Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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True, because department, division or subsidiary managers for a business,... Read More
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
"Advertising is what you pay for. Publicity is what you... Read More
It used to be that all you had to do... Read More
Better check out the public relations fundamental premise, then take... Read More
If you manage a department, division or subsidiary for a... Read More
For business, non-profit and association managers, is it publicity that... Read More
Often the first point of contact the media has with... Read More
The next time a newspaper photographer takes your photo, remember... Read More
You never know when 60 Minutes will knock on your... Read More
And the best way to mind your own business is... Read More
?2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
If your reading this, you must be online and most... Read More
When a group of outsiders behaves in a way that... Read More
PR, that is public-relations, leads the way to effective advertising;... Read More
How to write a press release that generates free publicity... Read More
As someone with expertise in media relations, I've been asked... Read More
How you answer questions depends on many factors. Example what... Read More
And show it for what it is - a humdinger... Read More
If, as is often the case, you are preoccupied with... Read More
A well structured press release in an excellent way of... Read More
I recently worked with a group dealing with an unusual... Read More
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
You do if you're a business, non-profit or association manager... Read More
Maybe it played for Kevin Costner in "Field of Dreams,"... Read More
You have a story to tell. Your company has developed... Read More
A well structured press release in an excellent way of... Read More
Taking your ad and turning it into paragraph-style prose is... Read More
How do you make a good relationship with a newspaper... Read More
Before you even think about writing a press release, there... Read More
For many of us, the word quality is closely related... Read More
Demand that it pull its own weight in your boat... Read More
At the core of any successful public relations campaign is... Read More
There is a process for successfully getting publicity about your... Read More
Radio is a powerful publicity tool. Most stations offer news... Read More
When starting a successful business venture or launching a new... Read More
With all due respect to all those stereotypical males out... Read More
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
What's more crucial to the success of a business, non-profit... Read More
You've probably noticed, if you live on this planet, that... Read More
If a reporter approached you about an interview, would you... Read More
A common complaint you'll hear is that the media is... Read More
Getting a press release published in a newspaper or magazines... Read More
In an ideal world, your business would be overflowing withnewsworthy... Read More
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
You are a spokesperson for your company, representing it for... Read More
Mark Twain once said the rumors of his death had... Read More
Done right, it helps modify the behaviors of your most... Read More
Your public relations people are busy. The buzz is all... Read More
And the best way to mind your own business is... Read More
Public Relations |