Why You Should Write Press Releases:
A press release is another way of saying news release or an announcement. It's an easy and affordable way to get your message out to the public. It allows you to announce new products, services or improvements your company has made.
Other common reasons for writing press releases includes, but not limited to, generating more revenues, obtaining new customers and branding your business. Every business strive to make their company's name a household name, and submitting press releases is a great way to do so.
With the emergence of the internet businesses now have an easy way to submit their press releases to thousands of journalists and news papers world-wide, with the click of a mouse. Press release distribution services are becoming increasingly popular for both web-based and real-world based businesses.
How to Effectively Write a Press Release:
As I stated earlier, a press release is simply another name for "news" release. The first thing you must consider is weather you have "news" worthy information to announce. Journalists and editors are seeking interesting news that people want to know about.
Good press releases will generally answer who, what, where, when & why. A press release is often written in third person, and generally includes quotes form a company representative or customers where applicable. If a news editor thinks your submission is newsworthy, he or she will publish your release. However, if you fail to provide any essential information or your submission is not newsworthy, an editor will quickly move your news release to the bottom of the pile.
Editors and Journalists receives plenty of news releases each day. The easier you make it for them, the easier it becomes for your news release to be published. Think of it as "Your helping them" to "help you."
Formatting Your Press Release
A press release will include the Headline, Summary, and Body. For example, lets say you own a greenhouse business and you recently acquired hydroponics equipment to grow vegetables and herbs. You also will grow plants using organic nutrients or fertilizers. Below is an example press release for a business of this nature. You may follow the structure of the example, but written in your own words to reflect your business.
Headline:
A concise, catchy, understandable line of text to show what the news release is about.
- Farm Grows Organic Vegetables & Herbs Using Hydroponics.
Summary:
A concise body of text, generally a few sentences long, summarizing what the press release is about.
NY, New York ? August 1st 2005 ? Hydroponics is an advanced plant cultivation technique that grows plants bigger, healthier, and quicker than traditional soil applications because the plants will have constant access to required nutrients. Acme Inc. Co., will begin to produce their crops using this advanced cultivation technique along with organic fertilizer to grow high-quality, healthy produce.
Body:
The body is a continuation of the summary portion of the press release. This is where you give in-depth details regarding your announcement.
Acme Inc's VP, John Doe said "While it's more difficult to grow crops using hydroponics, the technique allows plants to grow more vigorously, healthy and reach peak-maturity quicker than with traditional soil application. We also save money on fertilizer and water because hydroponics recycles the nutrient solution. This will allow us to pass that savings on to our customers as well as provide them with fresh, tasty vegetables and herbs."
Hydroponics is an indoor cultivation technique. Acme Inc. plans on building three large-scale commercial greenhouse to produce vegetables like tomatoes, peppers, cilantro and basil. "To ensure a successful harvest, Acme Inc. will use computers to monitor the grow-room's temperature and the nutrient solution pH and E.C levels ? All of which needs to be controlled precisely, to avoid complications to the plants' overall health and development." Said Mr. Doe.
Construction of the three greenhouses will begin December 1, 2005. Acme Inc. hopes to have the construction completed within one year to start providing organically grown crops to high-end restaurants, health-food stores and produce markets.
For more information visit Acme Inc. Co., web site at http://acme-whatever.com, by email at acme@acme-whatever.com or call 1-800-555-5555.
Article Courtesy of HydroponicSearch.com - agriculture press release Distribution Service
Mercedes Benz s500 rentals Salem ..If, as is often the case, you are preoccupied with... Read More
Almost every day, I hear the same question, over and... Read More
Yes, that's what public relations really is when it tracks... Read More
If you're seeking to promote yourself or your new business... Read More
From time to time, people ask me how public relations... Read More
Would you like to expand the volume of your business?... Read More
Sorry about my otaku with this issue (otaku = more... Read More
Use journalistic styleReporters are busy. Just like you.So when you... Read More
If you want to succeed, build a great team. A... Read More
Lots of theories out there about public relations.Everything from "publicity's... Read More
The reason might be this simple: as a business, non-profit... Read More
Experience tells me that too many business, non-profit and association... Read More
They'd hate to admit it, but the media is pretty... Read More
It's safe to say that we live in interesting times.... Read More
The payoff for business, non-profit or association managers can be... Read More
I am often asked by clients to target USA Today... Read More
Once considered the stepchild of the publishing industry, custom publishing... Read More
Just about anyone who has been in the public eye... Read More
In fact, here are three really foolish goofs made by... Read More
Have you ever noticed that in communities without big universities,... Read More
Once upon a time, there was a young, stressed out... Read More
PR, that is public-relations, leads the way to effective advertising;... Read More
If you don't have a grip on public relations, how... Read More
So many restaurants spend money on publicity and then practically... Read More
Gaining news coverage on a successful press tour requires planning,... Read More
Dowagiac cheap limo service ..Your public relations people are busy. The buzz is all... Read More
How do you make a good relationship with a newspaper... Read More
As a manager, does your current business, non-profit or association... Read More
Do small-business owners always have to rely on large PR... Read More
Etymology is the study of the origins of words.As languages... Read More
You know, where you do something positive about the behaviors... Read More
Considering how fundamental they are to the publicist's trade,it's always... Read More
Today's issue of Lean Marketing Champions features tips on doing... Read More
You never know when 60 Minutes will knock on your... Read More
I mean public relations that presumes from the get-go that... Read More
While awaiting economic recovery, business needs to attract the attention... Read More
A great way to celebrate your achievements and capitalize on... Read More
During my career as the head of media relations for... Read More
Although, as a business, non-profit or association manager, you may... Read More
Everyone is talking about the Ps of successful marketing, so... Read More
What's more crucial to the success of a business, non-profit... Read More
When starting a successful business venture or launching a new... Read More
You can if, as a business, non-profit or association manager,... Read More
Can your PR do something positive about the behaviors of... Read More
Ever wonder why papers devote a page or more to... Read More
Where is there a business, non-profit or association manager who... Read More
Do you want to be quoted by the national press... Read More
An effort built around a string of print and broadcast... Read More
Imagine you're the technology reporter at a daily newspaper. You... Read More
It's safe to say that we live in interesting times.... Read More
Public Relations |