Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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With all due respect to all those stereotypical males out... Read More
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Prior to a TV interview it is guaranteed the journalist... Read More
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What's a press release? This is generally a one page... Read More
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The most important thing to remember for any interview: stay... Read More
The media (newspaper, radio, television) can be of enormous help... Read More
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Lots of theories out there about public relations.Everything from "publicity's... Read More
In a media interview, always stick to your main points... Read More
The right kind of PR, that is, the kind that... Read More
The fast changing dynamics of the world economy is forcing... Read More
Many of my clients have had the misguided perception that... Read More
If your product or service can be given as a... Read More
Just like a financial planning client fears not having enough... Read More
News releases (also called press releases) are an important part... Read More
Use journalistic styleReporters are busy. Just like you.So when you... Read More
As a business, non-profit or association manager, why continue a... Read More
Recently, I told a friend (who's a business owner) that... Read More
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I don't know about you but I get really frustrated... Read More
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Yes, that's what public relations really is when it tracks... Read More
Individual financial planners can outscore bigger competitors and gain market... Read More
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As many of you already know, promoting and marketing your... Read More
It used to be that all you had to do... Read More
Have you ever gotten one of those letters from your... Read More
If your product or service can be given as a... Read More
The media need you. Need the information and expertise you... Read More
During my career as the head of media relations for... Read More
I got the latest issue of Internet Works in the... Read More
Taking your ad and turning it into paragraph-style prose is... Read More
Ideally, you will have two types of quotes in your... Read More
Only two media in Spanish speaking countries offer RSS: the... Read More
You know that getting publicity is vital to the health... Read More
You are a spokesperson for your company, representing it for... Read More
To get someone's name in the newspaper or a product... Read More
I am often asked by clients to target USA Today... Read More
Question: Why should your business issue a press release? Answer:... Read More
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