In 2003 I was accepted by Google into their AdSense program. Without a doubt, it has been a profitable relationship for both parties as they continuously serve up high paying content related ads and we share in the spoils. Still, AdSense does not bring me new customers, but AdWords does. Do AdWords work? Yes they do. Let's take a look at some of the benefits of running a cost effective AdWords campaign.
So, what are AdWords? AdWords is a Google product for web advertisers. Ads are written by advertisers who determine how much they will pay for each click [or impression] on their ad, where the ad will run, and for how long. The ads appear on Google's search results, on websites, virtually anywhere a web page can be served. No, they do not appear on adult or hate sites nor do they appear on any site that Google deems to be unacceptable.
The cost of running AdWords is fully under the control of advertisers. You can select payouts of anywhere from a nickle to $100. per click and budget the daily amount you want to spend. You can run one ad or multiple ads and have several campaigns running simultaneously. You can also change your ads or campaigns midstream or pull the program altogether. At the beginning of the month Google will bill you for the ads clicked; this step usually occurs as a debit to your checking account.
Do AdWords really work? Yes, they do. Several months after being accepted by Google into their AdSense program I decided I needed to launch my own ad campaign. Naturally, Google was the choice as I was benefitting from AdSense and I wanted to help Google out even in a small way. For the past eighteen months I have been running campaigns on and off and have learned the most cost effective -- as well as market penetrating -- ways to reach my customers. They include:
1. Run short campaigns. I keep my campaigns to a week or two before pulling them. If I am interested in going further, I usually rewrite my ads or change my target audience. I check my keywords and toss those that are ineffective.
2. Low CPCs. For awhile Google was receiving reports of illegal clicks to advertisers' ads. Many advertisers found their budgets depleted within days of starting campaigns and complained loudly to Google. For their part, Google repaid advertisers for invalid clicks, but the problem of click fraud continues. I have found that offering ten cent bids for clicks helps to bring adequate traffic to my sites; I don't seem to suffer much from invalid clicks, but when I do the loss is minimal. Many advertisers are lowering their bid amounts -- to the chagrin of publishers -- to avoid being the victim of invalid clicks.
3. Low budgets. I generally budget between $1-$3 per day for my campaigns. If I see a problem with invalid clicks, I change the campaign and notify Google. Google is very quick in amending problems for their advertisers.
4. The Googlebot. Yes, if you run AdSense ads, the Googlebot will visit your site as does Google's regular page indexing/spidering robot. I cannot prove it, but I seem to have generated better indexed pages with Google since incorporating AdWords. They send the traffic via the ads and my pages are moving up in the ranks.
You will need to experiment to find out what type of campaign works for your business. Keep a close eye on the reports made available by Google for AdWords advertisers and look at your webstats reports for changes in traffic. Above all, ask your new customers how they learned about your business and chances are a significant number will mention that they clicked on a Google ad to find your site. If that is the case, your campaign is a success and you will soon agree with me that AdWords does work, indeed!
Matt is The Article Writer who writes on a variety of topics for web content to magazines. You can see samples of some of his work at http://www.thearticlewriter.com
Ashton group transportation logistics management ..You may not realize it, but in the next few... Read More
Back in the old days of the Internet - in... Read More
There's a lot of buzz around about how you can... Read More
As anyone who uses Pay Per Click (PPC) advertising in... Read More
The core principle of affiliate marketing is that the referring... Read More
If you are already running Adsense on your site, you... Read More
I had been using Google's Adsense program to generate some... Read More
Not long ago, Forbes magazine has reported that pay per... Read More
When you are running a Google AdWords campaign, it is... Read More
Google's AdSense program is a proven money-maker that has enriched... Read More
Here are three Adsense Tips, together with the required HTML... Read More
Google is probably one of the single most important revolutions... Read More
If you know anything at all about Internet marketing, then... Read More
Let's face it... Google Adwords is not the only source... Read More
Internet technology offers vast opportunities to promote your business with... Read More
If you have visited any of the affiliate-related websites or... Read More
Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant... Read More
So you want to make money with Google Adsense? I... Read More
The other day I was talking to one of my... Read More
Google announced in January 2005 significant changes in their popular... Read More
Blame GameNearly anyone and everyone involved with search engine optimization... Read More
Pay-Per-Click (PPC) advertising is a good supplement to natural search... Read More
Make $$$$ with Google Adsense! Top Paying Keywords! $100 per... Read More
Despite what you may hear, the Google AdSense program is... Read More
Dear friends,Google AdSense has rapidly gained a status of an... Read More
group transportation logistics management Highland ..So how do people find my website? This is by... Read More
Pay per click marketing is one of the simplest and... Read More
One of the common issues that marketers face when using... Read More
PTRE stands for Paid To Read Email programs. Online companies... Read More
Watch out for a shift in the pay-per-click (PPC) industry,... Read More
One of the hottest ways to sell affiliate products is... Read More
If you ever used Google AdWords to advertise your product... Read More
One of the absolute best online marketing processes available to... Read More
Because of increasing competition that has led to higher advertising... Read More
Make Your Ads DifferentYour completed AdWords ads are going to... Read More
Starting an ultimately effective pay-per-click campaign is difficult. Although the... Read More
As you probably know, Google is the world largest search... Read More
Forbes magazine has reported that pay per click ad sales... Read More
Campaign strategy for Paid placement:A Paid Marketing campaigns provides immediate... Read More
Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your... Read More
Many surfers are savvy enough to identify ClickBank affiliate links,... Read More
Setting up a pay-per-click campaign is simple, right? Practically all... Read More
Web marketing has taken on many different shapes during the... Read More
Here's a simple way to use "No Results, No Pay"... Read More
You probably have already heard about the new marketing tool... Read More
There's a lot of buzz around about how you can... Read More
Sure you can. If you will learn how many other... Read More
Has anyone else noticed a disturbing pattern in your pay-per-click... Read More
A few days ago, I was setting up my latest... Read More
Faced with a mediocre or worse performing paid search campaign... Read More
Pay-Per-Click Advertising |