In order for your online business to succeed you must get targeted traffic to your website. No matter what product or service you are selling, if you don't make sales you won't be in business for very long!
One of the best ways to get targeted traffic to your website is through Pay Per Click Ads. If you have spent any time surfing the world wide web or used search engines to seek out a particular keyword or phrase then you have more than likely seen Pay Per Click (PPC) ads. Two of the most popular PPC's are Google Ad words http://www.google.com which are featured prominently on many websites on the net and Overture http://www.google.com which list sites in search engine results like Yahoo, AltaVista, MSN, etc, across the net. However, there are literally thousands of PPC search engines on the web today to choose from.
PPC ads offer a way to attract relatively cheap targeted traffic to your website and product or service. Here is how PPC ads work.
You bid on specific keywords or key-phrases to have your search engine listing or short ad come up when people search for that specific keyword. For example, if you are selling Golf accessories, you would bid to have your site ad come up when a person searches for "Golf Clubs". If the person sees your ad and is interested and they click on it and you simply pay your bid amount. That is targeted traffic.
You may bid $1 to get listed at the top of the search result, but your competitor could then bid 1.05 and outbid and move ahead of you. This does happen unless you are able to bid on less popular search terms that your competitors do not and still many people use.
Bids for the top positions vary from pennies to a few dollars, but most PPC search engines have keyword suggestion tools to help you find keywords and their search results to suit your budget. You may bid on as many keywords as your budget can handle. A general rule of thumb would be to aim for one of the top two positions for keywords with low bid searches and aim for top 5 for keywords with higher volume searches.
You must be careful though to bid within your means! PPC's are all about conversion rates. For example, if your conversion rate is 2 visitors per 100, and you make $10 per sale. Your maximum bid would be the following: conversion rate x profit per sale. In this example, it would be .02 X $10= 20 cents You should bid 20 cents or less to be profitable. This is something you must figure out on your own if you are using PPC's for the first time in order to be successful.
Finally, your ad should follow certain guidelines. You want to describe your product or service in your ad as precise as possible. Remember you are not looking for "tire kickers" because you are paying for their click whether they buy something or not! Link the ad to the specific product or service you are selling instead of sending prospects to your home page so the prospect does not have navigate to find what they clicked on originally. Try to include the keyword in the title or description. Statistics have shown this method to produce higher clicks. Good Luck!
Copyright 2004 Dirk Wagner
About The Author
Dirk Wagner is CEO and owner of http://www.google.com and the free, easy to install #1 home business toolbar with automated updates.A website dedicated to helping the home-based business entrepreneur start and succeed with there very own home-based business by publishing his free online course for successful Home Business.
My name is Dirk Wagner. I started my internet business in the past with the helping hands of TOP Internet Marketers like Stone Evans. My goal is helping others who are just starting their business and so I have created the #1 Home Business Toolbar.
Beecher limo rentals ..What are PPC Search Engines?PPC Search Engines are search engines... Read More
You probably have already heard about the new marketing tool... Read More
Pay per click search engines are a great way to... Read More
There is no doubting the success of Google's Adsense program.... Read More
The pay per click (PPC) search engines have created a... Read More
Businesses are starting to look closely at the long-term benefits... Read More
Campaign strategy for Paid placement:A Paid Marketing campaigns provides immediate... Read More
Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that... Read More
There are many forms of advertising nowadays. There's popups and... Read More
No matter how hard you work to optimize your page,... Read More
Well I have several sites, some of them I apply... Read More
Many of us have websites and as a matter of... Read More
Pay per click or search engine optimization, which one should... Read More
Hey, wait a minute. You can't have popups on the... Read More
If you've been looking for an easy way to increase... Read More
Pay per click search engine advertising is one of the... Read More
The fairy tale existance of Google is starting to experience... Read More
Introduction:Of all the important decisions that go into a successful... Read More
Why, on your web pages of course. Ok, just kidding.... Read More
The darkest nightmare a hardworking affiliate webmaster fears is receiving... Read More
Here's a feisty trick where you can profit from Adsense... Read More
Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant... Read More
So You Want Big Profits From Your AdWords PPC Advertising?... Read More
Numerous bloggers these days are looking to earn extra cash... Read More
There are good reasons why many webmasters and website owners... Read More
Bridgeview limo Chicago ..Lots of people would like to get their Web site... Read More
As you probably know, Google is the world largest search... Read More
Over the years I have had many accounts with Adwords,... Read More
With so many people trying to make money on the... Read More
Well I have several sites, some of them I apply... Read More
Determining keywords is a critical step in web design. If... Read More
Where are your ads being displayed?The Untold Secret Of Pay... Read More
Pay per click or search engine optimization, which one should... Read More
Back in the old days of the Internet - in... Read More
Not long ago, Forbes magazine has reported that pay per... Read More
Click fraud is an unfortunate byproduct of the pay per... Read More
One of the most popular forms of Internet advertising is... Read More
Pay per click (PPC) advertising continues to gain popularity in... Read More
Hey, wait a minute. You can't have popups on the... Read More
Can you really make money from this?Late 2003, I think... Read More
Success with Google Adwords isn't quite as easy as some... Read More
Blame GameNearly anyone and everyone involved with search engine optimization... Read More
There is no question that you can make some good... Read More
By using this tutorial you will learn how to increase... Read More
As the dust settles and the excitement caused by Google's... Read More
What is Average Customer Lifetime Value?Traditional business philosophy is that... Read More
When we launch a new product, we all hope it's... Read More
Pay Per Performance Advertising is when the advertiser pays a... Read More
Numerous bloggers these days are looking to earn extra cash... Read More
You may not realize it, but in the next few... Read More
Pay-Per-Click Advertising |