWords is a fair playing field where the system does not choose between the rich and poor webmasters. But you could always play it smart and get the most out of AdWords.

Dave Drake is an author of online articles relating to Internet Marketing. To look at other articles and learn about a 3-step system on internet marketing that will show you a step-by-step system to make a residual income from home using the internet visit: http://www.workathome3-stepsystem.com

move in cleaning service Mundelein ..

In The News:

Quick iPhone and Android battery optimization techniques help your device stay powered all day by turning off hidden features that secretly drain power in the background.

Kodiak Driver autonomous truck achieves perfect 98 safety score, matching top human fleets in groundbreaking AI evaluation by Nauto's VERA system.

New 401k catch-up contribution rules in 2026 will change taxes for high earners over 50. Learn how scammers exploit these changes and protect your retirement savings.

Kurt Knutsson's guide covers social media privacy protection through location settings, account privacy controls and two-factor authentication to prevent scams and data breaches.

Revolutionary retinal implant restores central vision in 80% of patients with advanced macular degeneration, offering hope where treatments once only slowed blindness.

Learn how to use passkeys on Windows and Mac computers without cameras or fingerprint readers. Discover secure authentication methods that replace passwords.

Tesla's FSD v14.1.2 update reintroduces Mad Max mode, enabling higher speeds and more frequent lane changes than the standard Hurry profile setting.

A phishing email scam targeting American Express customers shows how cybercriminals use fake urgent messages to steal personal and financial information.

Facebook's new Meta AI feature analyzes your camera roll photos to create polished collages automatically, but requires cloud processing and raises privacy concerns.

A New Jersey teenager filed a major lawsuit against AI/Robotics Venture Strategy 3 Ltd. over ClothOff, an AI tool that created fake nude images from her social media photos.

Microsoft reports Storm-2657 cybercriminals sent phishing emails to 6,000 addresses at 25 universities to steal payroll credentials and redirect funds.

Astronomers have discovered asteroid 2025 SC79, a skyscraper-sized space rock orbiting the sun in just 128 days. the second-fastest known.

The Fox News AI Newsletter delivers the latest developments form the world of artificial intelligence, including the technology's challenges and opportunities.

A cyberattack on SimonMed Imaging exposed personal information of 1.2 million patients, including medical records, financial details and identity papers.

Spotify's managed accounts for kids under 13 now available in at least seven countries, allowing parents to filter and block explicit content and songs.

Friendly text conversations about BBQs and social events can lead to WEEX gold trading scams that target older adults with fake investment opportunities.

California company Skyeports creates self-healing glass spheres from Moon regolith that generate solar power and support plant growth for sustainable lunar living.

Cleafy researchers discover fake VPN streaming app Mobdro Pro that installs Klopatra banking Trojan, giving attackers full control over Android devices.

Police departments across the U.S. and Canada are adopting virtual reality training to better prepare officers for high-pressure, real-world situations.

House Bill 469 would prevent AI systems from owning property, serving as executives, or gaining legal personhood in Ohio under Representative Thaddeus Claggett's proposal.

Public voter records expose retirees' personal details to election scammers who create targeted cons using names, addresses, and voting history data.

Instead of fearing what comes next with artificial intelligence, think outside the box. Here are high-earning AI jobs that don't require a computer science degree.

OpenAI CEO Sam Altman says polite words like "please" and "thank you" cost millions annually, while direct prompts may improve ChatGPT accuracy by several points.

Chattee Chat and GiMe Chat exposed intimate conversations and photos, revealing users spent up to $18,000 on AI companions before the breach.

New Instagram parental controls allow families to manage teen screen time and content limits through the Family Center with stricter safety settings.

Seven Strategies to Bolster Your AdWords Campaign

Pay-Per-Click Advertising