Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
|
|||||
|
|
|
As a business, non-profit or association manager, you have a... Read More
We rely on all kinds of tools and advice to... Read More
It seems difficult to believe at the dawn of the... Read More
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
Sure, as tactics usually presented to business, non-profit and association... Read More
Non-news professionals often have a hard time understanding why their... Read More
You want to sell your products or services, and that... Read More
Tracking your correspondence with reporters, via phone or email, is... Read More
Since the major part of a small business typically comes... Read More
Before you even think about writing a press release, there... Read More
When you pay good money for public relations services, you... Read More
A musician spends years honing his craft. He writes world-class... Read More
When it comes to launching a new business or product,... Read More
The truth is, you CAN attract the support of those... Read More
Let's say you've called a reporter with some ideas for... Read More
Last month, we told you about "pay for play," a... Read More
You can SO measure return-on-investment for a public relations program!Try... Read More
How to write a press release that generates free publicity... Read More
If you want to know the best way to approach... Read More
Attracting new business: sometimes it happens by luck, sometimes by... Read More
You thought of it, you researched it, you wrote it.... Read More
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
Lots of theories out there about public relations.Everything from "publicity's... Read More
Recently, I told a friend (who's a business owner) that... Read More
Media interviews are an important part of an overall public... Read More
As the kids say, how cool is this?You're a business,... Read More
Today's issue of Lean Marketing Champions features tips on doing... Read More
Getting on the radio can be a great tactical move... Read More
Public relations changes minds in the process of delivering what... Read More
As if making sure your company runs smoothly on an... Read More
Almost every day, I hear the same question, over and... Read More
To many marketers, the press release is something of a... Read More
In this great country of ours, there are basically three... Read More
It seems difficult to believe at the dawn of the... Read More
You have a story to tell. Your company has developed... Read More
Tis' the season for business and corporate gift-giving! If you... Read More
A PR product or service launching is a perfect way... Read More
A wise friend of mine has often said, "There is... Read More
The right kind of PR, that is, the kind that... Read More
One study found that as many as 90% of the... Read More
Commit this to memory, please: To get in the media,... Read More
Being invited to appear on radio and television used to... Read More
Can you honestly say that your business, non-profit or association's... Read More
Talkback radio offers a fantastic opportunity to access thousands of... Read More
Public relations is popular because it is very cost-effective and... Read More
Don't assume that a reporter understands financial planning. If anything,... Read More
We rely on all kinds of tools and advice to... Read More
In competing for a piece of business not too long... Read More
If your product or service can be given as a... Read More
Press releases are one of the most cost-effective ways to... Read More
Public Relations |