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Why Using an Ad Blocker Can be a Bad Idea

Ad Blocking is getting to be a common sport on the internet. Now there are some legitimate uses for an ad blocker. Some ad companies resort to downright harassment when serving their ads using annoying pop ups, flying ads, floating ads and the like. Blocking these types of ads are not a problem. Using an ad blocker though to block all ads on a site including text ads, banner ads, etc is wrong and here's why.

Free Information makes the Internet Valuable.

Do you like getting free news from major news sources? How about the latest weather for free? Do you like being able to use a search engine to find information on a topic that interests you? How do you think the companies that run these services can afford to give this information away for free? It's because they charge advertisers who display advertisements on pages where this free information is found.

How useful would the Internet be if it was Ad Free?

Without ads, there would be much less commercial business transacted online. Would it eliminate it completely? No. But there would be much less of it. Now, some people think that would be a good thing but stop to think about it. If you take away all free news sources like CNN, NY Times, and all major news sources, then take away all Travel sites, then cut the number of free information websites on almost any topic by 95% and what kind of internet are we left with?

Would everything be a disaster on the Internet without ads?

Having email being spam free would be nice but blocking spam is a lot less precise than using an ad blocker to eliminate all kinds of ads. If we had no pop ups to worry about the Internet would be nicer, but most people already get this with the latest browsers.

I am all in favor of eliminating intrusive advertising methods like pop ups and spyware but I think the whole idea of blocking all ads is short sighted. Tools certainly exist to block almost all forms of advertising online. I would urge you though to think twice before you activate ad blocking on all forms of advertising.

Non intrusive, in-context advertising can actually help you

I can't count the number of times I've been on a web page that didn't have exactly what I was looking for but an ad on that site did. Same thing when searching Google. Sometimes the listings are not relevant to the kind of information I'm after but the ads on the side or the top are.

Is all advertising evil? Of course not. Many forms of advertising can actually be helpful. Next time you're thinking about blocking that text or banner ad, think twice. You may need access to an advertiser in the future. What's the harm in that?

Joe Duchesne is the owner of Yowling.com. Yowling is a web hosting company that offers a web site builder that allows you to create a professional website in no time flat. Reprint freely as long as you keep the live keyword rich link found in this resource box.

In The News:

During their first sit-down, President Trump and Brazil’s new far-right leader, President Jair Bolsonaro, arranged to sign several bilateral agreements, including one that lets the United States use Brazil’s Alcantara Aerospace Launch Base for satellites.
Last week, marine experts at Seaside Aquarium fielded a call about a bizarre sea creature found buried in the sand at a beach in Long Beach, Washington.
Two Bronze Age women — one likely a teenage priestess — probably didn't travel far and wide across Europe, as previous research suggested, but instead were real homebodies who likely never left what is now modern-day Denmark, a new study finds.
It's the moment warm weather fans have been waiting for: the first day of spring has officially arrived in the Northern Hemisphere.
Dinosaurs and alligators may both be reptiles, but the similarities were thought to be few and far between. Dinosaurs are commonly thought to have been warm-blooded, while alligators are cold-blooded, meaning they can not regulate their own body temperatures. Now, a new study suggests that both dinosaurs and animals have more in common than previously thought – their ability to hear.
Rep. Alexandria Ocasio-Cortez, while selling her "Green New Deal", said that the world will end in 12 years if nothing is done to address climate change.
Formula One champion Lewis Hamilton repeated a long-held conspiracy theory during a visit to NASA's Johnson Space Center in Houston last week.  
For some creatures, the magnetic field that hugs our planet serves as a compass for navigation or orientation.
An astronomer at Columbia University has a new guess about how hypothetical alien civilizations might be invisibly navigating our galaxy: Firing lasers at binary black holes (twin black holes that orbit each other).
Skygazers are set for a treat this week when the third and final supermoon of the year occurs.

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