Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
|
|||||
|
|
|
Something that results in your most important outside audiences doing... Read More
The power of public relations is its ability to alter... Read More
1) Do you NEED solid, consistant media exposure...week after week,... Read More
How cool is this? You're a business, non-profit or association... Read More
I am often asked by clients to target USA Today... Read More
How do you make a friend of the media? A... Read More
Ain't a gonna happen unless business, non-profit and association managers,... Read More
You do not have to hire a publicist or advertise... Read More
School BusesWhen approaching a school bus: Slow down; If the... Read More
"We are in the communications business, the business of conveying... Read More
When properly applied by business, non-profit and association managers, public... Read More
So you have spent hours and hours writing, shaping and... Read More
It's difficult enough running the day-to-day aspects of a business,... Read More
Got a huge need for publicity and a tiny publicity... Read More
You won't accomplish much if you call the gas company... Read More
Often the first point of contact the media has with... Read More
Does it really make sense to bet your PR budget... Read More
That big story the media pursue each day is what... Read More
For many of us, the word quality is closely related... Read More
There's an old African proverb:"If you think you are too... Read More
Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More
And hurt bad if you are a business, non-profit or... Read More
A Press Release is a captive story that can be... Read More
How you answer questions depends on many factors. Example what... Read More
Successful buisnesses know that media attention reaches consumers better than... Read More
Public relations is popular because it is very cost-effective and... Read More
Attention: Who Else Wants To Get Publicity Whenever You Want... Read More
They'd hate to admit it, but the media is pretty... Read More
You have a story to tell. Your company has developed... Read More
?makes the rules, of course.But when the gold takes the... Read More
While scoring anice story in BusinessWeek or USA Today is... Read More
Every reporter, from the cub at the small town paper... Read More
Public relations changes minds in the process of delivering what... Read More
?2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
Say, from tactics like special events, brochures and press releases... Read More
They can when they invest in the basics. The best... Read More
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
Have you fantasized about spreading word of your business on... Read More
Your boss just stopped by your office. He tells you... Read More
You've heard "them" say it, haven't you?By "them" I mean... Read More
Have you ever heard of the saying, "One person's trash... Read More
Does it really make sense to bet your PR budget... Read More
If your key ? that's KEY ? outside audiences don't... Read More
You are in business for yourself, but how well do... Read More
Think of a triangle. On the left, imagine the story... Read More
When times are tough, it's no time to ignore those... Read More
How you answer questions depends on many factors. Example what... Read More
Almost assuredly you do, especially when your most important external... Read More
What you are about to read is a step by... Read More
Another way to really become known in your area is... Read More
Public Relations |