Would you like to expand the volume of your business? You can let thousands know about your service, your store, or your new product without spending a penny. Whether you want to make more sales or get an offer on television, you can broaden the scope of your clients by free publicity.
You don't have to climb a flagpole or hire a dancing bear to get attention. In fact, with just a telephone, flyers, and some follow up letters, you can be making much more money than you are now.
What product or what business are you involved with that needs more customers? You might have a neighborhood store or you may have invented something that is difficult to market. Maybe you've launched a new web site.
How are you presently getting customers? Maybe you're advertising in trade journals, magazines, or newspapers. Perhaps you're doing banner swaps or participating in co-op programs with other ezine publishers.
Perhaps you're an author, trying to market his or her new book. Or maybe you're a young comic or an actor trying to establish his/her career.
Regardless of your business or enterprise, whether it is an online or an offline business, free publicity is available for you. Furthermore, you don't need any special training to do it. Take a look at the variety of options available to you.
What is Publicity? Before we get into the different types of publicity out there, it would help if we knew what we were talking about. Publicity is making something known to the public, spreading information to the general, local, or national market. It is information with a news value used to attract popular opinion or support. Everybody uses publicity. Politicians, manufacturers, celebrities all use publicity to gain attention and further their causes. Publicity isn't limited to large organizations. Small committees and enterprises use the local newspapers to publicize events and endeavors.
Publicity differs from advertising because it is free. Although some organizations trade tickets or services for mention in a particular publication, generally publicity is newsworthy information that a publication produces. Good publicity is one of the best ways of letting people know you have a worthwhile business.
Do your research. Before you begin a publicity campaign, you should know the answer to the following questions:
What is the product or service I am promoting? What is the radius of the market (local, city, state, country, and world)? What do the customers want? Where do the customers go to buy my product? Are my buyers mostly online or offline?
Where to publicize Depending on your product or service, you have a full gamut of possibilities for advertising without paying. Deciding on the type of media is as important as knowing about your product and your customers.
If you want to publicize directly to the general public national publications, metropolitan newspapers and Sunday supplements are the way to tap into the market. For a local enterprise ? a profitable business, a charity, or community service- the local paper is the best source of free advertising. Don't go for the big fish first. Start with the local press and then work your way up.
Make it newsworthy In order to qualify for publication, your story must be newsworthy. Anything published in the newspapers, magazines, and trade journals must be of importance to its readers. You may have a new product or product line that can be featured in the magazines. If not, you need to come up with a unique angle. For example, you may have to come up with fresh ideas for your service. Or maybe an unusual piece of information in the inventor or business owner's biography might make an interesting twist.
Formatting tips Keep the press release to one page. It should be brief and informative. Write the words For Release in full capital letters at the right. Make sure you include your daytime phone number, address, email address, and website address if you have one. Write a personal letter to the editor. Be cordial, but keep it short. If you have a product that you can mail, send the editor a sample if he or she agrees to that. Watch the publication and clip the press release when it is published.
These are just a few ways of getting free publicity for your business. Watch for my next article, More Ways to Free Publicity For your business
or you can send an email to dspencer@pnewsletter.com with the subject line more ways to free publicity.
DeAnna Spencer publishes the weekly ezine Prospecting and Presents. All subscribers get one free ad per week. Subscribe today by visiting dspencer@pnewsletter.com
Mercedes Benz s500 rentals Salem ..What else, for goodness sake, could you as a business,... Read More
It can bite you and waste your public relations budget... Read More
When, as a business, non-profit or association manager, you are... Read More
Because when it comes to public relations, non-believers can produce... Read More
A few weeks ago I was participating on an on-line... Read More
It's safe to say that we live in interesting times.... Read More
I don't know about you but I get really frustrated... Read More
When your public relations results pretty much depend on whether... Read More
The power of PassionPassion is an extraordinarily powerful spring. Without... Read More
Commit this to memory, please: To get in the media,... Read More
So you have spent hours and hours writing, shaping and... Read More
You thought of it, you researched it, you wrote it.... Read More
We'd all like reporters to ask us about our career... Read More
If you're seeking to promote yourself or your new business... Read More
The message is determined by analyzing the brand being marketed,... Read More
Community relations is one of those marketing strategies that isn't... Read More
Media kits include a combination of information whether created for... Read More
You want to sell your products or services, and that... Read More
The public relations goal and strategy make sense; the message... Read More
The notion that a business, non-profit or association manager can... Read More
1. Your press release should sound like news, not an... Read More
Everyone has something that drives them up a wall. You... Read More
Have you ever gotten one of those letters from your... Read More
You can if, as a business, non-profit or association manager,... Read More
One of the primary tools still used by PR professionals... Read More
Dowagiac cheap limo service ..Ever wonder why papers devote a page or more to... Read More
Did you Know That Even TV Remote Control Units... Read More
Personnel mentions in the newspaper and product plugs on radio... Read More
In a media interview, always stick to your main points... Read More
You've heard "them" say it, haven't you?By "them" I mean... Read More
I recently worked with a group dealing with an unusual... Read More
Since the major part of a small business typically comes... Read More
You have been if you're a business, non-profit or association... Read More
?lose the confidence of your key target audiences? discourage them... Read More
Almost every day, I hear the same question, over and... Read More
?2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
Public relations is a very important part of the marketing... Read More
Like human nature over time, the power of good public... Read More
Many people are intimidated by radio interviews, whether live or... Read More
Many of our clients are in service businesses, such as... Read More
You're a business, non-profit or association manager who needs to... Read More
If you own a franchise and have company vehicles, be... Read More
I heard a speaker recently who was talking about how... Read More
I'm what we in the business (the "business" being journalism)... Read More
There'll never be a better time for a manager working... Read More
During my career as the head of media relations for... Read More
Do you want to be quoted by the national press... Read More
Advice about business and life often gets around to one... Read More
Ideally, you will have two types of quotes in your... Read More
The VIP databases are fun to create and can be... Read More
Public Relations |