Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
Think carefully! You're a department, division or subsidiary manager for... Read More
Think for a moment! If you were to do a... Read More
When you are planning to call a reporter for the... Read More
If you're like most of my clients, you're probably interested... Read More
What's a press release? This is generally a one page... Read More
I am often asked by clients to target USA Today... Read More
The Today show? The New York Times? Vanity Fair? What's... Read More
More than half of America skips the Super Bowl, the... Read More
Don't assume that a reporter understands financial planning. If anything,... Read More
There's good news for public relations execs, marketing professionals and... Read More
Sure, any publicity is good. But don't invest time and... Read More
The words are pop culture heroes.Movies such as "The Insider,"... Read More
One of the primary tools still used by PR professionals... Read More
Quite a bit, actually. Public relations helps business, non- profit... Read More
Is that what we are? Fanatic, over-the-top disciples of some... Read More
Almost every day, I hear the same question, over and... Read More
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
As a business, non-profit or association manager, you'll know it's... Read More
As small businesses we have an opportunity and an obligation... Read More
The next time a newspaper photographer takes your photo, remember... Read More
If you're trying to promote your store, but you don't... Read More
Recently, I told a friend (who's a business owner) that... Read More
Want to get radio interviews and coverage in print publications... Read More
Would you advise clients to buy a stock based on... Read More
Public relations is the art, as one of my colleagues... Read More
If I were coaching you as a business, non-profit or... Read More
When outside audiences important to your operation do not understand... Read More
A wise friend of mine has often said, "There is... Read More
Looking to get your name into a magazine? You need... Read More
Without a solid, well-designed foundation, few buildings successfully withstand the... Read More
Although, as a business, non-profit or association manager, you may... Read More
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
For some, public relations works well when their news release... Read More
With a dismal failure rate of more than 75 percent... Read More
Managers in the non-profit, association and business worlds need to... Read More
Just happens to be public relations activity that alters individual... Read More
Who wants to face the challenges of a business recovery... Read More
To many marketers, the press release is something of a... Read More
What you are about to read is a step by... Read More
Community relations is one of those marketing strategies that isn't... Read More
If you have had any experience in public relations or... Read More
Media placement is an art. Practicing it often requires as... Read More
Powerful is a strong word. But it fits here. As... Read More
Early in my career as a public relations consultant, I... Read More
As eyes look forward to a new business year, many... Read More
What do your customers say about your company?Would you let... Read More
If you're like most publicity seekers, you probably think oneproject... Read More
Better check out the public relations fundamental premise, then take... Read More
You've heard "them" say it, haven't you?By "them" I mean... Read More
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