I had been using Google's Adsense program to generate some revenue from my various web sites. Prior to Adsense, I was never previously paid to run these and did so for a hobby. Overall I was pleased with the income I was generating. The only drawback was that I was always looking for ways to get people to my sites. I enjoyed working to bring in more visitors but felt that if I looked at my earnings vs. the hours I worked, the economics weren't making sense.
Then I figured out that certain sites were paying way more than the minimum .05 cents per click. I reasoned that if I could get pay visitors .05 - .10 to visit. Then if they clicked enough ads that paid much more than I paid, then Adwords could be a viable way to increase traffic to my sites.
So I paid my $5.00 setup fee and added my two most profitable sites. That same day my traffic jumped dramatically and as I thought. Visitors who came in via Adwords were more likely to click other Google ads on my site. My conversions went up and I thought why not put all my sites on Adwords.
This was where some careful research was needed. I found that some sites I run had adwords sponsors who were only bidding the minimum. Remember the concept was to under bid the advertisers on my sites. While my traffic skyrocketed, my expenses for a few sites seemed to outweigh any benefit. When my reports came in it was clear that I needed to use Adwords for only the sites that featured high bidding advertisers. This creates margin for those visitors who come in via paid ads but do not click to my own sponsored ads.
The exception would be if my site was offering a product or service. Then it would be well worth sticking with Adwords on those sites just to get more buying traffic. Because my sites are purely informational I had to watch carefully to ensure I was putting money into Adwords where it was working for me. In some cases I upped my bid on some keywords that were clearly bringing in steady traffic that converted well.
Google's new offering called Websense may change this a bit. By allowing you to put Google's search form on your site and then paying if your visitors search off your site and click other sponsored links it may make those underperforming sites profitable again. Time and further research will tell.
The moral of the story is that Adwords is a great way to dramatically increase your profits when using Adsense. Care needs to be taken to see that you are putting your money where it is most effective.
About The Author
John Gall is a full time IT Manager and IT Consultant in Minnesota. He runs several websites as a hobby featuring content similar to that in this article.
Mercedes Benz s500 rentals Salem ..Forbes magazine reported that pay per click ads accounted for... Read More
In this age of speed dialing, T1 lines and other... Read More
Google announced in January 2005 significant changes in their popular... Read More
Google AdSense is a great way for webmasters to monetize... Read More
Working in research and development for a large infomercial company,... Read More
Pst! Wanna know some Adsense secrets? The only secret is... Read More
The cycle of affiliate programs and money making ventures goes... Read More
You may not realize it, but in the next few... Read More
Google AdSense is easy to install on a web page... Read More
Are pay-per-click ads the best method of getting customers to... Read More
Campaign strategy for Paid placement:A Paid Marketing campaigns provides immediate... Read More
The fairy tale existance of Google is starting to experience... Read More
4. Write an attractive ad - you have a very... Read More
There is a new advertising style from Google Adsense that... Read More
If you are using pay per click advertising, I don't... Read More
Make Your Ads DifferentYour completed AdWords ads are going to... Read More
You probably have already heard about the new marketing tool... Read More
Incorporating high paying keywords into your site is critical to... Read More
These are simply advertisements related, in theory and often practice,... Read More
Why do people search on search engines? Let's confess this... Read More
For those of you who haven't used a Pay Per... Read More
First, go to google and type "dan kennedy" into the... Read More
One of the most popular forms of Internet advertising is... Read More
Is it wise only to reley on traffic from the... Read More
Like any Google AdSense Publisher, you will want to increase... Read More
Dowagiac cheap limo service ..As an AdSense sponsoring web site, your goal is to... Read More
Here's a feisty trick where you can profit from Adsense... Read More
At first glance, Pay Per Click advertising seems to be... Read More
Introduction:Of all the important decisions that go into a successful... Read More
As my sites get more and more search engine traffic,... Read More
In 2003 I was accepted by Google into their AdSense... Read More
1: The ideal Google AdSense page should have great content... Read More
Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your... Read More
Who Else Wants To Maximize Their Google Adwords... Read More
Joel Comm is the best-selling author of a book called... Read More
"Pay-per-click," by far the most popular form of online advertising,... Read More
First of all, you know as well that Google is... Read More
Writing outstanding ad copy for pay-per-click advertising campaigns is critical... Read More
I recently made a critical mistake in my progression towards... Read More
AdSense is one of the best ways to monetize your... Read More
Hey, wait a minute. You can't have popups on the... Read More
As you probably already know, AdSense is revolutionizing the way... Read More
Let's face it... Google Adwords is not the only source... Read More
By using this tutorial you will learn how to increase... Read More
Forbes magazine has reported that pay per click ad sales... Read More
The biggest stumbling block for most home business owners is... Read More
There is no question that you can make some good... Read More
I often get asked what the secret is to making... Read More
We read about how to develop a Google AdWord campaign,... Read More
Are pay-per-click ads the best method of getting customers to... Read More
Pay-Per-Click Advertising |