A "dollar and a dream," is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life. The promise of "pennies from heaven" makes the Lottery a daily habit for millions. People flock to convenience stores every morning to buy a newspaper, a cup of coffee, and a lottery ticket.
I see that same kind of passion and unrealistic dreaming among Google AdWords advertisers. Why? Because they heard they can "strike it rich" with Google Adwords. It doesn't help matters any that Google makes it ridiculously easy to get started with their pay-per-click program. All you need is "five dollars and a dream!"
Google doesn't advertise that message of course. However, for most advertisers, it's still a huge gamble nonetheless. Do advertisers make money with Google AdWords? Some do, yes. However, the vast majority of advertisers might as well blow their money on lottery tickets.
Is Google AdWords to blame for so many advertisers losing their money? That depends on your point of view. Are lotteries responsible for people gambling and losing their money?
In my opinion, the answer to both questions is yes and no. Lotteries would never admit this, but their whole purpose for being is to entice people to gamble. I mean, c'mon. That's why they exist. If people didn't gamble, there would be no lotteries.
Yes, lotteries hide behind legislation and the pretense that the money they generate goes toward education and other laudable endeavors, and for the most part that's true.
However, it's also true that there are people barely living above poverty level, spending money they can't afford on lottery tickets. They get sucked in, because like the television commercial said, it's only a dollar. However, those dollars tend to add up pretty quickly, when you're spending ten or twenty dollars a pop on lottery tickets.
It's the same with Google AdWords. People who wouldn't ordinarily advertise get sucked in, because it's only five dollars to get started. But when Google charges $500 to their credit cards every couple of weeks, and they haven't made any money, the harsh reality of the situation sets in. It's not nearly as easy as they thought or heard it would be.
Of course, it's easy to blame Google AdWords. However, most of the blame has to fall on the shoulders of the advertisers. The majority of Google AdWords advertisers, simply don't have a clue about what they're doing. They read some e-book about how to make money with Google AdWords, and instantly think they're ready to conquer the world.
It's just not that easy, people. You still have to have some fundamental knowledge of advertising, in order to succeed with Google AdWords or any type of advertising for that matter. You have to educate yourself first.
And the best way to educate yourself is by reading "real" advertising books like "Scientific Advertising," by Claude Hopkins and "How To Write A Good Advertisement," by Victor Schwab and "Advertising Secrets Of The Written Word," by Joseph Sugarman.
Educate yourself first, and then lay down your money. That's how it works. To do otherwise, you'd be better off playing the lottery!
About The Author
Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net.
Visit his website at: dean@lets-make-money.net
Alexis limo rentals ..Clickbank has been around for years and has earned an... Read More
Google Adwords is a very good place to promote your... Read More
It's easy to overlook the basics of a strong AdWords... Read More
We constantly receive phone calls from clients, prospective clients and... Read More
One of the common issues that marketers face when using... Read More
What I find is a lot of marketers do have... Read More
Advertising on the Internet has always been a bit of... Read More
Many online ad programs, including AdSense, will sometimes show default... Read More
Many surfers are savvy enough to identify ClickBank affiliate links,... Read More
Starting an ultimately effective pay-per-click campaign is difficult. Although the... Read More
Running a pay-per-click advertising campaign can be very expensive if... Read More
Wouldn't it be great if every keyword in Google's entire... Read More
If you know anything at all about Internet marketing, then... Read More
Can you really make money from this?Late 2003, I think... Read More
There is no question that you can make some good... Read More
Did you know that you can make money from Google... Read More
Google Inc. is suing a Houston-based company for allegedly clicking... Read More
Are pay-per-click ads the best method of getting customers to... Read More
If you haven't yet got a Google AdSense account for... Read More
By knowing the most expensive keywords on the internet, you... Read More
That's right! Many webmasters are getting suckered into joining adsense... Read More
Click fraud is currently a major topic in online advertising.... Read More
"I don't need the Internet to advertise - I'm a... Read More
In 2003 I was accepted by Google into their AdSense... Read More
If you are using pay per click advertising, I don't... Read More
car service from Midway Alsip ..One of the biggest problems faced by ClickBank merchants is... Read More
At first glance, Pay Per Click advertising seems to be... Read More
One of the biggest threats to the continued growth of... Read More
When you purchase visitors or "clicks" from a search engine,... Read More
Working in research and development for a large infomercial company,... Read More
I recently made a critical mistake in my progression towards... Read More
Let's face it... Google Adwords is not the only source... Read More
Many of us have websites and as a matter of... Read More
When you are running a Google AdWords campaign, it is... Read More
Although I was marketing online since 1997 and was making... Read More
I have utilized pay-per-click (PPC) advertising since its inception about... Read More
Are pay-per-click ads the best method of getting customers to... Read More
Some folks may think that self-publishing began with the invention... Read More
The pay per click (PPC) search engines have created a... Read More
Choosing to bid on the right keywords can be key... Read More
4. Write an attractive ad - you have a very... Read More
No, this baby boom will certainly not swamp the Social... Read More
You have a web site ready for action. Your product... Read More
Google Inc. is suing a Houston-based company for allegedly clicking... Read More
Google AdSense is easy to install on a web page... Read More
Adwords PPC Management Tip No. 1Setting up an accountIf you... Read More
If you are already running Adsense on your site, you... Read More
Hi, my name is Darryl Power and I have been... Read More
Pay per click search engine advertising is one of the... Read More
As marketers and business owners, we're always looking for "the... Read More
Pay-Per-Click Advertising |