Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Although media relations is not all there is to PR,... Read More
You can have dozens of marvelous ideas to get free... Read More
That big story the media pursue each day is what... Read More
You know, where you do something positive about the behaviors... Read More
For business, non-profit and association managers, is it publicity that... Read More
Public relations is a very important part of the marketing... Read More
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Powerful is a strong word. But it fits here. As... Read More
A great way to celebrate your achievements and capitalize on... Read More
If, as is often the case, you are preoccupied with... Read More
Non-news professionals often have a hard time understanding why their... Read More
Ideally, you will have two types of quotes in your... Read More
As if making sure your company runs smoothly on an... Read More
Your important outside audiences behave in ways that stop you... Read More
Imagine that you are a radio producer. You have to... Read More
One study found that as many as 90% of the... Read More
What may be the more appropriate question is: What makes... Read More
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I don't know about you but I get really frustrated... Read More
Promotion for Professional Services Providers requires a different approach than... Read More
If you want to know the best way to approach... Read More
For business, non-profit or association managers like yourself, survival pretty... Read More
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"I want a pony, a tree house and the fastest... Read More
It's not unusual for clients of service providers to insist... Read More
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Because when it comes to public relations, non-believers can produce... Read More
Prior to launching a new public relations campaign, evaluate the... Read More
Often the first point of contact the media has with... Read More
I define public relations failure this way:key audience perceptions are... Read More
For many of us, the word quality is closely related... Read More
You may remember Forrest Gump's Vietnam pal ? the one... Read More
When most people think of media relations, they think of... Read More
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
Being invited to appear on radio and television used to... Read More
I've worked in media and public relations for 20 years,... Read More
As a business, non-profit or association manager, you have a... Read More
What else, for goodness sake, could you as a business,... Read More
As a business, non-profit or association manager, why continue a... Read More
Sometimes a phone call isn't intimate or long enough to... Read More
Quite a bit, actually. Public relations helps business, non- profit... Read More
News releases are not the best way to get major... Read More
If you're like most of my clients, you're probably interested... Read More
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
About a year ago I read a feature story in... Read More
As many of you already know, promoting and marketing your... Read More
You're trying to recruit a downline into your program, you've... Read More
If you want to succeed, build a great team. A... Read More
Public Relations |