Publicity is obtaining editorial coverage or features for your business. Publicity is getting your business reported as news. Examples of publicity are newspaper and magazine articles, radio and television interviews and Internet forums and much more. These are just a few reasons you should consider letting your business tap into the power of publicity.
1. Effective ? Publicity has been proven to be 10 times more effective than traditional advertising. Your customers believe what they read in the newspaper or watch on the TV news because humans by nature believe what is reported to them as news.
2. Affordable ? Obtaining publicity can cost as little as $0 dollars. Business owners can substitute a little time and imagination for money or hire publicity professionals, many of which have very affordable rates when compared to advertising.
3. 3rd Party Credibility ? Having reporters write about your business in a news format gives your business 3rd party credibility that's extremely valuable. Anyone can sing their own business' praises, but getting respected people in the media to do it provides a type of credibility that ads and money just can't buy.
There are numerous other reasons to use publicity. Next time you are looking for a new way to get the word out about your business, consider tapping into the power of publicity.
About The Author
Jenna Roman co-owns and operates JR Publicity, an Englewood, NJ-based public relations and marketing company with her husband, Josh Roman. For additional information, visit www.jrpublicity.com.
taxi o'hare Wisconsin Dells ..How can media training help you create a successful Hispanic... Read More
You are in business for yourself, but how well do... Read More
Business, non-profit and association managers committing their public relations resources... Read More
1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
Everyone knows the value of free publicity. And given the... Read More
As a business, non-profit or association manager, do you see... Read More
Sure, as a manager, you have a talented member of... Read More
As a business, non-profit or association manager, you'll know it's... Read More
The public relations goal and strategy make sense; the message... Read More
Everyone has an opinion on something, and you can leverage... Read More
If you're serious about getting great results from your PR... Read More
I believe this about public relations.People act on their own... Read More
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More
Managers ? the business, non-profit and association sort ? really... Read More
When ABC News anchor Peter Jennings announced he had lung... Read More
Almost every day, I hear the same question, over and... Read More
So you've put yourself "out there" with a public relations... Read More
Let's say you've called a reporter with some ideas for... Read More
Done right, it delivers the key, target audience behaviors you... Read More
Although I still believe there is a place for advertising... Read More
Publicity is an important and often overlooked tool of creative... Read More
Public relations writing when writing press releases can be a... Read More
Experience tells me that too many business, non-profit and association... Read More
For discerning business, non-profit and association managers, PR success is... Read More
Every organization has issues that could affect its operation. The... Read More
bmw rental chicago Ackley ..Are you launching a new product or website? Announcing a... Read More
There is a process for successfully getting publicity about your... Read More
I am often asked by clients to target USA Today... Read More
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
Be a ResourceThe media people that are likely to want... Read More
A press kit is an essential press relations tool. While... Read More
The media has the power to shape public opinion and... Read More
When properly applied by business, non-profit and association managers, public... Read More
Public relations changes minds in the process of delivering what... Read More
Sometimes there seems to be no client news worthy of... Read More
The power of public relations is its ability to alter... Read More
Quality public relations does something positive for business, non-profit and... Read More
What do you do with junk mail? Are you like... Read More
If you're seeking to promote yourself or your new business... Read More
Writing an effective press release is a way to draw... Read More
Often the first point of contact the media has with... Read More
No comment. These are probably the two most damaging words... Read More
If a reporter was writing a story about you and... Read More
When a reporter is wowed, intrigued, surprised or captivated by... Read More
As a manager, does your current business, non-profit or association... Read More
If you're like most of my clients, you're probably interested... Read More
The name of the game is doing our part to... Read More
I define public relations failure this way:key audience perceptions are... Read More
Although I still believe there is a place for advertising... Read More
In competing for a piece of business not too long... Read More
Public Relations |