Ill Alert The Media

There is something newsworthy happening at your organization right now. Here are some tips on how to tell your story.

First, make sure your story contains all the relevant facts. Ask yourself: Who, What, When, Where, Why and How?

Next, make your story readable. Here's how:

? Use short sentences. (Best single thing you can do...and easiest.) Research shows sentences of 15-20 words or less are easiest to comprehend. If you must write a long sentence, punctuation - like colons and dashes - can help the reader.

? Use short paragraphs. Usually one or two sentences per paragraph is enough. Otherwise, the reader sees a solid, gray mass when looking at a narrow newspaper or magazine column.

? Use easy words. Avoid multi-syllable and/or technical words that are hard to understand. If you must use them, explain them with simple definitions or by using analogies.

? Use personal words. These are human interest words: e.g., "I," "you," "me," "they," names, quotes.

? Use active verbs. These are words that show action. Examples are easily found in recipes or on sports pages (mix, stir, blend, whip, hit, run).

? Get to the point...fast! Readers and editors don't have the time or inclination to wade through a bunch of words before finding out what a story is all about.

? Use an "inverted pyramid" style. Most editors usually chop stories - to make them fit available space - from the bottom. So put the most important points first, second most important next, and so on down to the least important.

Now, alert the media.

About the author: Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.

Alto Pass chicago limos ..
In The News:

Finalists for the inaugural Women’s Prize for Nonfiction, aimed at addressing the gender imbalance in nonfiction publishing, were unveiled on Wednesday.
Tech guru Kurt "CyberGuy" Knutsson breaks down whether the government is watching citizens and what they can do to protect online privacy.
A benchmarking group for artificial intelligence has released new results evaluating the speed of hardware in running AI applications and responding to users.
Sierra Space’s Dream Chaser spaceplane provides a glimpse into the future of space travel. Traveling to space may become a part of everyday life.
The new European Hyperloop Center in the Netherlands aims bring in a new era of transportation. The center will use a steel tube as a proving ground for testing the new vehicle.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
While it may be incredibly tempting to have a “go with the flow" mindset like the rest of your vacation, your technology definitely should not be compromised while traveling.
Have you ever accidentally deleted an app from your iPhone that you’ve already paid for? Don't worry. We’ve got a trick that will help you get it back without having to buy it again.
Apple's new Journal app has raised privacy concerns among Apple's userbase. Tech expert Kim Komando examines social media rumors and explains what steps to take to protect yourself.
Although Facebook has denied that our phones listen to us, they do have other ways of finding out what we are talking about, listening to and searching for.
With the integration of OpenAI technology, Figure 01 has taken a significant leap forward, showcasing the potential of robots to understand and interact with us on a personal level.
Port Ellen, newly reopened whisky distillery in Scotland, is using SmokeDNAi technology to understand mouth-feel and flavors during the whisky maturation process.
Telly, a smart TV firm, is promising to give out their 4K 55-inch TV for free. What must you give in return? The innovative, yet potentially unsettling, answer might shock you.
The moment a spam invite hits your calendar, it’s like an uninvited guest at a party. So, what do you do? Show it the door.
Identity thieves are now targeting children and are making large sums of money by exploiting children's identities, possibly hurting their financial future.
There's a clever way to change the notification sounds on your Android without having to look at your screen. Kurt "CyberGuy" Knutsson explains.
If your bank accounted has been hacked, there are a number of steps you can take to prevent it from happening again. Kurt "CyberGuy" Knutsson explains.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
The Wave House, a data center in Heidelberg, Germany, is the the largest 3D-printed building in Europe. Its walls were built in about 140 hours.
Some government agencies around the world are struggling to meet their staffing goals when it comes to hiring artificial intelligence experts.
Google Maps' recent upgrades have introduced real-time ETA and turn-by-turn directions to your phone's lock screen while you are traveling.
Kat Cammack says AI could disrupt the 2024 election. A report says shared AI image tools generate election disinformation in 41% of cases and voting disinformation in 59% of cases.
Deepfakes have become commonplace, and the technology is only getting better, but there are certain elements that might give away the fact that an image is AI-generated.
A stealthy technology known as EM Eye allows eavesdropping on your home security cameras, according to Northeastern University researchers.
Give your iPhone an extra layer of security. Tech guru Kurt "CyberGuy" Knutsson explains the easy steps for changing the security passcode on your iPhone.

How To Make Time For Public Relations

"Don't say you don't have enough time. You have exactly... Read More

Custom Reasons for Custom Publishing

Once considered the stepchild of the publishing industry, custom publishing... Read More

Managers Who Leave PR to Others

You're a business, non-profit or association manager who needs to... Read More

The Press Release Method to Get Great Publicity

If you have had any experience in public relations or... Read More

Marketing-Minded Financial Planners: Put Extra Content in an E-Zine

As you start getting more media-savvy, you'll find yourself coming... Read More

Publicity for Financial Planners--Eight Tips For Success

Individual financial planners can outscore bigger competitors and gain market... Read More

Managers: Why Not PR Like This?

I mean public relations that presumes from the get-go that... Read More

Publicity: Nailing a Media Interview, Part I

The most important thing to remember for any interview: stay... Read More

E-Mail Media Releases

E-mail is becoming the preferred way to receive media releases.... Read More

Cutting Down Your Trade Show Budget

Whenever a recession or volatility threatens the economy, companies immediately... Read More

Culture As A Barrier To Communication

Each of us is exposed to people from other cultures... Read More

Managers: PR More Than Tix and Plugs?

You bet! And in three ways vital to you as... Read More

Dont Put Up With Junk PR

In public relations, "junk" is more about attitude and lack... Read More

The Art Of Persuasive Pitching

Media placement is an art. Practicing it often requires as... Read More

Media Relations: When Google Got Googled

Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More

Slow Day? Create News

Sometimes there seems to be no client news worthy of... Read More

How to Keep PR Working for You

Managers in the non-profit, association and business worlds need to... Read More

Building The Best Network

If you want to succeed, build a great team. A... Read More

PR Going According to Plan?

Think carefully! You're a department, division or subsidiary manager for... Read More

Think Big

Would you like to be the next Dr. Phil, Suze... Read More

How to Get $1000 worth of Advertising for $60

?2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More

Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch

Sometimes a phone call isn't intimate or long enough to... Read More

Hispanic Media Training: How It Can Benefit You

How can media training help you create a successful Hispanic... Read More

PR: Advice You Didnt Ask For

Although, as a business, non-profit or association manager, you may... Read More

How to Get Publicity for a Service Business

Many of our clients are in service businesses, such as... Read More

Alto Pass cool limo ..