Home
>
Pay-Per-Click Advertising
>
Web Advertising: Its All About the Click Thrus!

executive chauffeured services Westchester Cadillac Deville rentals Deerfield Cadillac Deville rentals Oakbrook limousine airport Highland Park Addison shuttle .. Drug testing

Web Advertising: Its All About the Click Thrus!

Working in research and development for a large infomercial company, I had many opportunities to do large advertising campaigns with lots of different online advertising agencies and Internet marketing companies. I would literally go online for days researching companies and the types of advertising they offered to find just the right ones to meet the needs of our company.

We spent thousands of dollars before we were able to come up with accurate measures of which campaigns were actually converting prospects into customers. But after much testing, I came to an interesting conclusion about online advertising.

Many advertisers have a large emphasis on the amount of exposure you get to your web site, but after running many expensive campaigns, I have learned that this is not what matters at all. The things that matters most in web marketing usually boil down to how many qualified, targeted click thrus you can generate to your site.

Click thrus are the main thing you need to focus on when creating an advertising campaign. For our company, it has been the most accurate measure of the quality of any type of advertising we bought, whether it was banner ads, email campaigns, popunders, search engine, pay per click or any other type of advertising you do on the web.

Click thrus represent an Internet user who has been motivated to visit your site by clicking on an email or online advertisement of any type. It is the highest quality traffic you can have coming to your site.

Once you get this type of high quality traffic to your site, you can then focus on trying to convert your visitors to customers and sales. If you have a tracking method or software, you can then determine your conversion ratio. The conversion ration will tell you how many visitors you will need to get to your site to convert a sale.

If you can figure out how many click thrus it takes to make a sale and you know now much it cost to get clicks to your web site, you can then use that information to predict the results of some of your advertising campaigns. Armed with this information, you will then have a lot more confidence when spending money or time on any type of online advertising.

If you are looking to generate high quality click thru's to your web site, you will find that this is not the easiest thing to do. You will find many types of online advertising and lots of companies making outrageous claims on how much exposure you get. But when it comes down to it, exposure means nothing if you don't generate click thrus to your web site. If you want to generate true targeted traffic to your web site, you should definitely take a good look at these types of advertising.

Email Marketing - Email marketing is probably the most direct way to generate click thrus to your web site. You can either hire a third party company to mail to their lists or you can build a list of your own.

Email is great because you can instantly reach large numbers of interested prospect and start to generate click thru's within hours of sending your message out.

This method of marketing does have its drawbacks. It is getting more and more difficult to send email, because of SPAM regulations and extensive filtering by ISP's. Fortunately, many marketing tools are coming out to help the average person start and maintain a list without knowing a lot of technical knowledge.

The best way to use email marketing is to build an opt-in list of prospects that you can mail to over and over again. Using a third party list or company to email will cost you a fortune if you do it over and over without building a list of your own. This is why it is important to concentrate on building your opt in list. Many of the people who opt in to your list will eventually become your customers if you have a solution to their problem.

Coregistration - This is powerful list building method many Internet marketers have been using for about 3 years now. Coregistration advertising is the process of generating opt-in email leads to add to your mailing list or autoresponder for marketing purposes. Using this form of advertising, you can build a large list of qualified prospects in little time.

The quality of coregistration leads can vary from company to company so it really pays to understand how they are generated and how old the leads are. The best types of leads to buy are called Opt-In coregistrations where individuals have specifically responded to your ad for more information.

You can also get other type of leads that are cheaper, but they are not as high quality as the leads generated specifically for your business. In addition, these cheaper leads are harder to deal with when mailing your messages.

Once you have these leads in your email system, they become a source of targeted click thrus every time you mail out to your lists. In addition, you are basically getting free advertising once you have your own list. Coregistration helps you get to that point quickly if you use it correctly and if you find some solid lead sources.

Search Engines - Search engines have long been a source of rich, targeted traffic, but competition and strict search engine rules make it difficult to simply put up a web site and take advantage of this type of traffic.

You could hire a search engine optimization company (often called SEO's) to help you get your site placed, but this usually costs a minimum of $1000 up to $5000 or more and a significant amount of time to get results. Most web site owners would be better off applying basic search engine optimization techniques themselves and saving their money. These techniques can include gaining link partners, frequently adding fresh content, and utilizing relevant keywords. The results of these efforts can be just as rewarding as using an SEO company in many cases.

Once you get listed, you will start to receive targeted click thrus to your web site from people specifically searching for what you offer.

Pay Per Click Search Engines - If you are frustrated with other types of traditional advertising and you want a direct relationship between what you spend and the amount of advertising you get, you need to look into pay per click search engine advertising.

You can sometimes get traffic to your web site for as little as $0.10 per click. Once you try to advertise using pay per click search engines, you will find that many of the best keywords will cost you much more than this (sometimes $1 to $5 or even more)! The key to this type of advertising is to do research to uncover low cost keywords so you can bid on them get traffic to your site.

Using this strategy, you should be able to use pay per click search engines to easily produce targeted clicks to your web site.

PR and Media - If you are looking for massive exposure at a very low cost, pr and media could be your ticket. A solid pr campaign could easily bring hundreds to thousands of targeted click thrus to your web site.

Getting your business in the news can be a difficult task and you need to either hire a solid pr company that promotes from a marketing standpoint or you need to learn how to do some basic PR yourself. Hiring a PR company can be expensive, so it may pay to simply find an experienced freelance writer who will help you.

PR/media can be hit or miss and it can take some persistence to start getting stories published and to start driving traffic to your web site. But for the amount of time and effort you spend doing PR, it can really pay off in the long run in the form of hundreds, thousands to even millions of dollars in free advertising.

EBay, Amazon and Other Large Sites - Large traffic sites that allow visitors to participate, open accounts and create profiles are great places to get free exposure for your web site. There is a lot of traffic generated by sites such as Amazon and Ebay which gives you the opportunity to harvest some of it through creating user profiles and participating with their communities.

This is a simple, low cost way to generate traffic to your site since it does not really cost anything to setup accounts with these sites.

Banner Ads ? Many people say banner advertising is dead, but it still continues to be a great source of Internet traffic for many web site owners. The best part about banner advertising is that the prices have gone down significantly, so if you can create a banner that works, you can get a lot more quality exposure in comparison to other types of advertising.

The quality of your banner ad and your target audience will determine how many click thrus you get from your banner campaign, but many banner campaigns range anywhere from 1% click thrus to 8% click thrus, or sometimes as high as 20%. So if you are planning on doing any banner advertising, test a banner on a small level, and see how well it converts, and this will give you an indication of how well it converts on a larger level.

Affiliate Marketing/Joint Ventures ? Affiliate markting and jv advertising are both similar in nature and. Most professional web marketers would say that it delivers the highest quality click thrus available on the web today. This is because these types of marketing are "endorsement" marketing where you have a particular person with certain credentials promoting your product. This personal referral often generates visitors who are hungry to see what you offer.

You can use this type of marketing by writing a letter to a potential partner who has a large customer base or by installing affiliate software on your web site and advertise for affiliate partners. Using an online affiliate program is very cost effective because you reach targeted visitors online and you only pay for leads or sales (usually a percentage of your sale or a set dollar amount).

Popunders/Guaranteed Visitors/Expired Domains - These traffic sources have been around for a while now and are all heavily promoted forms of advertising. But in comparison to the other forms of advertising, it does not perform as well. Personally, I have experienced sending millions of visitors from this type of traffic with hardly recognizable results.

Most of this traffic is not very targeted because the web site visitors did not get to the site by choice. Instead, they were solicited from third party advertisers using popunders or tricky web pages, which does not make that person a qualified visitor to your web site. There are some networks of advertisers who can provide quality popunders at a reasonable price.

Click thrus are a way to measure the quality of advertising because you can usually figure out how those clicks relate to your sales. That is why it is important to focus on how many click thrus you can produce when creating, marketing and advertising your web site. So next time you by any type of web advertising, try to get some indication of how many targeted click thrus you can expect to generate from that particular campaign, and you can get a good idea of how many sales you can generate.

Rod Davis is an Online Marketing Specialist who offers "The Small Business Survival Guide" and an informative newsletter called Microbusiness Marketing. Visit www.microbusinessmedia.com or call 303-440-8196 for more information.

limousine chicago service

In The News:

Cell phone customers are fuming and they’re refusing to extend their long term service contracts, or at least that's the message based on recent subscriber numbers released by U.S. carriers.

The 16th annual Webby Awards took place Monday night in New York City at the Hammerstein Ballroom, where winners and celebrities walked the red carpet in support of innovation.

No more violent shaking. No more tapping the “57” logo. And certainly no more ketchup left to waste at the bottom of the bottle -- all thanks to PhD candidate Dave Smith and his team of MIT researchers.

Israeli archaeologists have discovered a 2,700-year-old seal that bears the inscription "Bethlehem," the Israel Antiquities Authority announced Wednesday, in what experts believe to be the oldest artifact with the name of Jesus' traditional birthplace.

They floated like butterflies, now they are being stung -- for a second year running. Eleven months after officials in China were ridiculed for some of the worst Photoshop efforts on record, they are at it again.

The designer behind many of Apple's most popular gadgets will be knighted Wednesday at Buckingham Palace in London.

Your sneakers will come alive with the soon to be released-- Nike+ Basketball and Nike+ Training—apps plus shoes.

The first commercial spacecraft ever launched toward the International Space Station is playing a game of catch-up today (May 23) as it heads toward an unprecedented rendezvous with the orbiting lab.Dragon, built by commercial rocket firm Space Exploration Technologies Corp.

The Boy Scouts of America is trying to recruit a new generation of kids to join its troops with high-energy, high-tech activities that include thrill-inducing zip lines at a new adventure camp, apps and a television show.

The next iPhone or iPad from Apple is surely around the corner, and Google is getting into everything from cloud computing to car making. But what the cards hold for $100 billion behemoth Facebook is far from clear, experts say.

Rumors of the hairy humanoid known variously as the yeti, bigfoot and sasquatch have persisted for decades. Now scientists are hoping to make more of a case for the creature -- with the help of genetic testing, Reuters reported.

Scotty has finally been beamed up. The ashes of the actor James Doohan, who played Scotty on the 1960s television series "Star Trek," were launched to space this morning (May 22) on a SpaceX Falcon 9 rocket.

Cows are a red herring. The most dangerous potential source for methane release lies underneath thinning permafrost and glaciers in the Arctic. Ecologists have just mapped the seeps where methane is bubbling up, and they found more than 150,000 of them.

At a time when black magic was relatively common, two curses involving snakes were cast, one targeting a senator and the other an animal doctor, says a Spanish researcher who has just deciphered the 1,600-year-old curses.

Presidents Barack Obama and Bill Clinton, U2 frontman Bono and more honored the memory of late Apple founder Steve Jobs Monday in New York City at the 16th annual Webby Awards.

Humans' close relationship to dogs has so far obscured their history so much that it's not yet possible to use genetic data to tease out the details of their domestication, new research indicates.

A Jurassic mom's almost certainly painful death is perfectly preserved in a rare fossil skeleton, one of the many unique items that will go on display in the Houston Museum of Natural Science's $85 million dinosaur hall when it opens to the public June 2. We take a first peek at the exhibit.

A Jurassic Mom's almost certainly painful death is perfectly preserved in a rare fossil skeleton, one of the many unique items that will go on display in the Houston Museum of Natural Science's $85 million dinosaur hall when it opens to the public June 2.

The rise of Kickstarter's crowdsourcing platform means consumers can now vote with their dollars, investing in unique new projects that they believe in, from smartphone watches designed from e-paper to coffee joulies that keep your drink at the perfect temperature. Here are the 12 most funded design projects.

Jodie Foster may have seen proof of alien lands in the 1997 Robert Zemeckis film "Contact," but the real life astronomer the filmmakers based their sci-fi odyssey on didn't find so much as a tentacle.

Web Advertising: Its All About the Click Thrus!

Pay-Per-Click Advertising Pay-Per-Click Advertising