Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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You're trying to recruit a downline into your program, you've... Read More
Just promoted to manager?Here's something you need to know.Whether you... Read More
The toughest thing about writing a news release is getting... Read More
Demand that it pull its own weight in your boat... Read More
It seems difficult to believe at the dawn of the... Read More
Sure, as a manager, you have a talented member of... Read More
Ever wonder why papers devote a page or more to... Read More
The annual detailing of the Kentucky Derby Train is an... Read More
Do small-business owners always have to rely on large PR... Read More
Got a huge need for publicity and a tiny publicity... Read More
Quite a bit, actually. Public relations helps business, non- profit... Read More
I say to business, non-profit and association managers, a key... Read More
Promotion for Professional Services Providers requires a different approach than... Read More
And not results you can measure only in terms of... Read More
Things are pleasant for many business, non-profit or association managers... Read More
When a reporter is wowed, intrigued, surprised or captivated by... Read More
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
Experience tells me that too many business, non-profit and association... Read More
Tracking your correspondence with reporters, via phone or email, is... Read More
What is bad PR?Well, if you're a business, non-profit or... Read More
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
Have you ever noticed that in communities without big universities,... Read More
Let's say you've called a reporter with some ideas for... Read More
Especially good advice for business, non-profit and association managers whose... Read More
You know, where you do something positive about the behaviors... Read More
You never want to inundate a reporter with information, but... Read More
There's still time to review your public relations program like... Read More
A great way to celebrate your achievements and capitalize on... Read More
WHITE NOISEA client recently told me about a fascinating new... Read More
Many of our clients are in service businesses, such as... Read More
An effort built around a string of print and broadcast... Read More
Product/service publicity is the superhighway to business success everyone dreams.... Read More
There is a process for successfully getting publicity about your... Read More
Are there secrets to gaining media coverage or is it... Read More
? Don't wear all black. You'll look as though you're... Read More
The message is determined by analyzing the brand being marketed,... Read More
What's the real reason some managers shy away from public... Read More
Although it seems less common these days, there are still... Read More
It's hard to imagine a reporter working today who doesn't... Read More
Talkback radio offers a fantastic opportunity to access thousands of... Read More
Decide once and for all to do something about those... Read More
Public relations and news releases are synonymous in the minds... Read More
Reporters, by nature, are curious people.If you can get them... Read More
The notion that a business, non-profit or association manager can... Read More
You never know when 60 Minutes will knock on your... Read More
?lose the confidence of your key target audiences? discourage them... Read More
They know they had better do something positive about those... Read More
If you own a franchise and have company vehicles, be... Read More
In the 'Age of Scepticism' gaining media coverage is one... Read More
Etymology is the study of the origins of words.As languages... Read More
Public Relations |