Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
|
|||||
|
|
|
Use journalistic styleReporters are busy. Just like you.So when you... Read More
PR, that is public-relations, leads the way to effective advertising;... Read More
What else, for goodness sake, could you as a business,... Read More
How do you make a friend of the media? A... Read More
They say that image is everything and some of us... Read More
Effective Media Relations Tips - What To Do After The... Read More
A reporter's job is to get the most accurate and... Read More
Your public relations people are busy. The buzz is all... Read More
If you get the hang of speaking to the press... Read More
And show it for what it is - a humdinger... Read More
Only two media in Spanish speaking countries offer RSS: the... Read More
The next time a newspaper photographer takes your photo, remember... Read More
Press releases are one of the most cost-effective ways to... Read More
A great way to celebrate your achievements and capitalize on... Read More
Commit this to memory, please: To get in the media,... Read More
What's REALLY potent for a business, non-profit or association manager... Read More
Because when it comes to public relations, non-believers can produce... Read More
The VIP databases are fun to create and can be... Read More
Let's start out with a caution for business, non-profit and... Read More
It's hard to imagine a reporter working today who doesn't... Read More
While scoring anice story in BusinessWeek or USA Today is... Read More
When developing a publicity campaign for their business many owners... Read More
Considering how fundamental they are to the publicist's trade,it's always... Read More
What is the true purpose of public relations and how... Read More
Don't assume that a reporter understands financial planning. If anything,... Read More
Well, autumn is upon us and with the onset of... Read More
Even after a nice piece in a national publication, or... Read More
What is the true purpose of public relations and how... Read More
Since the major part of a small business typically comes... Read More
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
What you are about to read is a step by... Read More
One study found that as many as 90% of the... Read More
There's an old African proverb:"If you think you are too... Read More
The least expensive, most effective way for you to promote... Read More
Media kits include a combination of information whether created for... Read More
1) Package your story. Two critical elements will help you... Read More
The VIP databases are fun to create and can be... Read More
As a business, non-profit or association manager, why continue a... Read More
You bet! And in three ways vital to you as... Read More
Quality public relations does something positive for business, non-profit and... Read More
Anything that lets managers achieve their managerial objectives is a... Read More
It's hard to imagine a reporter working today who doesn't... Read More
When outside audiences important to your operation do not understand... Read More
As many of you already know, promoting and marketing your... Read More
There's the old joke about the two buzzards sitting in... Read More
1) Do you NEED solid, consistant media exposure...week after week,... Read More
1. Appearing in other types of media is the best... Read More
They'd hate to admit it, but the media is pretty... Read More
Public relations is popular because it is very cost-effective and... Read More
In previous articles for marketing-minded financial planners, I've discussed what... Read More
Public Relations |