Drug testing

The Right Hook

Have you fantasized about spreading word of your business on a top-rated TV show like The Today Show or Oprah?

Eileen Roth, a professional organizer just a year into her business, was able to get on both shows using the time-honored technique of the news hook.

Understanding the News Nook

Do-it-yourself PR people often tell prospects that the print and broadcast media will interview you simply because you are an expert in your field. Actually, the cold truth is that you have to earn the media's interest by providing them with the kind of news hook that shows:

* You understand what their audience values.

* You have tied what you want to promote into what's going on in the world today.

* You have read, watched, or listened to that specific media outlet and know how you would fit in.

Before you approach a media outlet you must brainstorm why your news will be of high interest to their audience. This is your pitch, be it a verbal pitch or in the form of a news release.

Putting a Story Together for the Media

Your news must whet the appetite and imagination of the editor, reporter, or producer so he can visualize the compelling story at the nucleus of your pitch. He needs to see at a glance how your news will play out on paper, radio, or TV, and how your news will appeal to the needs and interests of his readers.

This means you must first find relevant, newsworthy story ideas and condense them into information packed, "user friendly" pitches and releases that will shout "great story" to the media professionals reading them.

Piggybacking on a Holiday

Most people only consider 'traditional' holidays like Christmas as a news peg, but you will find thousands of other holidays in Chase's Directory of Events (McGraw-Hill). This is where professional organizer Eileen Roth found National Clean Off Your Desk Day and used it as a news peg to contact TV producers. Along with her news release, she included an information sheet listing her seven principles for a clean desk.

For the price of just a couple of first class stamps, Eileen Roth got invited to appear on the Today show (twice) and Oprah.

You can too!

If you want to promote your business on national television, take a "can do" hint from Roth. Check out Chase's Directory of Events at your local library today.

Profit from free articles and how-to information at http://www.BuildingBuzz.com. Marisa D'Vari is author of the new Building Buzz: How to Reach and Impress Your Target Audience, is available on Amazon at bookstores everywhere.

In The News:

A female anaconda gave birth without the help of a male, according to the Massachusetts aquarium where it happened.
A commemorative gold brooch that belonged to the wife of Apollo 11 astronaut Neil Armstrong is up for sale.
Perhaps the most famous painter, inventor and sculptor ever, Leonardo da Vinci's name resonates in the annals of history. But a new study suggests that the quintessential Renaissance Man may have had trouble finishing some of his projects more than 500 years ago because of a disability that has become quite common today – ADHD.
A unique Iron Age shield made from bark provides a fascinating insight into prehistoric weapons technology.
Memorial Day revelers who flock to the Jersey Shore are being advised to be wary of a real sting operation.
(Spoiler Alert!
SpaceX successfully launched a Falcon 9 rocket containing 60 satellites from Cape Canaveral in Florida Thursday evening.
A family in Bainbridge, Ga., had the “surprise of a lifetime” when they found a massive alligator soaking in some sun in their front yard.
Two huge male rat snakes were caught fighting over a female in North Carolina, in a rare video.
Scientists have discovered layers of ice buried a mile beneath Mars’ north pole that could help unlock the Red Planet’s history.

PR Buyers Beware!

It can bite you and waste your public relations budget... Read More

Media Training: Why Nobodys Listening to You

SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More

Media Training - Essentials for ALL Office Professionals

Often the first point of contact the media has with... Read More

Dont Put Up With Junk PR

In public relations, "junk" is more about attitude and lack... Read More

Are You PR-Challenged?

You won't be if you accept a very simple premise.... Read More

Underestimating the Power of In-House PR

Do small-business owners always have to rely on large PR... Read More

24 Killer Press Release Secrets

1. Your press release should sound like news, not an... Read More

For Financial Planners, Marketing and Publicity Is About You

For financial planners, getting publicity, in the end, isn't about... Read More

Why Not Juice-Up Your PR?

Say, from tactics like special events, brochures and press releases... Read More

How To Make Time For Public Relations

"Don't say you don't have enough time. You have exactly... Read More

Publicrelationistas?

Is that what we are? Fanatic, over-the-top disciples of some... Read More

Publicity: A Financial Planners Best Marketing Friend

There's an old African proverb:"If you think you are too... Read More

Get PR Off the Bench

Something that results in your most important outside audiences doing... Read More

Want to Light a Fire Under Your PR?

Yes? Then do something positive about the behaviors of those... Read More

How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now

Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More

Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity

That big story the media pursue each day is what... Read More

If I Were Coaching You

If I were coaching you as a business, non-profit or... Read More

What Does the Public Relations Client REALLY Want, and Why?

It's not unusual for clients of service providers to insist... Read More

Hispanic Media Relations Training: What to Do When Hispanic Media Call

You are a spokesperson for your company, representing it for... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications... Read More

Managerial Survival Key

For business, non-profit or association managers like yourself, survival pretty... Read More

When Should You Outsource Your PR Efforts?

1) Do you NEED solid, consistant media exposure...week after week,... Read More

PR: Short Form for Managers

Experience tells me that too many business, non-profit and association... Read More

Nows The Time To Get Christmas Media Coverage

Publicity seekers know that Christmas can provide a bonanza of... Read More

Whats Stopping You From Getting Publicity?

When I talk with business people, they tend to believe... Read More

industrial lighting fixtures dimmable led flood light bulbs Pete's produce ..