It sounds too simple to be true, but it really is... A well targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet! A high quality press release, with the proper targeting and distribution to reach the correct media members, could have many businesses sailing on a sea of new sales and profits. Just one feature or a mention in a popular or targeted business publication has the potential to cause some business's phones to literally be ringing off the hook!
The next big question that arises, "How do you go about writing a quality press release that will grab the attention of the media and your particular audience? Here are some tips to help you succeed:
- Pick a "Newsworthy" Angle. Press releases are not an advertisement. Do not try to sell your product or service. Do not use "hype" in press releases. Instead give the media what they want and they will give you what you want... Now, what the press and media really want is a story! Just provide: the Who, What, When, Where and How with regards to the uses of your products and or services in a story format. Show examples of ways that people have used your products and services to their benefit. If you can include some emotions in your story all the better. Think to yourself: Would this be something that I might read in a newspaper?
- Get a Good Start. The headline and the first few sentences of the first paragraph are the absolute most important part of the press release. If you don't catch the readers interest here you will lose your audience. The best way to do this is to use your most hard hitting infomation FIRST rather than build to a climax. This may be opposite to what you would normally do when writing other material - but it does work! What follows in your press release are the details that SUPPORT your story or theme.
- Write to the Media. Remember your press release is being read by a journalist, editor or reporter, not necessarily a client. It's not your job to sell them your product or service. It IS your job to give them an interesting story or piece of news that they will be happy to share and announce to their audience.
- Keep Your Release Short and to the Point. It should contain no more than about 500 words and no more than two pages.
- Include Your Contact Information. Provide full contact name, company name, full address, phone number, email address and Web site URL. The contact name should be someone who is knowledgeable and available to answer any questions by media members such as editors, reporters and journalists.
Targeted press releases to the media have helped thousands of companies succeed. They are the most powerful form of marketing and advertising on the planet! Remember: One article is all it takes!
For more information on how you can get a quality targeted press release written or have your press release distributed to the targeted media contacts in our 600,0000 press and media contact database, please visit our Advanced PR department at Majon International.
About the Author
Matthew Hesser is President and CEO of Majon International, one of the most popular internet marketing and advertising companies on the internet located at: http://www.majon.com
To get a high quality targeted press release written and/or distributed to the press and media, as well as get GUARANTEED media and press coverage for your business please visit: http://www.majon.com
shuttle from Midway Glen Ellyn ..The Internet may have opened worlds for businesses and consumers,... Read More
And here it is: public relations alters individual perception leading... Read More
When most people think of media relations, they think of... Read More
Journalists are trained and often experienced at getting information out... Read More
No comment. These are probably the two most damaging words... Read More
Just happens to be public relations activity that alters individual... Read More
What a shame! Potentially productive public relations people resting on... Read More
Use journalistic styleReporters are busy. Just like you.So when you... Read More
Media placement is an art. Practicing it often requires as... Read More
As a business, non-profit or association manager, occasions will arise... Read More
Sorry about my otaku with this issue (otaku = more... Read More
With a dismal failure rate of more than 75 percent... Read More
This is the ending to my previous article, How to... Read More
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
Another way to really become known in your area is... Read More
Let's say you've called a reporter with some ideas for... Read More
When developing a publicity campaign for their business many owners... Read More
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
It behooves you to know and remember the names of... Read More
A new public relations blueprint could be a good idea... Read More
Question: Why should your business issue a press release? Answer:... Read More
As a business, non-profit or association manager, what do you... Read More
Well, for starters, because good public relations can alter individual... Read More
Can your PR do something positive about the behaviors of... Read More
It really is powerful when a business, non-profit or association... Read More
shuttle from O'Hare North Chicago ..It is virtually impossible to succeed professionally and personally without... Read More
If you're like most publicity seekers, you probably think oneproject... Read More
You worked hard to get a story on your business... Read More
Have you ever noticed that when someone is interviewed on... Read More
Many people are intimidated by radio interviews, whether live or... Read More
How cool is this? You're a business, non-profit or association... Read More
Non-news professionals often have a hard time understanding why their... Read More
Tracking your correspondence with reporters, via phone or email, is... Read More
There'll never be a better time for a manager working... Read More
The easiest way to meet city council members is to... Read More
Publicity is obtaining editorial coverage or features for your business.... Read More
Yes, and that pressure often comes from a CEO who... Read More
We rely on all kinds of tools and advice to... Read More
You are a spokesperson for your company, representing it for... Read More
The Public Relations (PR) industry is responsible for creating and... Read More
Ideally, you will have two types of quotes in your... Read More
Everyone has something that drives them up a wall. You... Read More
There's a dirty little secret about press releases that the... Read More
Promotion for Professional Services Providers requires a different approach than... Read More
Corporations are willing to pay substantial amounts of money to... Read More
How to write a press release is a major challenge... Read More
The call came into my office and the voice on... Read More
Etymology is the study of the origins of words.As languages... Read More
1) Package your story. Two critical elements will help you... Read More
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
Public Relations |