Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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If you're seeking to promote yourself or your new business... Read More
There's still time to review your public relations program like... Read More
Public relations changes minds in the process of delivering what... Read More
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Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
The truth is, you CAN attract the support of those... Read More
Years ago when my Dad owned a group of local... Read More
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Just happens to be public relations activity that alters individual... Read More
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They know they had better do something positive about those... Read More
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Publicity is an important and often overlooked tool of creative... Read More
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Talkback radio offers a fantastic opportunity to access thousands of... Read More
Wherever the fundamental premise of public relations is practiced.Look at... Read More
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WHITE NOISEA client recently told me about a fascinating new... Read More
When you are planning to call a reporter for the... Read More
Stripped down to its core, publicity is little more than... Read More
Maybe you've seen another financial planner on TV, and thought,... Read More
News releases are not the best way to get major... Read More
When is your best advertisement not an advertisement? When it's... Read More
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Some financial planners think that they shouldn't share their top... Read More
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There's a dirty little secret about press releases that the... Read More
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You've heard "them" say it, haven't you?By "them" I mean... Read More
When your public relations results pretty much depend on whether... Read More
A well structured press release in an excellent way of... Read More
Business, non-profit and association managers committing their public relations resources... Read More
Is that what we are? Fanatic, over-the-top disciples of some... Read More
Media relations is a great profession.On good days, I earn... Read More
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Are you hesitating about hiring a publicist or, if you... Read More
If you do, it means:you don't value tracking the perceptions... Read More
In the 'Age of Scepticism' gaining media coverage is one... Read More
Almost assuredly you do, especially when your most important external... Read More
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
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You are a spokesperson for your company, representing it for... Read More
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Public Relations |