Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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To many marketers, the press release is something of a... Read More
Dear New York Times:I'd like to be quoted in one... Read More
Non-news professionals often have a hard time understanding why their... Read More
If your reading this, you must be online and most... Read More
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So, you've had your book published or you've gone the... Read More
How you answer questions depends on many factors. Example what... Read More
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When your public relations results pretty much depend on whether... Read More
Writing a press (or media) release is quite an art... Read More
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Public relations changes minds in the process of delivering what... Read More
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When ABC News anchor Peter Jennings announced he had lung... Read More
OK, as a manager, your goal is to show a... Read More
Media placement is an art. Practicing it often requires as... Read More
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Small Business Owners should send press releases out at least... Read More
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
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Yes indeed! If you are a young person who has... Read More
What you are about to read is a step by... Read More
When, as a business, non-profit or association manager, you are... Read More
Be a ResourceThe media people that are likely to want... Read More
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PR, that is public-relations, leads the way to effective advertising;... Read More
There are many ways you can get tons of free... Read More
As a business, non-profit or association manager, why continue a... Read More
Sure, as tactics usually presented to business, non-profit and association... Read More
You thought of it, you researched it, you wrote it.... Read More
And hurt bad if you are a business, non-profit or... Read More
Always ask, "Is now a good time?"Deadlines in journalism are... Read More
You can have dozens of marvelous ideas to get free... Read More
They know they had better do something positive about those... Read More
Leaders in the business world need public relations big time,... Read More
Public Relations |