Home
>
Pay-Per-Click Advertising
>
Are Small PPC Search Engines Really Worth The Effort?

Are Small PPC Search Engines Really Worth The Effort?

The final answer is "Maybe."

Hey...Whadya expect? I'm an attorney!

But let me explain further. The correct answer to almost any marketing question is "to test." That's the only way you really know the true answer. But we can learn from the results that others have and adapt them to our marketing.

When it comes to PPC (pay-per-click) search engines, you know they are not all created equal. Google and Overture dominate the market. The total traffic you get from them will dwarf the total from all other PPC search engines combined.

But does that mean that there's no money in the little guys? Au Contraire. (That's the fancy French way of saying, "No." -- and I probably missspelllled it. It's been long time since my high school French class.)

Before I give you some suggestions, please realize that your results are going to vary - always.

Here's the most important point of this entire article:

Your conversion rate will vary from search engine to search engine. A lot. By as much as 300%.

You can run an advertisement on Google and get a 2% conversion ratio of visitors turning into buyers. Then, run the same advertisement on Overture and only see a 1% conversion ratio. Always...always track your promotions and results. They'll be all over the place in terms of conversion.

Does that mean you should stop the ads with the lower conversion ratio?

Absolutely not...unless you're not showing a profit. Aha. Remember, it doesn't matter that the conversion ratio varies as long as you make a profit!

Let's assume you foolishly have no backend marketing in place so the only money you ever see from a customer is on the one- time sale that has a profit of $30 per sale. And you require at least a $15 profit to you after costs. with a 1% conversion ratio, you can pay 15 cents per click and still make your numbers work. You'll get less clicks than if you bid higher, but you can still make the numbers work for you.

Of course, every PPC campaign you get set up and running profitably can be basically put on autopilot. You don't have to micro-manage the campaigns. Just let them keep on bringing in buyers.

You will generally find that the smaller PPC search engines have lower conversion rates than the big two. But they will also usually have a lower average bid.

Just track your clicks and sales so you can adjust your bids to make your numbers work. Even if a specific campaign only results in 1 more profitable sale per month - that's a sale that can keep coming in month after month after month. Do that for just 50 or 100 keyword and search engine combos... and you've got some nice extra moolah rolling in.

If you go to http://www.shawnsnews.net/listppc_se.html you can get an enormous listing of over 600 PPC search engines and read reviews of the top 30 - more or less. You also find that these listings are often somewhat out of date, but it's a still a good resource.

Yours in success,

Shawn Casey

Internet Millionaire Shawn Casey's "Mining Gold On the Internet" is one of the best selling Internet books with over 85,000 copies sold. In "Mining Gold", Shawn reveals the same step-by-step strategies he uses to create millions in Internet sales => http://www.shawnsnews.net/listppc_se.html Benefit from Shawn's 7 years of Internet experience and learn from someone who has actually made millions online.

monthly home cleaning Buffalo Grove ..

In The News:

Smart home hacking fears overblown? Expert reveals real cybersecurity risks and simple protection tips to keep your connected devices safe from hackers.

MIT develops needle-free glucose monitor using light technology. Revolutionary device could replace painful finger pricks for diabetes management.

The ClickFix campaign disguises malware as legitimate Windows updates, using steganography to hide shellcode in PNG files and bypass security detection systems.

Researchers from Osaka Metropolitan University designed a 21-foot dome that combines aquaculture and hydroponics to create a self-sustaining urban food system.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

ChatGPT data breach exposes personal info of users through partner Mixpanel. OpenAI confirms names, emails compromised in security incident.

Android rolls out Emergency Live Video for 911 calls, letting dispatchers see real-time scenes during emergencies. Great for holiday travel safety.

Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.

Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.

Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.

Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.

Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.

Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.

Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.

New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.

A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.

AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.

A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.

New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.

Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.

Are Small PPC Search Engines Really Worth The Effort?

Pay-Per-Click Advertising