For financial planners, getting publicity, in the end, isn't about having contacts in the media.
Or about writing a great press release.
In the end, it's about one thing: it's about you.
You, and the knowledge and expertise you share every day with your clients.
The same knowledge that helps you recommend the right stocks, mutual funds, or municipal bonds.
The same expertise that your clients seek out when they want to plan a savings account for their child's education, formulate a retirement plan, or protect the value of their estate.
If you have any of that knowledge stuff (and you wouldn't still be in business if you didn't), you can get publicity. And you can use that publicity to build your business. I promise.
By the way, I've encountered many financial planners along the way who thought that getting impactful publicity was an impossible dream for them.
"I'm too small," they'd say.
"No one in the media cares about me."
I can't compete with the big guys."
To which I say, baloney! After which I say, yes, you can.
And after which I cite an old African proverb:
"Anyone who thinks you can be too small to make a difference has never spent a night alone in a closed room with a mosquito."
ned steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of ned steele To learn more visit ned steele or call 212-243-8383.
ohare limo service Grand Rapids ..There's good news for public relations execs, marketing professionals and... Read More
As the kids say, how cool is this?You're a business,... Read More
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
What may be the more appropriate question is: What makes... Read More
As the year starts to wind down, many businesses and... Read More
Experience tells me that too many business, non-profit and association... Read More
A great way to celebrate your achievements and capitalize on... Read More
As a business, non-profit or association manager, what do you... Read More
Press releases are one of the most cost-effective ways to... Read More
The fast changing dynamics of the world economy is forcing... Read More
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More
Public relations and news releases are synonymous in the minds... Read More
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More
Most business, non-profit and association managers live to tell about... Read More
And not results you can measure only in terms of... Read More
Press releases are a useful tool for announcing news and... Read More
For those business, non-profit and association managers committed to PR... Read More
Yes, you can call a reporter.I've said it before, in... Read More
Business to Business relationships come to expect a certain level... Read More
Do small-business owners always have to rely on large PR... Read More
What's a press release? This is generally a one page... Read More
If you don't have a grip on public relations, how... Read More
To survive in business, you've got to focus your attention... Read More
Better check out the public relations fundamental premise, then take... Read More
WHITE NOISEA client recently told me about a fascinating new... Read More
executive chauffeured services Barrington Hills ..It happens to business, non-profit and association managers when their... Read More
If a reporter was writing a story about you and... Read More
The call came into my office and the voice on... Read More
Strong for business, non-profit and association managers when they use... Read More
Keep these few crucial details in mind when writing and... Read More
Business, non-profit and association managers committing their public relations resources... Read More
You do not have to hire a publicist or advertise... Read More
The payoff for business, non-profit or association managers can be... Read More
Public relations is a very important part of the marketing... Read More
As an entry level position to PR, I found myself... Read More
Would you like to be the next Dr. Phil, Suze... Read More
When is your best advertisement not an advertisement? When it's... Read More
When ABC News anchor Peter Jennings announced he had lung... Read More
Publicity is an important and often overlooked tool of creative... Read More
Individual financial planners can outscore bigger competitors and gain market... Read More
Have you ever heard of the saying, "One person's trash... Read More
You are a senior business, non-profit or association manager. So,... Read More
A term you'll hear in newsrooms, in editing meetings, in... Read More
Sure. What else do you call a human discipline whose... Read More
Experience tells me that too many business, non-profit and association... Read More
Press releases are a useful tool for announcing news and... Read More
You've heard "them" say it, haven't you?By "them" I mean... Read More
OK, as a manager, your goal is to show a... Read More
Ever wonder why papers devote a page or more to... Read More
Better check out the public relations fundamental premise, then take... Read More
Public Relations |