Would you advise clients to buy a stock based on the say so of an investor relations person, or something you overheard at a restaurant? Of course not. You want to see at least some independent research before suggesting it be added to your clients' portfolios.
Media people are just as protective of their "clients," the reading and viewing public.
Your word about a new trend in investing or the latest tip for retirement planning might be enough to get a media person interested, but it usually won't be enough information for them to write a whole article or create a television segment.
Most times, they'll need more than your timely information and juicy quotes to complete their story. They'll need some background information such as:
Sure, you can leave it to them to do the additional research, or dig up the photos they need to flesh out your story.
And just as sure, they may decide to move onto another story ? one that requires less heavy lifting. The more you help a reporter, the better the odds your story will fly. Make it easy for them, and they'll come back to you again and again!
ned steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of ned steele To learn more visit ned steele or call 212-243-8383.
ohare limo service Grand Rapids ..The Today show? The New York Times? Vanity Fair? What's... Read More
A musician spends years honing his craft. He writes world-class... Read More
News releases (also called press releases) are an important part... Read More
When it comes to launching a new business or product,... Read More
They know they had better do something positive about those... Read More
You can have dozens of marvelous ideas to get free... Read More
So you've put yourself "out there" with a public relations... Read More
It seems difficult to believe at the dawn of the... Read More
? Don't wear all black. You'll look as though you're... Read More
Sometimes a phone call isn't intimate or long enough to... Read More
Powerful is a strong word. But it fits here. As... Read More
In the 'Age of Scepticism' gaining media coverage is one... Read More
If you want to know the best way to approach... Read More
PR that really does something positive about the behaviors of... Read More
In previous articles for marketing-minded financial planners, I've discussed what... Read More
UNDER FIREA friend whose organization is often in the media... Read More
If your reading this, you must be online and most... Read More
What's more crucial to the success of a business, non-profit... Read More
How do you make a good relationship with a newspaper... Read More
Writing a press (or media) release is quite an art... Read More
They can when they invest in the basics. The best... Read More
HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More
Corporations are willing to pay substantial amounts of money to... Read More
I address this article to businesses, associations, non-profits and public... Read More
Do you dream of being on Oprah Winfrey's television show?... Read More
executive chauffeured services Barrington Hills ..What do you do with junk mail? Are you like... Read More
Public relations and news releases are synonymous in the minds... Read More
When your book is mentioned on television, sales go up.... Read More
Business, non-profit and association managers get a ton of satisfaction... Read More
A new public relations blueprint could be a good idea... Read More
Most small businesses do little to no public relations (PR)... Read More
There's the old joke about the two buzzards sitting in... Read More
Your important outside audiences behave in ways that stop you... Read More
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
In the 'Age of Scepticism' gaining media coverage is one... Read More
Although it seems less common these days, there are still... Read More
It behooves you to know and remember the names of... Read More
Yes, that's what public relations really is when it tracks... Read More
The fast changing dynamics of the world economy is forcing... Read More
In competing for a piece of business not too long... Read More
The public relations bar, should such a proficiency measure ever... Read More
In fact, here are three really foolish goofs made by... Read More
UNDER FIREA friend whose organization is often in the media... Read More
Lights...camera...ACTION.That's what often happens when people think of using media... Read More
Have you ever gotten one of those letters from your... Read More
A Press Release is a captive story that can be... Read More
When properly applied by business, non-profit and association managers, public... Read More
As a business, non-profit or association manager, do you see... Read More
A well structured press release in an excellent way of... Read More
A wise friend of mine has often said, "There is... Read More
Public Relations |