Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Always ask, "Is now a good time?"Deadlines in journalism are... Read More
Media relations, simply put, is the business of building and... Read More
Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More
Business, non-profit or association managers hurt their own public relations... Read More
?makes the rules, of course.But when the gold takes the... Read More
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You do not have to hire a publicist or advertise... Read More
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Is your business looking for new and creative ways to... Read More
One study found that as many as 90% of the... Read More
The payoff for business, non-profit or association managers can be... Read More
In previous articles for marketing-minded financial planners, I've discussed what... Read More
Advice about business and life often gets around to one... Read More
Writing an effective press release is a way to draw... Read More
Although it seems less common these days, there are still... Read More
What's the real reason some managers shy away from public... Read More
Media management has become one of the strategic tools for... Read More
In these days of every increasing demand and competition, there... Read More
Here's the point: people act on their own perception of... Read More
For business, non-profit and association managers, is it publicity that... Read More
The practice of public relations is often misunderstood, thus overlooked... Read More
Gaining news coverage on a successful press tour requires planning,... Read More
I address this article to businesses, associations, non-profits and public... Read More
"Advertising is what you pay for. Publicity is what you... Read More
A press release is often your only chance to make... Read More
Another way to really become known in your area is... Read More
?lose the confidence of your key target audiences? discourage them... Read More
I define public relations failure this way:key audience perceptions are... Read More
Quite a bit, actually. Public relations helps business, non- profit... Read More
Prior to a TV interview it is guaranteed the journalist... Read More
Are you working as hard as you can in your... Read More
It doesn't matter how cruel the reality programs get, there... Read More
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
As a business, non-profit or association manager, what do you... Read More
To many marketers, the press release is something of a... Read More
As a business, non-profit or association manager, you'll know it's... Read More
Most people consider getting publicity the most important part of... Read More
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
That big story the media pursue each day is what... Read More
A Press Release is a captive story that can be... Read More
The easiest way to meet city council members is to... Read More
Lots of theories out there about public relations.Everything from "publicity's... Read More
Recently someone asked me why so many restaurants go out... Read More
Sure. What else do you call a human discipline whose... Read More
If you manage a department, division or subsidiary for a... Read More
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