Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
|
|||||
|
|
|
|||
As a business, non-profit or association manager, do you see... Read More
During my career as the head of media relations for... Read More
Sure, any publicity is good. But don't invest time and... Read More
Should it be measured in "publicity by the pound," or... Read More
Why, public relations that stays true to its fundamental premise,... Read More
Smaller companies don't always have the budget - or inclination... Read More
It seems difficult to believe at the dawn of the... Read More
Attention: Who Else Wants To Get Publicity Whenever You Want... Read More
Considering how fundamental they are to the publicist's trade,it's always... Read More
As a business, non-profit or association manager, let the tacticians... Read More
When do you use the newspaper for publishing announcements for... Read More
You bet!Especially for business, non-profit and association managers who REALLY... Read More
How do you make a good relationship with a newspaper... Read More
You do not have to hire a publicist or advertise... Read More
Promotion for Professional Services Providers requires a different approach than... Read More
If you do, it means:you don't value tracking the perceptions... Read More
Here are two to-the-point questions recently posed by several association... Read More
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
What's a Capability Statement?As the name suggests, it tells potential... Read More
Public relations is all about credibility and trustworthiness. If you... Read More
As the practice of public relations in China continues to... Read More
As a business, non-profit or association manager, you have a... Read More
Southern grandmothers have often said, "there are only three... Read More
Each of us is exposed to people from other cultures... Read More
In public relations, "junk" is more about attitude and lack... Read More
Writing an effective press release is a way to draw... Read More
As a business, non-profit or association manager, what do you... Read More
When it comes to launching a new business or product,... Read More
As a mobile detailing company it is important to have... Read More
Things are pleasant for many business, non-profit or association managers... Read More
Radio is a powerful publicity tool. Most stations offer news... Read More
You do not have to hire a publicist or advertise... Read More
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
Simply that the behaviors of their most important outside audiences... Read More
So you have spent hours and hours writing, shaping and... Read More
You have a story to tell. Your company has developed... Read More
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
Decide once and for all to do something about those... Read More
When properly applied by business, non-profit and association managers, public... Read More
FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More
1) Package your story. Two critical elements will help you... Read More
At the core of any successful public relations campaign is... Read More
If you want to know the best way to approach... Read More
Although it seems less common these days, there are still... Read More
Imagine you're the technology reporter at a daily newspaper. You... Read More
Yes, that's what public relations really is when it tracks... Read More
When a reporter is wowed, intrigued, surprised or captivated by... Read More
Think that you aren't big enough for national media coverage?... Read More
You won't be if you accept a very simple premise.... Read More
Public Relations |