Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Publicity is an important and often overlooked tool of creative... Read More
Attracting new business: sometimes it happens by luck, sometimes by... Read More
Use journalistic styleReporters are busy. Just like you.So when you... Read More
Let's say you've called a reporter with some ideas for... Read More
To get someone's name in the newspaper or a product... Read More
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
The toughest thing about writing a news release is getting... Read More
Public relations is a very important part of the marketing... Read More
There'll never be a better time for a manager working... Read More
And hurt bad if you are a business, non-profit or... Read More
It's a phrase I hear over and over again from... Read More
As a business, non-profit or association manager, let the tacticians... Read More
I don't know about you but I get really frustrated... Read More
For a business, non-profit or association manager, they could be... Read More
You know that getting publicity is vital to the health... Read More
How do you make a friend of the media? A... Read More
Attention: Who Else Wants To Get Publicity Whenever You Want... Read More
You want to sell your products or services, and that... Read More
Gaining news coverage on a successful press tour requires planning,... Read More
I got the latest issue of Internet Works in the... Read More
Better check out the public relations fundamental premise, then take... Read More
Although I still believe there is a place for advertising... Read More
As a mobile detailing company it is important to have... Read More
Smaller companies don't always have the budget - or inclination... Read More
A well structured press release in an excellent way of... Read More
Press releases are one of the most cost-effective ways to... Read More
We rely on all kinds of tools and advice to... Read More
Does the thought of knowing your verbs from your adjective... Read More
Dear New York Times:I'd like to be quoted in one... Read More
Etymology is the study of the origins of words.As languages... Read More
For business, non-profit or association managers like yourself, survival pretty... Read More
What are you trying to do with your business, non-profit... Read More
Every organization has issues that could affect its operation. The... Read More
A well structured press release in an excellent way of... Read More
You bet!Especially for business, non-profit and association managers who REALLY... Read More
Because good public relations can alter individual perception and lead... Read More
Have you ever noticed how the same people's names always... Read More
I'm what we in the business (the "business" being journalism)... Read More
If you're like most publicity seekers, you probably think oneproject... Read More
Can you honestly say that your business, non-profit or association's... Read More
What makes a good media release and how do you... Read More
Don't let yourself be diverted by communications tactics playtime. You... Read More
Many of my clients have had the misguided perception that... Read More
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
It's difficult enough running the day-to-day aspects of a business,... Read More
Why You Should Write Press Releases: A press release is... Read More
It's safe to say that we live in interesting times.... Read More
The real public relations geniuses might be managers. You know,... Read More
And show it for what it is - a humdinger... Read More
Let's say you've called a reporter with some ideas for... Read More
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