Home
>
Pay-Per-Click Advertising
>
Are Small PPC Search Engines Really Worth The Effort?

Are Small PPC Search Engines Really Worth The Effort?

The final answer is "Maybe."

Hey...Whadya expect? I'm an attorney!

But let me explain further. The correct answer to almost any marketing question is "to test." That's the only way you really know the true answer. But we can learn from the results that others have and adapt them to our marketing.

When it comes to PPC (pay-per-click) search engines, you know they are not all created equal. Google and Overture dominate the market. The total traffic you get from them will dwarf the total from all other PPC search engines combined.

But does that mean that there's no money in the little guys? Au Contraire. (That's the fancy French way of saying, "No." -- and I probably missspelllled it. It's been long time since my high school French class.)

Before I give you some suggestions, please realize that your results are going to vary - always.

Here's the most important point of this entire article:

Your conversion rate will vary from search engine to search engine. A lot. By as much as 300%.

You can run an advertisement on Google and get a 2% conversion ratio of visitors turning into buyers. Then, run the same advertisement on Overture and only see a 1% conversion ratio. Always...always track your promotions and results. They'll be all over the place in terms of conversion.

Does that mean you should stop the ads with the lower conversion ratio?

Absolutely not...unless you're not showing a profit. Aha. Remember, it doesn't matter that the conversion ratio varies as long as you make a profit!

Let's assume you foolishly have no backend marketing in place so the only money you ever see from a customer is on the one- time sale that has a profit of $30 per sale. And you require at least a $15 profit to you after costs. with a 1% conversion ratio, you can pay 15 cents per click and still make your numbers work. You'll get less clicks than if you bid higher, but you can still make the numbers work for you.

Of course, every PPC campaign you get set up and running profitably can be basically put on autopilot. You don't have to micro-manage the campaigns. Just let them keep on bringing in buyers.

You will generally find that the smaller PPC search engines have lower conversion rates than the big two. But they will also usually have a lower average bid.

Just track your clicks and sales so you can adjust your bids to make your numbers work. Even if a specific campaign only results in 1 more profitable sale per month - that's a sale that can keep coming in month after month after month. Do that for just 50 or 100 keyword and search engine combos... and you've got some nice extra moolah rolling in.

If you go to http://www.shawnsnews.net/listppc_se.html you can get an enormous listing of over 600 PPC search engines and read reviews of the top 30 - more or less. You also find that these listings are often somewhat out of date, but it's a still a good resource.

Yours in success,

Shawn Casey

Internet Millionaire Shawn Casey's "Mining Gold On the Internet" is one of the best selling Internet books with over 85,000 copies sold. In "Mining Gold", Shawn reveals the same step-by-step strategies he uses to create millions in Internet sales => http://www.shawnsnews.net/listppc_se.html Benefit from Shawn's 7 years of Internet experience and learn from someone who has actually made millions online.

move in cleaning service Mundelein ..

In The News:

Cybersecurity experts warn about one of the largest credential compilations ever found, urging users to check "Have I Been Pwned" and change passwords immediately.

Quick iPhone and Android battery optimization techniques help your device stay powered all day by turning off hidden features that secretly drain power in the background.

Kodiak Driver autonomous truck achieves perfect 98 safety score, matching top human fleets in groundbreaking AI evaluation by Nauto's VERA system.

New 401k catch-up contribution rules in 2026 will change taxes for high earners over 50. Learn how scammers exploit these changes and protect your retirement savings.

Kurt Knutsson's guide covers social media privacy protection through location settings, account privacy controls and two-factor authentication to prevent scams and data breaches.

Revolutionary retinal implant restores central vision in 80% of patients with advanced macular degeneration, offering hope where treatments once only slowed blindness.

Learn how to use passkeys on Windows and Mac computers without cameras or fingerprint readers. Discover secure authentication methods that replace passwords.

Tesla's FSD v14.1.2 update reintroduces Mad Max mode, enabling higher speeds and more frequent lane changes than the standard Hurry profile setting.

A phishing email scam targeting American Express customers shows how cybercriminals use fake urgent messages to steal personal and financial information.

Facebook's new Meta AI feature analyzes your camera roll photos to create polished collages automatically, but requires cloud processing and raises privacy concerns.

A New Jersey teenager filed a major lawsuit against AI/Robotics Venture Strategy 3 Ltd. over ClothOff, an AI tool that created fake nude images from her social media photos.

Microsoft reports Storm-2657 cybercriminals sent phishing emails to 6,000 addresses at 25 universities to steal payroll credentials and redirect funds.

Astronomers have discovered asteroid 2025 SC79, a skyscraper-sized space rock orbiting the sun in just 128 days. the second-fastest known.

The Fox News AI Newsletter delivers the latest developments form the world of artificial intelligence, including the technology's challenges and opportunities.

A cyberattack on SimonMed Imaging exposed personal information of 1.2 million patients, including medical records, financial details and identity papers.

Spotify's managed accounts for kids under 13 now available in at least seven countries, allowing parents to filter and block explicit content and songs.

Friendly text conversations about BBQs and social events can lead to WEEX gold trading scams that target older adults with fake investment opportunities.

California company Skyeports creates self-healing glass spheres from Moon regolith that generate solar power and support plant growth for sustainable lunar living.

Cleafy researchers discover fake VPN streaming app Mobdro Pro that installs Klopatra banking Trojan, giving attackers full control over Android devices.

Police departments across the U.S. and Canada are adopting virtual reality training to better prepare officers for high-pressure, real-world situations.

House Bill 469 would prevent AI systems from owning property, serving as executives, or gaining legal personhood in Ohio under Representative Thaddeus Claggett's proposal.

Public voter records expose retirees' personal details to election scammers who create targeted cons using names, addresses, and voting history data.

Instead of fearing what comes next with artificial intelligence, think outside the box. Here are high-earning AI jobs that don't require a computer science degree.

OpenAI CEO Sam Altman says polite words like "please" and "thank you" cost millions annually, while direct prompts may improve ChatGPT accuracy by several points.

Chattee Chat and GiMe Chat exposed intimate conversations and photos, revealing users spent up to $18,000 on AI companions before the breach.

Are Small PPC Search Engines Really Worth The Effort?

Pay-Per-Click Advertising