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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

The Land Aircraft Carrier combines an all-terrain, six-wheeled vehicle with a two-seat aircraft, which features electric vertical takeoff and landing.

The European Union has sent TikTok a "request for information" on the video sharing platform's newest app, TikTok Lite, under the Digital Services Act, with the aim to clean up social media.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The FBI is warning the public about a recent phishing scam via text that claims its targets owe money in Pennsylvania for unpaid road toll charges.

Your Apple Music settings may be revealing to your contacts what you're listening to. Kurt "CyberGuy" Knutsson explains the process to change those settings.

Learn how to secure social media accounts, implement legacy contacts, and create a digital estate plan to protect your online assets from 'ghost hackers' after your death.

A ported phone number scam is leading to more people having their identities stolen by sophisticated scammers. Kurt “CyberGuy" Knutsson tells you what you need to know.

The Great Pacific Garbage Patch, a vast marine debris vortex, is being tackled by The Ocean Cleanup’s innovative technologies. Kurt “CyberGuy" Knutsson explains.

Discover easy solutions to tame autocorrect frustration on iOS and Android devices. Turn off, customize and add personal touches to your typing experience.

Kurt “CyberGuy" Knutsson reveals the six top things to do right now before it’s too late: Tech and life choices that can keep your safer on and offline.

Kurt “CyberGuy" Knutsson shows you some simple steps to discreetly hide apps or an entire app page on your iPhone for decluttering or confidentiality.

The ambient light sensors on smartphones may be turned into cameras, according to researches at MIT. This could pose a threat to people's privacy.

The Autonomous Road Repair System from tech firm Robotiz3d uses artificial intelligence technology to locate potholes and promptly seal them.

Scammers have stooped to using artificial intelligence to scan obituary websites to create fake obituary websites to target the grieving.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

A Mercedes-Benz Manufacturing factory in Hungary is using humanoid robots to help with human staffing shortages on the factory floor.

Some video games act like unregulated banks, according to CFPB, which has begun monitoring the situation. The agency says children may be most at risk.

Ascender the robot is capable of climbing stairs with heights up to 8.7 inches, and it can give every corner of your home a deep cleaning.

Tax-return scams are on the rise, and one tax expert from a cybersecurity firm says filing your taxes on time is one way to avoid tax scams.

The innovative XPENG Robot Unicorn is inspired by the mythical unicorn, and you may forget the robot is not actually a living creature.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The Federal Trade Commission, the federal agency to report scams to, is being impersonated as part of a new sophisticated phone scam.

Eatrenalin is a restaurant in Germany with a Floating Chair innovation that makes the 17,000-square-foot venue feel like an amusement park.

U.S. Air Force Secretary Frank Kendall met with the Senate Appropriations Committee on Tuesday and said he plans to ride in an autonomously-operated aircraft this Spring.

Kurt “CyberGuy" Knutsson reveals advice from a reader who files debit card fraud claims all day. Here are eight do's and don'ts to prevent debit card fraud.

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