Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
Next to white papers, case studies are the most popular... Read More
Lots of theories out there about public relations.Everything from "publicity's... Read More
Here's the point: people act on their own perception of... Read More
If you're serious about getting great results from your PR... Read More
When developing a publicity campaign for their business many owners... Read More
Publicity is obtaining editorial coverage or features for your business.... Read More
Most business, non-profit and association managers live to tell about... Read More
Considering how fundamental they are to the publicist's trade,it's always... Read More
Publicity will take your financial planning practice, your business, and... Read More
Powerful is a strong word. But it fits here. As... Read More
Do small-business owners always have to rely on large PR... Read More
As eyes look forward to a new business year, many... Read More
Since the major part of a small business typically comes... Read More
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
Created properly, an extremely effective marketing tool.It's a great concept,... Read More
Smaller companies don't always have the budget - or inclination... Read More
When a reporter is wowed, intrigued, surprised or captivated by... Read More
Think for a moment! If you were to do a... Read More
They'd hate to admit it, but the media is pretty... Read More
No comment. These are probably the two most damaging words... Read More
The Acai Berry is starting to gain world wide recognition... Read More
Better check out the public relations fundamental premise, then take... Read More
As a business, non-profit or association manager, do you see... Read More
Simply that the behaviors of their most important outside audiences... Read More
It's hard to imagine a reporter working today who doesn't... Read More
Whenever a recession or volatility threatens the economy, companies immediately... Read More
If you're serious about getting great results from your PR... Read More
Photographs are essential for getting good publicity in the print... Read More
Is your business looking for new and creative ways to... Read More
Public relations and news releases are synonymous in the minds... Read More
Corporations are willing to pay substantial amounts of money to... Read More
I believe this about public relations.People act on their own... Read More
Business, non-profit and association managers are in a stronger position... Read More
Really? You mean there are NO perceptions and behaviors peculiar... Read More
One study found that as many as 90% of the... Read More
You are in business for yourself, but how well do... Read More
Every reporter, from the cub at the small town paper... Read More
If you're seeking to promote yourself or your new business... Read More
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
The annual detailing of the Kentucky Derby Train is an... Read More
The fast changing dynamics of the world economy is forcing... Read More
One big mistake that many marketing-minded financial planners make when... Read More
For many of us, the word quality is closely related... Read More
If you're like most publicity seekers, you probably think oneproject... Read More
You worked hard to get a story on your business... Read More
Yes, you can call a reporter.I've said it before, in... Read More
Everyone has an opinion on something, and you can leverage... Read More
What's a Capability Statement?As the name suggests, it tells potential... Read More
You can have dozens of marvelous ideas to get free... Read More
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