Home
>
Pay-Per-Click Advertising
>
Pay Per Performance Advertising : What is it?

Pay Per Performance Advertising : What is it?

Pay Per Performance Advertising is when the advertiser pays a fee based on an action which a visitor to his website takes.

Pay Per Performance Advertising could cover several things, such as pay per click advertising,

This type of Pay Per Performance Advertising means that, you list your website in a pay per click search engine, and when someone types in your term and clicks on your website listing, you are charged a fee for that click.

Another type of Pay Per Performance Advertising could be pay per subscriber. What this means is that you will pay a fee for every subscriber that is sent to you through a subscription form.

There are many types of Pay Per Performance Advertising but the ones above are the most common, especially pay per click.

Pay per search is another one. This was done by askjeeves.com a few years ago, I'm not sure if they still do it though. What basically happened was you would put an askjeeves search box on your website, and whenever someone searched askjeeves through your website, you were paid a small amount each time.

Not recommended for small websites with little traffic. The return just wont be worth it.

Pay per impression is another one. This is quite rare though, or at least it should be. I don't think many, if any websites do pay per impression any more, it's so expensive and easy to make fraudulent impressions. However, in some places CPM is quite popular. This means cost per thousand impressions. So say the CPM was $5, this would mean that for every thousand people that saw your advertisement you would pay $5.

Out of all of the above, I would much prefer paying for every action taken. This way I get what I want, and there is less chance of fraud happening, which is just a waste of my time and money. Sure it costs more, but I think the results are well worth it.

If you are looking for a PPC search engine, then I would definitely recommend overture. They will display your website in several different search engines, making sure you get maximum exposure.

If you want to do a subscriber deal by paying for each subscriber that is sent to you. This is best set up yourself and joint venture with another website. This means you can customize it yourself. Or you could leave it open to everyone and have many people sending you subscribers. I don't know of any websites that provide software for this, so you may have to get a programmer to do it for you.

Please be careful though. You CAN have anyone and everyone promote your newsletter and generate you subscribers, however if you allow this, it will be easier and easier to lose track of genuine and fraudulent subscriptions, making it hard to distinguish between them.

Make sure you have a good email handling solution.

I would recommend that you don't automate this process unless you are feeling brave.

Verify each request personally and manually.

Or you could go out looking yourself.

This is probably the best way to go, it gives you total control and allows you to pick and choose exactly who you want and who you don't want.

However, if you are feeling brave, or you have a good email handling solution then go ahead and spread the word about your newsletter subscription box. Let everyone promote it. This means more subscribers for you, which means more people to sell to.

In conclusion, if you want to advertise in this way, make sure you keep a tight grip on your budget. Put some restrictions on how much you can spend so you don't go overboard.

Overture allows you to deposit as much or as little as you like (Though a minimum deposit of $20 does apply). This way you can't overspend unless you manually choose to.

But, this brings on the issue of self control. Set yourself a personal limit and don't exceed it.

By Stephen Warren, the creator of askjeeves.com, the completely FREE guide to marketing online, with useful articles and links.

local house cleaners Park Ridge ..

In The News:

Kodiak Driver autonomous truck achieves perfect 98 safety score, matching top human fleets in groundbreaking AI evaluation by Nauto's VERA system.

New 401k catch-up contribution rules in 2026 will change taxes for high earners over 50. Learn how scammers exploit these changes and protect your retirement savings.

Kurt Knutsson's guide covers social media privacy protection through location settings, account privacy controls and two-factor authentication to prevent scams and data breaches.

Revolutionary retinal implant restores central vision in 80% of patients with advanced macular degeneration, offering hope where treatments once only slowed blindness.

Learn how to use passkeys on Windows and Mac computers without cameras or fingerprint readers. Discover secure authentication methods that replace passwords.

Tesla's FSD v14.1.2 update reintroduces Mad Max mode, enabling higher speeds and more frequent lane changes than the standard Hurry profile setting.

A phishing email scam targeting American Express customers shows how cybercriminals use fake urgent messages to steal personal and financial information.

Facebook's new Meta AI feature analyzes your camera roll photos to create polished collages automatically, but requires cloud processing and raises privacy concerns.

A New Jersey teenager filed a major lawsuit against AI/Robotics Venture Strategy 3 Ltd. over ClothOff, an AI tool that created fake nude images from her social media photos.

Microsoft reports Storm-2657 cybercriminals sent phishing emails to 6,000 addresses at 25 universities to steal payroll credentials and redirect funds.

Astronomers have discovered asteroid 2025 SC79, a skyscraper-sized space rock orbiting the sun in just 128 days. the second-fastest known.

The Fox News AI Newsletter delivers the latest developments form the world of artificial intelligence, including the technology's challenges and opportunities.

A cyberattack on SimonMed Imaging exposed personal information of 1.2 million patients, including medical records, financial details and identity papers.

Spotify's managed accounts for kids under 13 now available in at least seven countries, allowing parents to filter and block explicit content and songs.

Friendly text conversations about BBQs and social events can lead to WEEX gold trading scams that target older adults with fake investment opportunities.

California company Skyeports creates self-healing glass spheres from Moon regolith that generate solar power and support plant growth for sustainable lunar living.

Cleafy researchers discover fake VPN streaming app Mobdro Pro that installs Klopatra banking Trojan, giving attackers full control over Android devices.

Police departments across the U.S. and Canada are adopting virtual reality training to better prepare officers for high-pressure, real-world situations.

House Bill 469 would prevent AI systems from owning property, serving as executives, or gaining legal personhood in Ohio under Representative Thaddeus Claggett's proposal.

Public voter records expose retirees' personal details to election scammers who create targeted cons using names, addresses, and voting history data.

Instead of fearing what comes next with artificial intelligence, think outside the box. Here are high-earning AI jobs that don't require a computer science degree.

OpenAI CEO Sam Altman says polite words like "please" and "thank you" cost millions annually, while direct prompts may improve ChatGPT accuracy by several points.

Chattee Chat and GiMe Chat exposed intimate conversations and photos, revealing users spent up to $18,000 on AI companions before the breach.

New Instagram parental controls allow families to manage teen screen time and content limits through the Family Center with stricter safety settings.

Third-party security breach at Discord exposes sensitive user information including government IDs, highlighting cybersecurity risks from external service providers.

Pay Per Performance Advertising : What is it?

Pay-Per-Click Advertising