Did you Know That Even TV Remote Control Units Can Get Press and Media Coverage?
It is widely and yet wrongly believed that only very famous, fascinating or controversial people or products can get valuable press coverage and publicity through the distribution of press releases.
This would seem to shut out a vast majority of small businesses and their products and services from benefiting and profiting from the lucrative world of the press and media. It would also seem that the vast majority of online and e-commerce entrepreneurs are not in a position to reap the rewards of PR or public relations benefits. One would think that small businesses would not have a chance in the PR world. Only thing is .... that this is just not true!
In fact nothing can be further from the truth. The reality is that virtually anybody and any product or service can get valuable press coverage, capable of attracting a colossal amount of attention and the orders that go with it, thus making a huge impact on the success of any business, irrespective of its' size or nature.
The key behind the success of any public relations campaign hinges mainly on a well written press release and high quality targeted pr distribution. The most successful press releases are the ones that highlight the most interesting aspect of a new or existing business in a way to make it press worthy and that speaks directly into a particular listening audience.
Highly successful press releases campaigns have been conducted on a wide variety of different products and services. It is surprising to know that some of the products that have received extensive coverage as a result of quality targeted press release distribution services include what one might normally consider as common items such as: golf ball washers, TV remote controls, eyeglass lens displays, shopping websites, bracelets and a host of other everyday products and services.
Such seemingly everyday ordinary products have been the subject of press worthy articles that have led to coverage in numerous large newspapers like the Wall Street Journal, Los Angeles Times, The Chicago Tribune, The Miami Herald and the San Francisco Chronicle amongst others.
Skillfully written press releases can also lead to full write-ups and photos of products in Yahoo! Internet Life Magazine, Family Circle Magazine, Home and Graden and many other publications. This is also not to mention TV segments in popular television shows like the Regis and Kelly show and Good Morning America... or perhaps the motherload of TV exposure - the Oprah Winrey show.
Quite often press releases offer the sort of editorial coverage than no amount of money can buy and often times it results in a total image transformation with a meaningful impact in the market. Much of the best exposure can be in particular trade publications the offer the most reward to a business. It has been said many times before that targeted press release distribution can offer an element of exposure that than no amount of paid advertising can come close to achieving.
It is important to note that the size of a particular business does not really matter. In the hands of a skilled PR person or spin doctor (as the press are fond of referring to them as), any entrepreneur with some clear minded focus and a quality marketing and advertising company can get press and media exposure they need to generate some meaningful publicity that can dramatically transform the fortunes of their small business.
For more information on how you can get a quality targeted press release written or have your press release distributed to the targeted media contacts in our 600,0000 press and media contact database, please visit our Advanced PR department at Majon International.
About the Author
Matthew Hesser is President and CEO of Majon International, one of the most popular internet marketing and advertising companies on the internet located at: http://www.majon.com
To get a high quality targeted press release written and/or distributed to the press and media, as well as get GUARANTEED media and press coverage for your business please visit: http://www.majon.com
ohare limo service Grand Rapids ..It seems difficult to believe at the dawn of the... Read More
As a business, non-profit or association manager, what do you... Read More
It doesn't matter how cruel the reality programs get, there... Read More
Individual financial planners can outscore bigger competitors and gain market... Read More
Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More
How do you make a good relationship with a newspaper... Read More
The name of the game is doing our part to... Read More
Some folks see the word "strategic" as a needlessly tiresome... Read More
If you want to know the best way to approach... Read More
Small Business Owners should send press releases out at least... Read More
"I want a pony, a tree house and the fastest... Read More
True, because department, division or subsidiary managers for a business,... Read More
The real public relations geniuses might be managers. You know,... Read More
As an owner of an independent record label, I often... Read More
I address this article to businesses, associations, non-profits and public... Read More
A press release is often your only chance to make... Read More
UNDER FIREA friend whose organization is often in the media... Read More
Aren't you tired of hearing how extremely easy it is... Read More
As a manager, does your current business, non-profit or association... Read More
The Internet may have opened worlds for businesses and consumers,... Read More
As a business, non-profit or association manager, you'll know it's... Read More
Maybe it played for Kevin Costner in "Field of Dreams,"... Read More
News releases are not the best way to get major... Read More
When do you use the newspaper for publishing announcements for... Read More
Powerful is a strong word. But it fits here. As... Read More
executive chauffeured services Barrington Hills ..Do small-business owners always have to rely on large PR... Read More
If, as is often the case, you are preoccupied with... Read More
If you're like most of my clients, you're probably interested... Read More
Like human nature over time, the power of good public... Read More
Ain't a gonna happen unless business, non-profit and association managers,... Read More
Is your business looking for new and creative ways to... Read More
Community relations is one of those marketing strategies that isn't... Read More
You thought of it, you researched it, you wrote it.... Read More
The easiest way to meet city council members is to... Read More
And not results you can measure only in terms of... Read More
In fact, here are three really foolish goofs made by... Read More
A Press Release is a captive story that can be... Read More
Gaining news coverage on a successful press tour requires planning,... Read More
One of the most misunderstood and most underutilized promotional tools... Read More
If you're an online business using public relations (PR) to... Read More
And hurt bad if you are a business, non-profit or... Read More
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
Simply that the behaviors of their most important outside audiences... Read More
Quite a bit, actually. Public relations helps business, non- profit... Read More
You know, where you do something positive about the behaviors... Read More
The next time a newspaper photographer takes your photo, remember... Read More
To survive in business, you've got to focus your attention... Read More
When times are tough, it's no time to ignore those... Read More
Use journalistic styleReporters are busy. Just like you.So when you... Read More
You never know when 60 Minutes will knock on your... Read More
Public Relations |