Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Just promoted to manager?Here's something you need to know.Whether you... Read More
It's safe to say that we live in interesting times.... Read More
The payoff for business, non-profit or association managers can be... Read More
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It sounds too simple to be true, but it really... Read More
The toughest thing about writing a news release is getting... Read More
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Are you hesitating about hiring a publicist or, if you... Read More
A great way to celebrate your achievements and capitalize on... Read More
Just happens to be public relations activity that alters individual... Read More
Prior to a TV interview it is guaranteed the journalist... Read More
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
If you own a franchise and have company vehicles, be... Read More
Last month, we told you about "pay for play," a... Read More
Without a solid, well-designed foundation, few buildings successfully withstand the... Read More
For many of us, the word quality is closely related... Read More
If you get the hang of speaking to the press... Read More
For some, public relations works well when their news release... Read More
Something that results in your most important outside audiences doing... Read More
PR that really does something positive about the behaviors of... Read More
A Press Release is a captive story that can be... Read More
How cool is this? You're a business, non-profit or association... Read More
Like human nature over time, the power of good public... Read More
So you've put yourself "out there" with a public relations... Read More
If you get the hang of speaking to the press... Read More
Hundreds of thousands of News Releases are sent out all... Read More
Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More
There's good news for public relations execs, marketing professionals and... Read More
Are you working as hard as you can in your... Read More
While scoring anice story in BusinessWeek or USA Today is... Read More
When you pay good money for public relations services, you... Read More
Everyone has something that drives them up a wall. You... Read More
Public relations writing when writing press releases can be a... Read More
Ain't a gonna happen unless business, non-profit and association managers,... Read More
Would you advise clients to buy a stock based on... Read More
"Advertising is what you pay for. Publicity is what you... Read More
The practice of public relations is often misunderstood, thus overlooked... Read More
You're trying to recruit a downline into your program, you've... Read More
As small businesses we have an opportunity and an obligation... Read More
Recently I had a craving for... Read More
There's an old African proverb:"If you think you are too... Read More
They can when they invest in the basics. The best... Read More
Are you launching a new product or website? Announcing a... Read More
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
Decide once and for all to do something about those... Read More
Sure, as tactics usually presented to business, non-profit and association... Read More
Imagine you're the technology reporter at a daily newspaper. You... Read More
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