Some financial planners think that they shouldn't share their top tips with the media.
I can see some validity in thinking this way. After all, the media is going to deliver these tips to the public at practically no charge. Then all those people who might have been paying customers won't have any use for their services.
But there's two things wrong with this:
First of all, it's true that most people are likely to use your information and never contact you. Then again, most people aren't likely to use a financial planner. The people you want to reach are that fraction that are looking, perhaps even subconsciously, for help with their investments. When they see your name in the paper, regardless of the information it is connected to, they will think about calling you.
Second, you aren't the only financial planner looking for publicity. And unless your wisdom far exceeds that of any other financial planner in the world, you'd better believe that your competitors will be offering practically the same information to the media. In the end, not only is the information disseminated after all, but you lose the chance to take credit for it.
Part of being a good media resource is delivering lots of good information. So share everything you've got. Hold back nothing. With journalists, "saving the good stuff" for paying customers is a certain ticket to becoming a media fiasco.
ned steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of ned steele To learn more visit ned steele or call 212-243-8383.
Beecher limo rentals ..You never want to inundate a reporter with information, but... Read More
It could, but what if it doesn't?Will you be prepared?Will... Read More
UNDER FIREA friend whose organization is often in the media... Read More
You may remember Forrest Gump's Vietnam pal ? the one... Read More
The world has woken up to ethical issues in corporate... Read More
Advice about business and life often gets around to one... Read More
Financial planners, the first thing to know about reporters is... Read More
If you do, it means:you don't value tracking the perceptions... Read More
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More
As the year starts to wind down, many businesses and... Read More
You do if you're a business, non-profit or association manager... Read More
Would you advise clients to buy a stock based on... Read More
If you leave a star player sitting on the bench,... Read More
It sounds too simple to be true, but it really... Read More
1) Do you NEED solid, consistant media exposure...week after week,... Read More
Don't let yourself be diverted by communications tactics playtime. You... Read More
A musician spends years honing his craft. He writes world-class... Read More
It happens to business, non-profit and association managers when their... Read More
It's safe to say that we live in interesting times.... Read More
Public relations is a very important part of the marketing... Read More
Does the thought of knowing your verbs from your adjective... Read More
Quite a bit, actually. Public relations helps business, non- profit... Read More
Think for a moment! If you were to do a... Read More
Who wants to face the challenges of a business recovery... Read More
Business to Business relationships come to expect a certain level... Read More
Bridgeview limo Chicago ..School BusesWhen approaching a school bus: Slow down; If the... Read More
Would you like to be the next Dr. Phil, Suze... Read More
Although it seems less common these days, there are still... Read More
Some financial planners think that they shouldn't share their top... Read More
When it comes to launching a new business or product,... Read More
If you're trying to promote your store, but you don't... Read More
One of the most misunderstood and most underutilized promotional tools... Read More
Could be, when unit managers in businesses, non-profits and associations... Read More
When I search Google News for "surveys," I get nearly... Read More
Recently someone asked me why so many restaurants go out... Read More
For business, non-profit and association managers, is it publicity that... Read More
Aren't you tired of hearing how extremely easy it is... Read More
The toughest thing about writing a news release is getting... Read More
A press kit is an essential press relations tool. While... Read More
It happens to business, non-profit and association managers when their... Read More
One study found that as many as 90% of the... Read More
Have you ever heard of the saying, "One person's trash... Read More
"We are in the communications business, the business of conveying... Read More
Business, non-profit and association managers are in a stronger position... Read More
Your boss just stopped by your office. He tells you... Read More
You thought of it, you researched it, you wrote it.... Read More
Radio is a powerful publicity tool. Most stations offer news... Read More
Do editors of newspapers, magazines and online news sites really... Read More
You're trying to recruit a downline into your program, you've... Read More
Taking your ad and turning it into paragraph-style prose is... Read More
Public Relations |