Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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1. Your press release should sound like news, not an... Read More
Business to Business relationships come to expect a certain level... Read More
Getting on the radio can be a great tactical move... Read More
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
Parties, videos, booklets and column plugs?Or public relations that does... Read More
Use journalistic styleReporters are busy. Just like you.So when you... Read More
Public relations is all about credibility and trustworthiness. If you... Read More
Wherever the fundamental premise of public relations is practiced.Look at... Read More
Do you dream of being on Oprah Winfrey's television show?... Read More
How do you make a friend of the media? A... Read More
I heard a speaker recently who was talking about how... Read More
Public relations writing when writing press releases can be a... Read More
From time to time, people ask me how public relations... Read More
What is the one thing that all of the best... Read More
In competing for a piece of business not too long... Read More
Years ago when my Dad owned a group of local... Read More
Small Business Owners should send press releases out at least... Read More
Aren't you tired of hearing how extremely easy it is... Read More
The public relations bar, should such a proficiency measure ever... Read More
Because it can alter individual perception and lead to changed... Read More
There are a lot of things that make a business... Read More
The media's role is to package and spread news, current... Read More
Ever wonder why papers devote a page or more to... Read More
Not a single reporter showed up at our news event.... Read More
You worked hard to get a story on your business... Read More
Have you ever gotten one of those letters from your... Read More
Personnel mentions in the newspaper and product plugs on radio... Read More
There's a dirty little secret about press releases that the... Read More
A musician spends years honing his craft. He writes world-class... Read More
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
Public relations and news releases are synonymous in the minds... Read More
OK, as a manager, your goal is to show a... Read More
And here it is: public relations alters individual perception leading... Read More
Did you Know That Even TV Remote Control Units... Read More
Public relations changes minds in the process of delivering what... Read More
It's a phrase I hear over and over again from... Read More
Have you fantasized about spreading word of your business on... Read More
Sure. What else do you call a human discipline whose... Read More
Let's say you've called a reporter with some ideas for... Read More
Tracking your correspondence with reporters, via phone or email, is... Read More
What's REALLY potent for a business, non-profit or association manager... Read More
Reporters, by nature, are curious people.If you can get them... Read More
Well, autumn is upon us and with the onset of... Read More
Public relations is a very important part of the marketing... Read More
When, as a business, non-profit or association manager, you are... Read More
PR that really does something positive about the behaviors of... Read More
Be a ResourceThe media people that are likely to want... Read More
Because PR can be difficult to control, it is often... Read More
Public relations is all about credibility and trustworthiness. If you... Read More
A common complaint you'll hear is that the media is... Read More
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