Home
>
Public Relations
>
Publicity: Nailing a Media Interview, Part I

Publicity: Nailing a Media Interview, Part I

The most important thing to remember for any interview: stay on topic. I ask clients to repeat this like a mantra before they go on the air, or even when on the phone with a reporter.

A print reporter gets maybe 700 words to do your story. A TV or radio reporter has two minutes. So your interview shouldn't be hours long.

Don't give them more than they need. It's too overwhelming for them, and can divert the story to a tangent. Tangents have a place ? in intellectual dialogue; when you're talking among colleagues. Remember this formula always: in mediaworld, almost all the time, tangent = someone else's story, not yours, getting talked about.

Sure, you can become a reporter's friend by steering them to new resources, trends, and information. But don't feel obligated to point out all opposing points of view, or to lead them to those who may dispute you. Who needs that?

Remember... becoming buddies with the press is a good thing ? but our ultimate goal is to attract prospects and clients.

To avoid these pitfalls, practice your answers to the questions you expect before the interview. Whether it's on- or off-camera, your interview has no "do-overs." So make your mistakes while practicing for it.

ned steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of ned steele To learn more visit ned steele or call 212-243-8383.

Brookfield car service from Midway ..

In The News:

Discover easy solutions to tame autocorrect frustration on iOS and Android devices. Turn off, customize and add personal touches to your typing experience.

Kurt “CyberGuy" Knutsson reveals the six top things to do right now before it’s too late: Tech and life choices that can keep your safer on and offline.

Kurt “CyberGuy" Knutsson shows you some simple steps to discreetly hide apps or an entire app page on your iPhone for decluttering or confidentiality.

The ambient light sensors on smartphones may be turned into cameras, according to researches at MIT. This could pose a threat to people's privacy.

The Autonomous Road Repair System from tech firm Robotiz3d uses artificial intelligence technology to locate potholes and promptly seal them.

Scammers have stooped to using artificial intelligence to scan obituary websites to create fake obituary websites to target the grieving.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

A Mercedes-Benz Manufacturing factory in Hungary is using humanoid robots to help with human staffing shortages on the factory floor.

Some video games act like unregulated banks, according to CFPB, which has begun monitoring the situation. The agency says children may be most at risk.

Ascender the robot is capable of climbing stairs with heights up to 8.7 inches, and it can give every corner of your home a deep cleaning.

Tax-return scams are on the rise, and one tax expert from a cybersecurity firm says filing your taxes on time is one way to avoid tax scams.

The innovative XPENG Robot Unicorn is inspired by the mythical unicorn, and you may forget the robot is not actually a living creature.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The Federal Trade Commission, the federal agency to report scams to, is being impersonated as part of a new sophisticated phone scam.

Eatrenalin is a restaurant in Germany with a Floating Chair innovation that makes the 17,000-square-foot venue feel like an amusement park.

U.S. Air Force Secretary Frank Kendall met with the Senate Appropriations Committee on Tuesday and said he plans to ride in an autonomously-operated aircraft this Spring.

Kurt “CyberGuy" Knutsson reveals advice from a reader who files debit card fraud claims all day. Here are eight do's and don'ts to prevent debit card fraud.

Kurt “CyberGuy" Knutsson shows you how to update your password, PIN or pattern on your Android to keep your device safe and secure from hackers.

Tech expert Kim Komando explains how to use Google Maps tricks like looking at your childhood home, planning trip times, and virtually visiting buildings and shipwrecks

Kurt “CyberGuy" Knutsson reveals how hackers have unleased a new, more powerful version of the Vultur banking Trojan that's capable of taking full control of your Android device.

Take your online tasks offline: Kurt “CyberGuy" Knutsson shows you how to print your Reminders app lists on your iPhone to take wherever you go.

Two types of malware are designed to trick Mac users and steal data. So, it's important to make sure your private data is locked down.

Eve is a new artificial intelligence-powered humanoid robot from 1X that can help with household chores, including folding the laundry.

What happens when your landline rings and the caller ID lists your number? Strange, right? This happened to one of our subscribers, who reached out to ask us about it.

Have you been having issues with your PC moving at a snail's pace? Before you invest in a new PC, here's what you can do first to help your computer get back up to speed.

Publicity: Nailing a Media Interview, Part I

Public Relations