AdWords Campaign Set Up AdvancedTips

Make Your Ads Different

Your completed AdWords ads are going to run right along side everyone else's. You need to use words that will make yours stand out. Again, here is where you need to look at your competitors ads to see what they are saying. Once you've done that, you need to figure out how to make yours stand out.

Don't use the same terms at beginning of titles and sentences. Think of synonyms for more commonly used words. Think of different ways to say things.

Whatever you do, make your ad different. If it stands out, for the right reasons, you will get more clicks.

Run Several Different Ads at Once For Each Ad Group

AdWords allows you to run as many ads as you would like for each " Ad Group" (keyword group). Take advantage of this feature. Don't limit yourself to only one ad. Run two or three different ads for each Ad Group.

Experiment with different wording in titles, different text in the ads themselves and different "Destination URLs" to see which ads get the highest clickthrough percentages and which have the highest conversion rate.

Keep the ads that make you the most money and delete the other ones. You can then try other variations of the ad that converted well to make it even better. Always run more than one ad, even if the "different" ads are very similar.

Even a change to one word can increase your conversion percentages dramatically at times.

Consider Using Different "Destination URLs" for Your Ads

Your website's main page may not be the page that best "converts" viewers into customers. If you're trying to sell one specific product with an ad, don't send people clicking on your ad to your website's main page. Send them directly to the webpage for that product.

You might also consider designing specific "splash" pages for each Ad Group you run. Each of those splash pages can then use the terms you're including in that Ad Group. If your customers see the same terms on your web site that made them click on the ad in the first place, they'll be more likely to buy your product.

Chris Burgess is a Marketing Expert with BuyItSellIt.com Online Stores (http://www.buyitsellit.com). He has established and maintained successful pay per click campaigns for BuyItSellIt.com and many of its customers. To build an online store for your small business quickly and easily, sign up for your own free 30-day trial online store at BuyItSellIt.com.

green cleaning service Park Ridge ..

In The News:

Your home address is easily accessible on people finder sites, putting you at risk for stalking and identity theft, but data removal services can help protect your personal information.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

Robot combat evolves at Unitree's Iron Fist King event as G1 robots face off in China, featuring knockouts, precise strikes and agile machines that can perform side flips.

Take control of your digital privacy with actionable tips like Facebook privacy checkup, location tracking management and data removal services to protect your personal information.

Smart TVs and streaming devices manufactured in China are being compromised by BadBox 2.0 malware before users even power them on; infections have been detected in 222 countries.

The lightweight, 15-pound Tenniix tennis robot mimics pro playing styles like Nadal and Federer, using AI trained on 8,000 hours of professional tennis data.

Oak Ridge's uranium enrichment facility supports America's AI ambitions amid concerns that China's aggressive nuclear reactor construction could give it an edge in powering data centers.

Facebook scam ads now leverage AI and deepfakes to create convincing celebrity endorsements, targeting specific demographics with sophisticated schemes.

Apple unveils iOS 26, macOS 26 Tahoe and iPadOS 26 with translucent Liquid Glass design at WWDC 2025, featuring ChatGPT integration as competitors advance rapidly.

The Atom Touch prosthetic arm combines an AI neural interface with EMG sensors, allowing amputees to control individual fingers with precision at an affordable $25,000.

Aspen officials aim to have crews on the scene within five minutes — something they say would be nearly impossible without precise location data the AI technology gives.

Tech expert Kurt “CyberGuy" Knutsson says iPads are usually secure, but hackers can access them. Spot warning signs early to protect your data.

Tech expert Kurt Knutsson reveals how to easily move photos and videos off your iPhone or Android to securely protect your favorite moments.

The Social Security Administration is launching digital SSN access this summer. Tech expert Kurt “CyberGuy" Knutsson helps you learn how to use it and protect your identity.

Glide underwater with CudaJet and make the ocean your playground. Kurt “CyberGuy" Knutsson discusses the redesigned tech that might be your next big thrilling adventure.

Protect yourself from login alert scams with five security steps, including avoiding suspicious links, checking account activity and enabling two-factor authentication

Skip the usual Father's Day gifts with personalized ideas for tech enthusiasts, home brewers, pool owners, seniors, outdoor lovers and privacy-conscious dads.

DMV text scam alert: Fraudsters impersonating motor vehicle departments nationwide are sending threatening messages about unpaid tickets and tolls to steal your information.

Fox News' AI Newsletter brings you the latest on this rapidly evolving technology.

E-BAR, MIT's mobile robot, provides physical support for seniors with handlebars that follow from behind, helping prevent falls while maintaining dignity for aging adults.

AI is changing everything – now, we can even use it to generate video. I tried OpenAI's Sora and Google's Veo – here's how they measure up against each other.

Five simple phone setting tweaks that make your device work harder for you, from automatic text message deletion to scheduled focus modes.

Android users can save time with 10 simple automations, including automatic battery saver mode, location-based Wi-Fi settings and scheduled "Do Not Disturb" mode.

Personal information from 364,000 people was compromised in a LexisNexis data breach that went undetected for months, highlighting privacy risks.

The Phantom 3500 jet features a windowless design that reduces drag and structural weak points, burning 50% less fuel than conventional business jets.

AdWords Campaign Set Up AdvancedTips

Pay-Per-Click Advertising