Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Sure, as a manager, you have a talented member of... Read More
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I got the latest issue of Internet Works in the... Read More
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Above all, you need to know that the right PR... Read More
If your product or service can be given as a... Read More
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You bet!Especially for business, non-profit and association managers who REALLY... Read More
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There is a process for successfully getting publicity about your... Read More
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Maybe it played for Kevin Costner in "Field of Dreams,"... Read More
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When outside audiences important to your operation do not understand... Read More
During my career as the head of media relations for... Read More
I address this article to businesses, associations, non-profits and public... Read More
Think of a triangle. On the left, imagine the story... Read More
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
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When I search Google News for "surveys," I get nearly... Read More
Media placement is an art. Practicing it often requires as... Read More
The annual detailing of the Kentucky Derby Train is an... Read More
There's a dirty little secret about press releases that the... Read More
News releases (also called press releases) are an important part... Read More
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If you're seeking to promote yourself or your new business... Read More
Small Business Owners should send press releases out at least... Read More
Last month, we told you about "pay for play," a... Read More
Almost assuredly you do, especially when your most important external... Read More
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Is your business looking for new and creative ways to... Read More
As an owner of an independent record label, I often... Read More
You are a senior business, non-profit or association manager. So,... Read More
Smaller companies don't always have the budget - or inclination... Read More
Fiercely combative business, non-profit and association managers use every PR... Read More
Ideally, you will have two types of quotes in your... Read More
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WHITE NOISEA client recently told me about a fascinating new... Read More
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When most people think of media relations, they think of... Read More
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Publicity is an important and often overlooked tool of creative... Read More
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Everyone knows the value of free publicity. And given the... Read More
Public Relations |