executive chauffeured services Westchester Cadillac Deville rentals Deerfield Cadillac Deville rentals Oakbrook limousine airport Highland Park Addison shuttle .. Drug testing

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some would have you believe.

Still just about anyone who is persistent can succeed if they'll but implement a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR).

Here's the surefire three-step formula that's as easy as one...two...three.

Surefire Step #1: Develop Your Initial Test Ads

Notice I said ads not ad.

You want to present two competing ideas to your market right away. Letting your prospects tell you which they prefer.

Tip: Test headlines first while keeping the body copy the same. Headlines can have a huge impact.

Tip: Set it up so Google serves up both ads equally. Otherwise Google will present the ad that's producing the most click throughs more often which will skew your test.

Surefire Step #2: Monitor Results

After 40 clicks review your results. Google displays the ads under your listings. Showing the number of clicks each ad got.

Here's early results from a campaign I tested:

High PR Reciprocal Links
Easily Get More Traffic Fast!
Access Directory of High PR Sites.
HighPRLinkClub.com
39 Clicks | 1.4% CTR |
Served - 49.5%

High PR Reciprocal Links
Boost Search Engine Ranking Fast.
High PR Links Equals More Traffic.
HighPRLinkClub.com
26 Clicks | 0.9% CTR |
Served - 50.5%

Each ad was served up half the time. Yet one outperformed the other by more than 50%. As one had a 1.4% CTR. While the other only .9% CTR. So by doing nothing more than setting up two ads I found one was clearly a winner.

In case you're wondering I have no idea why one ad worked better. And really don't care. Marketing is about "what works" not so much "why it works".

CRITICAL STEP: You've got an ad that produces clicks. Now you want to improve on that without wasting half your impressions on an idea that may or may not work. So here's the trick.

Surefire Step #3: Duplicate the winner. Add another contender.

With three ads being served up equally the winner will be presented two-thirds of the time. While the test ad will only be shown one third of the time.

From here on wait until the challenger accumulates 40 clicks before deciding if it's better or not. (Unless it's dramatically out performing the reigning winner.) If so it's the new champ. If it is, or isn't, repeat Step 3 trying another idea.

CTR Boosting Ideas to Test

Here are five known CTR boosting tactics you can test:

? Put the target keyword in the headline. Google will bold it to draw attention to your ad.

? List the big benefit on the first line of text followed by the features. Does this generate more response than an ad that simply lists various features?

? Capitalize the first letter of each word verses using all lowercase.

? Do action inducing words like...sign up, new, right now, today, buy now, save now, apply here ...impact response?

? Qualify by including the price.

Result? Over time you'll improve your CTR driving more traffic to your site. Making you a winner in the Adwords game.

This is why I say you don't have to be a marketing Einstein to develop Adwords ads that work. Just know a little bit about your market's hot buttons and the market will tell you the rest.

See? a surefire formula that's as easy as one...two...three.

So what you waiting for? Start testing today for more traffic tomorrow.

John Gergye shares more ideas like this in his just updated eBook "Traffic From Google in 35 Days". Find out more here: http://www.traffic-test-tube.com/j/tfg35cl.s html Or test your search engine IQ by taking his seo quiz http://www.traffic-test-tube.com/se arch-engine-quiz.shtml and get the free special report "Coming Out On Top".

limousine chicago service

In The News:

Cell phone customers are fuming and they’re refusing to extend their long term service contracts, or at least that's the message based on recent subscriber numbers released by U.S. carriers.

The 16th annual Webby Awards took place Monday night in New York City at the Hammerstein Ballroom, where winners and celebrities walked the red carpet in support of innovation.

No more violent shaking. No more tapping the “57” logo. And certainly no more ketchup left to waste at the bottom of the bottle -- all thanks to PhD candidate Dave Smith and his team of MIT researchers.

Israeli archaeologists have discovered a 2,700-year-old seal that bears the inscription "Bethlehem," the Israel Antiquities Authority announced Wednesday, in what experts believe to be the oldest artifact with the name of Jesus' traditional birthplace.

They floated like butterflies, now they are being stung -- for a second year running. Eleven months after officials in China were ridiculed for some of the worst Photoshop efforts on record, they are at it again.

The designer behind many of Apple's most popular gadgets will be knighted Wednesday at Buckingham Palace in London.

Your sneakers will come alive with the soon to be released-- Nike+ Basketball and Nike+ Training—apps plus shoes.

The first commercial spacecraft ever launched toward the International Space Station is playing a game of catch-up today (May 23) as it heads toward an unprecedented rendezvous with the orbiting lab.Dragon, built by commercial rocket firm Space Exploration Technologies Corp.

The Boy Scouts of America is trying to recruit a new generation of kids to join its troops with high-energy, high-tech activities that include thrill-inducing zip lines at a new adventure camp, apps and a television show.

The next iPhone or iPad from Apple is surely around the corner, and Google is getting into everything from cloud computing to car making. But what the cards hold for $100 billion behemoth Facebook is far from clear, experts say.

Rumors of the hairy humanoid known variously as the yeti, bigfoot and sasquatch have persisted for decades. Now scientists are hoping to make more of a case for the creature -- with the help of genetic testing, Reuters reported.

Scotty has finally been beamed up. The ashes of the actor James Doohan, who played Scotty on the 1960s television series "Star Trek," were launched to space this morning (May 22) on a SpaceX Falcon 9 rocket.

Cows are a red herring. The most dangerous potential source for methane release lies underneath thinning permafrost and glaciers in the Arctic. Ecologists have just mapped the seeps where methane is bubbling up, and they found more than 150,000 of them.

At a time when black magic was relatively common, two curses involving snakes were cast, one targeting a senator and the other an animal doctor, says a Spanish researcher who has just deciphered the 1,600-year-old curses.

Presidents Barack Obama and Bill Clinton, U2 frontman Bono and more honored the memory of late Apple founder Steve Jobs Monday in New York City at the 16th annual Webby Awards.

Humans' close relationship to dogs has so far obscured their history so much that it's not yet possible to use genetic data to tease out the details of their domestication, new research indicates.

A Jurassic mom's almost certainly painful death is perfectly preserved in a rare fossil skeleton, one of the many unique items that will go on display in the Houston Museum of Natural Science's $85 million dinosaur hall when it opens to the public June 2. We take a first peek at the exhibit.

A Jurassic Mom's almost certainly painful death is perfectly preserved in a rare fossil skeleton, one of the many unique items that will go on display in the Houston Museum of Natural Science's $85 million dinosaur hall when it opens to the public June 2.

The rise of Kickstarter's crowdsourcing platform means consumers can now vote with their dollars, investing in unique new projects that they believe in, from smartphone watches designed from e-paper to coffee joulies that keep your drink at the perfect temperature. Here are the 12 most funded design projects.

Jodie Foster may have seen proof of alien lands in the 1997 Robert Zemeckis film "Contact," but the real life astronomer the filmmakers based their sci-fi odyssey on didn't find so much as a tentacle.

Surefire Google Adwords Formula

Pay-Per-Click Advertising Pay-Per-Click Advertising