Political strategists, branding gurus and image consultants could learn a lot from the modern corporate successes in branding. In each political season we see positioning by the front-runners to get your vote. Capitalizing on the most popular brands to find synergy is a good strategy. Another is to find novel ways to propel omni-presence of your candidate.
Very smart marketing and branding is seen every day in the market place, but are we learning anything? Many top American business schools fail to understand the sysnergy of branding. If you read through the Thesis Projects and Dissertations on the subject one might shake their heads and say that they are lacking. Many academics and industry branding professionals say that the HBR ? Harvard Business Review has done a poor job of understanding these things and have irrelevant articles which would not fly in the real world. The doers are doing it and the academia is talking about something they do not even understand.
Political Strategists need to be well versed in the world of branding and read almost every book on branding. They should talk with those in the Toy Business who really do understand how synergies work or which brands will work good together and why.
NASCAR is so popular that the Republican National Committee ought to sponsor a car and driver. Just like they should be selling Die Cast Toys of Air Force One, the Presidential Tour Bus, Presidential Limo, Secret Service SUVs, Farm animals on the Ranch and action figures of the main players. Including Bush (Jeb, GW, Dad and Barbara) Having studied this already we believe it is worthy of further brand name extension and also good for America. When marketing a name, person, company or cause you need to filter your message through all channels. Look at the positive advantage of Arnold, his dolls for Terminator, etc also are sold out everywhere
http://www.figuremania.com.au/
even those 3.5 Billion Chinese cannot keep them on the shelves. Remember 20-30 years ago the IKE Dolls Roosevelt Dolls, Truman Dolls, I even have a Nixon Doll still. America is about families and therefore all worldly events in sports, business, politics or whatever should be represented in such a way to touch the minds and souls of all peoples, rich and poor, young and old, black or white. See my point? So, Arnold Dolls and Terminator Dolls are not the only toys out of stock.
It is a political indicator for who wins Presidential Races that the Halloween costumes sold to kids with the most masks sold is the candidate who wins. These known political facts should be a sign of what works and why. Political strategists should not only learn about branding in Corporate America and Hollywood, they should take full advantage of all distribution channels to stay in the minds of their voters and if that means the kids rooms and living rooms. Think about it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs
Lincoln Stretch rentals Alsip ..The CBR taxes the Pakistani source income of nonresident individuals... Read More
North Korea and diplomatic games; something has to give and... Read More
Recently in Maine, I talked with a gentleman and we... Read More
The Federal trade Commission has a rule, which says that... Read More
America is filled with standouts and perserverance; our nation has... Read More
For years we've suffered under recession, prompting us to ask,... Read More
Using Harmonic Beams to Pre-Detonate Shoulder Launched Surface to Air... Read More
Proposed changes to the Sex Discrimination Act ("SDA") 1975 and... Read More
Britain has a proud tradition of valiant armed forces and... Read More
Let's make one thing clear: This Dan Nelson Automotive fiasco... Read More
In the fields of juvenile justice policy and programming, there... Read More
The organic farmers are angry that Monsantos terminator GM seeds... Read More
Many environmentalists are against roads through the forest because it... Read More
It is time for a change. A change in philosophy,... Read More
Wealth Distribution is often discussed at length in periodicals such... Read More
I am an incurably ill American male forced to leave... Read More
Even the most devout proponents of free marketry and hidden... Read More
Many in the World Media are quick to judge the... Read More
Many Americans have children, fathers, mothers, grandparents, other family members... Read More
Large parts of the world today suffer from a severe... Read More
Long Term Environmental Effect of Plastics, Composites and Other Materials... Read More
While many Pennsylvanians are struggling to figure out how they... Read More
In the event of that a threatening nation to the... Read More
One of my favourite pieces of music is the Sex... Read More
The devastating loss in case of Elliot Spitzer for NY... Read More
Western Springs shuttle limo ..Question: Dr. Vaknin ? is it true that you are... Read More
With respect to the States' databases, you may not locate... Read More
The prosecutors in the Martha Stewart Case used testimony from... Read More
Leave it to the Columbia City Police Officers Association in... Read More
Many Americans have children, fathers, mothers, grandparents, other family members... Read More
The problem of poverty in America comes as a surprise.... Read More
September 11, 2001 could have been prevented. We could have... Read More
Recently scientists have been watching the exponential growth of marine... Read More
For many years now, I have been the proud holder... Read More
Well we have certainly been reading a lot about prison... Read More
In these times when states are suffering extreme downward pressure... Read More
Osama bin Laden probably needs to get a pay raise,... Read More
Which companies are most affected by fuel? Who really bears... Read More
Societies have always had a problem of what to do... Read More
China maybe stopping some of the SPAM coming into the... Read More
We presently have adequate sniffer devices in this country to... Read More
The US Dollar has been falling continuously in last year.... Read More
I would like to discuss a few issues we have... Read More
Presently Universities and Private Enterprise are working to build more... Read More
The 'Land of the Free' is teaming with individual rights... Read More
The filibuster as a political delaying tactic has been a... Read More
Sizing up North Korea is important for a war there.... Read More
Many are very impressed with the NIMA (National Imagery and... Read More
In the fields of juvenile justice policy and programming, there... Read More
History repeats itself, goes the cliche. It does so, perhaps,... Read More
Political |