Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Are there secrets to gaining media coverage or is it... Read More
I believe this about public relations.People act on their own... Read More
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In a media interview, always stick to your main points... Read More
I mean public relations that presumes from the get-go that... Read More
Media interviews are an important part of an overall public... Read More
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"Advertising is what you pay for. Publicity is what you... Read More
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In fact, here are three really foolish goofs made by... Read More
"I want a pony, a tree house and the fastest... Read More
What's a Capability Statement?As the name suggests, it tells potential... Read More
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Think that you aren't big enough for national media coverage?... Read More
The power of PassionPassion is an extraordinarily powerful spring. Without... Read More
A term you'll hear in newsrooms, in editing meetings, in... Read More
Say, from tactics like special events, brochures and press releases... Read More
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Without a solid, well-designed foundation, few buildings successfully withstand the... Read More
You have a story to tell. Your company has developed... Read More
Writing a press (or media) release is quite an art... Read More
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
You want to sell your products or services, and that... Read More
For business, non-profit or association managers like yourself, survival pretty... Read More
When I talk with business people, they tend to believe... Read More
Only two media in Spanish speaking countries offer RSS: the... Read More
Just like a financial planning client fears not having enough... Read More
The reason might be this simple: as a business, non-profit... Read More
If you want to know the best way to approach... Read More
When you are planning to call a reporter for the... Read More
As the kids say, how cool is this?You're a business,... Read More
We'd all like reporters to ask us about our career... Read More
The message is determined by analyzing the brand being marketed,... Read More
Recently, I told a friend (who's a business owner) that... Read More
Every organization has issues that could affect its operation. The... Read More
Even after a nice piece in a national publication, or... Read More
The notion that a business, non-profit or association manager can... Read More
"Advertising is what you pay for. Publicity is what you... Read More
Because good public relations can alter individual perception and lead... Read More
Dear New York Times:I'd like to be quoted in one... Read More
Southern grandmothers have often said, "there are only three... Read More
Radio is a powerful publicity tool. Most stations offer news... Read More
An effort built around a string of print and broadcast... Read More
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