Successful Pay Per Click Ad Copy

Writing outstanding ad copy for pay-per-click advertising campaigns is critical if a webmaster wants to be successful. Why waste money on clicks from people who aren't going to buy what a webmaster has to sell? To be as targeted as possible descriptive titles and effective ad copy are needed. Since the webmaster is paying for each click it's very important to have ad copy which conveys the right message to the right person. The challenge is the small area available from most advertising networks like Google (AdWords) or Yahoo! (Overture).

Successful PPC advertising campaigns should be made of at least 3-4 different versions of an ad for the same product. Advertising via PPC is not a "one size fits all" procedure. A webmaster should make sure he/she defines the right target groups before getting into the process of writing the ad copy. Studies have shown that if important keywords are included in the ad title and the body the conversion rate is going to be higher. This is going to be a challenge in many cases as the ads in pay-per-click search engines offer limited space. Google AdWords as an example allows for the following character limits"

Headline = 25 characters
Line 1 = 35 characters
Line 2 = 35 characters
Display URL = 35 characters

Other advertising networks have very similar limitations in place. The art of writing successful ads is also the art of fitting a message into these limits. The key to writing successful PPC ad copy is to write something that will stick out from the competition. An ad should pre-qualify the visitors. Well written ads are clear enough so that a potential visitor can already decide if he wants to click or if the offer does not really apply to him. The webmaster would waste a lot of money if the ad does not allow to make a decision if the advertised product or service will be of interest for the potential visitor. This pre-qualification through the ad copy may lower the click through rate, but a webmaster will be getting higher quality visitors in return.

Each PPC ad should be combined with a targeted landing page. A webmaster should not send visitors just to the homepage as the homepage could be too generic. Using the homepage as landing page has been proven to get lower conversion rates. A landing page should be the matching counterpart of the PPC ad. Highly targeted and filled with keywords and information relevant to the ad and the product a webmaster is trying to sell. The landing page should be easy to navigate and the 'sales message' needs to be highly visible. If a visitor needs more than 3-5 seconds to find what he is looking for, the chance to convert the visitor into a sale is going dramatically down.

About the Author

Christoph Puetz is a successful entrepreneur and international book author. Examples of his search engine optimization work can be found at credit history information, credit history information and at credit history information

This article can be published by anyone as long as the resource box (About the Author) is posted on the website including the links. These links must be clickable.

shuttle from Midway Glen Ellyn ..

In The News:

Technology expert Kim Komando gives her tips and tricks on enhancing your user experience a smartphone and other devices you use everyday.

A new camera called NUCA uses artificial intelligence to create deepfake photos of subjects by stripping away clothing in close to real time.

The Kimberley Kube trail-ready camper has a compact but spacious design and combines luxury, functionality and ruggedness for a weekend getaway.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Emails instructing you to reset your password for an account may be legitimate, or they may be scams. Kurt "CyberGuy" Knutsson explains.

Northrop Grumman's Manta Ray uncrewed underwater vehicle aims to revolutionize undersea missions — it glides through the ocean without human assistance.

Learn how to work Google's calendar application to streamline and organize your daily tasks from technology expert Kim Komando.

If you do not want Facebook to have automatic access to your private photos, follow our tips to protect yourself. Kurt “CyberGuy" Knutsson shows you how.

Kurt “CyberGuy" Knutsson goes into detail about Apple’s recent iOS update that allows iPhone users to instantly translate spoken language simply by using the Action Button.

Safeguarding your digital life with a reliable physical backup isn't just a precaution, it's a necessity. Kurt “CyberGuy" Knutsson provides the essential backup checklist.

Kurt “CyberGuy" Knutsson reveals how a Redditor exposed false recycling claims at their apartment, highlighting a report that only 21% of U.S. recyclables are processed.

Kurt "CyberGuy" Knutsson offers a travel toolkit featuring five technology tools to help you with booking flights and hotels for your summer vacation.

The bubble behind the clock on your iPhone can appear in different colors. Kurt "CyberGuy" Knutsson explains what each of those colors mean.

Scammers are using the power of artificial intelligence to mimic voices of people and are using the fake voices to commit crimes, like kidnappings.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech guru Kurt "CyberGuy" Knutsson explains the science behind the Invisibility Shield, a 6-foot shield that makes people become invisible.

The International Olympic Committee on Friday announced plans to use AI in various Olympic aspects, including athlete identification, training and judging.

Tech guru Kurt "CyberGuy" Knutsson explains an easy trick to avoid squinting while working or surfing the web by zooming in on your personal computer.

Streaming giant Roku has recently been targeted by a pair of cyberattacks, and the company confirmed over a half million Roku accounts were compromised.

The Land Aircraft Carrier combines an all-terrain, six-wheeled vehicle with a two-seat aircraft, which features electric vertical takeoff and landing.

The European Union has sent TikTok a "request for information" on the video sharing platform's newest app, TikTok Lite, under the Digital Services Act, with the aim to clean up social media.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The FBI is warning the public about a recent phishing scam via text that claims its targets owe money in Pennsylvania for unpaid road toll charges.

Your Apple Music settings may be revealing to your contacts what you're listening to. Kurt "CyberGuy" Knutsson explains the process to change those settings.

Learn how to secure social media accounts, implement legacy contacts, and create a digital estate plan to protect your online assets from 'ghost hackers' after your death.

Successful Pay Per Click Ad Copy

Pay-Per-Click Advertising