Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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There's still time to review your public relations program like... Read More
As an owner of an independent record label, I often... Read More
The wind of changes...The digital world has changed the form... Read More
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You can SO measure return-on-investment for a public relations program!Try... Read More
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No comment. These are probably the two most damaging words... Read More
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Think for a moment! If you were to do a... Read More
What's REALLY potent for a business, non-profit or association manager... Read More
I believe this about public relations.People act on their own... Read More
As eyes look forward to a new business year, many... Read More
Radio is a powerful publicity tool. Most stations offer news... Read More
You want to sell your products or services, and that... Read More
Ever wonder why papers devote a page or more to... Read More
Yes, you can call a reporter.I've said it before, in... Read More
Years ago when my Dad owned a group of local... Read More
Maybe it played for Kevin Costner in "Field of Dreams,"... Read More
Everything, that is, if you ignore those folks whose behaviors... Read More
Really? You mean there are NO perceptions and behaviors peculiar... Read More
Everyone has an opinion on something, and you can leverage... Read More
Because it can alter individual perception and lead to changed... Read More
That's like asking if advertising is all about type faces... Read More
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
Personnel mentions in the newspaper and product plugs on radio... Read More
How to write a press release is a major challenge... Read More
Do it by restructuring your business, non-profit or association public... Read More
There are many ways you can get tons of free... Read More
If you're like most of my clients, you're probably interested... Read More
Have you ever noticed that in communities without big universities,... Read More
Today's issue of Lean Marketing Champions features tips on doing... Read More
Shooting from the hip always creates anxiety.Especially when managers order... Read More
The most sensible way for business, non-profit or association managers... Read More
Yes, you can call a reporter.I've said it before, in... Read More
New business owners often miss out on publicity opportunities because... Read More
Above all, you need to know that the right PR... Read More
Press releases are one of the most cost-effective ways to... Read More
One of the primary tools still used by PR professionals... Read More
It can bite you and waste your public relations budget... Read More
A press kit is an essential press relations tool. While... Read More
It used to be that all you had to do... Read More
And show it for what it is - a humdinger... Read More
Quality public relations does something positive for business, non-profit and... Read More
Prior to launching a new public relations campaign, evaluate the... Read More
Public relations is a very important part of the marketing... Read More
If you're like most publicity seekers, you probably think oneproject... Read More
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Most small businesses do little to no public relations (PR)... Read More
Public Relations |